Auto Ad Article June 14 2011

1. www.shalomtoronto.ca
33 Issue 359, Thursday, 14 Sivan, 5771 • 06.16.2011
The Future of Outdoor Media
A Canadian registered company which was created by Israeli investors called Auto Ad
Inc. planned to spread LED advertisement screens all over Toronto's streets; but when they
encountered difficulties, they came up with the next big thing:"The Future of Outdoor Media"
EitanRachlis, Translation Elad- in a specific area will be able
Benari to do so. A GPS router is in-
For those who may not have seen stalled in the vehicle in order
them yet, several weeks ago your to view the vehicle's loca-
eyes could not miss the vehicle on tion at all times. Meanwhile,
which three giant LED screens are an advertiser who wants to
installed (sized at 400''). Playing on replace an advertisement
these screens are advertisements. or a coupon can do so im-
The public could not help but notice mediately without interrupt-
the giant screens and the advertise- ing the vehicle's operations.
ments which were displayed on them. Thanks to the technological
Due to the vehicle roaming Toronto's development of the adver-
streets, there was a tremendous in- tisement vehicle, advertisers
crease in incoming phone calls and will be able to use Bluetooth
visits to the company's office and technology to send potential
website www.autoad.ca. customers coupons and an-
Auto Ad Inc. was established in nouncements about ongoing
2010, its purpose to introduce the fu- promotions.
ture of outdoor advertising to the me- The vehicle is very at-
dia industry, first in Canada and then
around the world. The enthusiasm
The best feature of all is that advertising on tractive to the public for
another reason: The newest
PlayStation, Xbox, and Wii
the vehicle is not expensive, since the goal is
of the public and potential investors
was not long in coming. According games can be played on the
to Auto Ad Inc., the feedback they vehicle's giant screens. Lov-
received after that one night down-
town was overwhelming. to promote Canadian businesses for a total of ers of the genre can only
imagine the moment when
The company is receiving pur- they will play on a 400-inch
chase interest from several destina-
tions around the globe, for example
$375.00 a month including art work sized screen, with a crowd
behind them to cheer them
Las Vegas, Ukraine, Sao Paulo, New on and encourage them.
York and Israel," said a company ada and other countries. immune to Canada's weather conditions."The It should be noted that
representative. Auto Ad Inc. has a worldwide patent and LED screen, which is produced using the P10 the Ontario government and the Municipality
At first, Auto Ad Inc. wanted to pursue LED offers a product of very high standards. The technology, can endure temperatures of -40 de- of Toronto loved the revolutionary idea and an-
billboard advertising."We wanted to show that company's use of green and environmentally grees Celsius up to +60 degrees Celsius." nounced that they will cooperate with it. Gov-
there is an advertising alternative to Canadian friendly products such as solar panels, LED The vehicle is expected to return to Toronto's ernment bodies will be able to post messages
companies that are unable to pay huge annual screens instead of paper prints and biodiesel streets on July 1st. The route begins at the inter- to the public and will also be able to publish
sums of money for exposure," stated the com- fuel, which shows how much thought has gone section of Yonge St. and Steeles Ave. and from information in emergencies or in cases of AM-
pany. It turned out that the new idea is a great into developing the innovative idea. The com- there it makes its way south to the intersection BER Alerts.
success which has made an impact across Can- pany's website states that the giant screens are of Yonge St. and Queen's Quay. According to For more information about Auto Ad:
the plan, the vehicle will travel back and forth Website: www.autoad.ca
20 hours a day, 7 days a week. Statistically, the Email: ad@autoad.ca
vehicle will reach any point on the route a total Phone: (416) 634-0000
of ten times daily.
Four cameras are installed on
the vehicle so that the company's
clients can see exactly where the
vehicle is located at any given mo-
ment. Moreover, in emergency situ-
ations the vehicle can effectively be
used as an information tool to the
public.
The best feature of all is that
advertising on the vehicle is not
expensive, since the goal is to pro-
mote Canadian businesses for a to-
tal of $375.00 a month (including
art work), any business owner can
advertise his/her business and get
exposure on the busiest of Toronto.
Even if an individual misses your
message, he/she can call the phone
number displayed on the vehicle,
and an Auto Ad operator will re-
spond to the inquiry and provide
all the details via phone, email, text
message.
Businesses wishing to advertise