3. Social Media
Did really good job
● Great Job:
○ Short brand stories featuring
real story from Toyota users
○ Instgram
■ only share pictures
■ Focus to teenagers
( music)
4. Social Media
● Facebook
○ 4 million fans
○ 105 millions reads
○ 73
★ Twitter
○ Different accout by location
Youtube,Linkedln
6. Social Media
Could be better
★ Need Improve:
○ Facebook
■ Too many accouts
○ All social media
■ need build relationships
Social media & Websites need connection
7. Social Media
Be Better 👉How
Bulid Relationships
1. Build hash tag
2. Build activity with raffle
3. Answer question on social
media
ex. Build conversation part,open
question like what kind of car you
want to have/ what do you expect of
your car.
Introduce my self and why I make this PPT
class 420, choose for brand Toyota
Toyota is a car manufacturer that shapes its own image as reliable and economic. Toyota emphasizes its focus on cars and small-size family use trucks, attracting its target market segment: mid-tier families, the biggest segment of car retail industry. They use 6 ways to target audience.
Toyota did a great job on social media. different social media use different things
I find that, base on different social media is focus on different age of people, Toyota use different word and different way to talk about same thing.
* 73 accouts is good bit too much, talk in next slide.
*Toyota has 73 Facebook accounts, focusing on various themes, such as accounts for regional sales, various product lines, as well as charity and social awareness (Unmetric.) Moreover, these accounts interact with each other frequently, such as that Toyota local dealers would share the posts of Toyota USA and resonates Toyota’s social media campaigns
^
Even look at that, I feel annoing.
inconsistency（ another problem too many accounts bring to)
Toyota has assigned a personality or an image to the specific product line,
ex.Toyota Highlander :family-oriented sports utility vehicle
Corolla is an economical compact car for the general audience.
In the official account’s social media posts, we could see the distinctive marketing scheme and quickly comprehend the corresponding product images.
many local dealers might mix up the product personalities and promote them together regardless of their traits. For instance, a New Jersey dealer redefined Highlander as a multi-function durable car while Corolla as a compact car for low-budget car buyer in its recent fall mega-sale promotion.
Solution: Get an social media marketing database. Everubody grt photos and information from there.
73 is really too over, these extensive coverages and repetitive social media marketing might irritate and annoy certain customers. Yet, it is rather annoying when all Toyota related social media accounts were all posting about one event.
Toyota marketing team of Toyota corporation encourages the dealers to repost or retweet the content from Toyota’s official account. In this case, all accounts are essentially sharing the same content coming from one unique post. Different Toyota accounts could join the discussions by reposting or retweeting the original post with their comments and thoughts. This alternative method still guarantees a similar wide coverage but also reinforces the fanbase of the brand’s official corporation account.
Delate some unnecessary accout
There is no commuication with fans, no question no answer. Build relationship with consumers.
1.hashtag like travel with toyota, let user take pictures when they travel around and set a winner every month, let audience active
choose the best photograph on the social media each month and give some benefit to those users
create tags on social medias frequency so that can improve the customers' engagement
upload short brand videos featuring real stories from Toyota users
2.winner could get something like 10 years usership of new model Toyota( under 10,000)
It is a really great video,
In china, can't creat a link
a car dace with the owner( explain the story)
Toyota Did a really great job in all those but the dealer ship.
Radio: on the way to job
TV: age: 45-65（retire）
website& email； use low price atrract attention
If we want make success inbund marketing, website will be the most important part. Make it easier to be found and then I think Toyota will be good enough.
