Digital Media Proposal<br />By:<br />Jessica Winn<br />
Why Digital Media?<br />People spend 13 hours per week online!<br />
Goals & Challenges<br /><ul><li>Lowest Price & Best Service Period.
 Customer Satisfaction.
 New Customers & Repeat Customers.
 Increase in Online Traffic.
 Branching Out of Michigan & Ohio.
 Staying Within Budget.</li></li></ul><li>The Current:<br />On Facebook, but not very well advertised. <br />Very good on ...
The Future with Digital Media:<br />Increase advertising.<br />More promotions on tire prices.<br />How-to videos on vehic...
Google AdWords is perfect for Belle Tire!<br />Increase in website traffic.<br />Make Belle Tire ads appear beside related...
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Belle tire

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Belle tire

  1. 1. Digital Media Proposal<br />By:<br />Jessica Winn<br />
  2. 2. Why Digital Media?<br />People spend 13 hours per week online!<br />
  3. 3. Goals & Challenges<br /><ul><li>Lowest Price & Best Service Period.
  4. 4. Customer Satisfaction.
  5. 5. New Customers & Repeat Customers.
  6. 6. Increase in Online Traffic.
  7. 7. Branching Out of Michigan & Ohio.
  8. 8. Staying Within Budget.</li></li></ul><li>The Current:<br />On Facebook, but not very well advertised. <br />Very good on Twitter, but need more promotions.<br />Slow on YouTube, need more videos. <br />Only blogging on main website, nowhere else.<br />Not much activity on Foursquare.<br />
  9. 9. The Future with Digital Media:<br />Increase advertising.<br />More promotions on tire prices.<br />How-to videos on vehicle & tire issues.<br />Branch out to different blogging websites.<br />Discounts for people who “check-in” to Belle Tire.<br />
  10. 10. Google AdWords is perfect for Belle Tire!<br />Increase in website traffic.<br />Make Belle Tire ads appear beside related search results.<br />Keywords such as: new tires, cheap tires, windshield replacement, buying new tires, oil change, wheel alignment <br />
  11. 11. The Budget<br />$15,000 Budget<br />$3,000 on Facebook Advertising<br />$5,000 on Google AdWords & SEO<br />$2,000 on Blogging Promotions<br />$3,000 on Foursquare Advertising<br />$2,000 on Making More YouTube Videos.<br />
  12. 12. Timeline<br />Aug - Sept : Focus on back to school tire specials for friends <br /> on Facebook. <br />Oct - Nov : Specials on winter tires for Twitter followers and Foursquare check-ins. <br />Dec - March : Free windshield replacement when purchase 4 new tires, can only print coupon from Blog posts. <br />April - May : Free oil change with purchase of at least 2 new tires for friends on Facebook.<br />June - July : Free tire patch ups for repeat customers, Twitter followers, and people who check-in on Foursquare.<br />
  13. 13. What You Get From Belle Tire<br />Teaching customers about their vehicles and informing them of exactly what is being done to their vehicles when brought into Belle Tire.<br />Customer Satisfaction is key. If our customers aren’t happy, we’re not happy.<br />Lowest Tire Price is Guaranteed!<br />
  14. 14. Measuring Success<br />Increase in Website Traffic.<br />Increase in tire sales by 35%. <br />Building new stores in different states, increasing awareness. <br />Make people aware of Belle Tire’s Winshield Replacement.<br />

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