UK legal and regulatory position on conducting business online Setting up an online business Electronic contracts and signatures Cyber security, privacy and data protection Hyperlinking and domain names Jurisdiction and governing law Advertising Liability for online content and insurance

1. Shakespeare Martineau

2. Legal considerations
for running a digital
business in the UK

3. Introduction
• UK legal and regulatory position on conducting
business online
• Setting up an online business
• Electronic contracts and signatures
• Cyber security, privacy and data protection
• Hyperlinking and domain names
• Jurisdiction and governing law
• Advertising
• Liability for online content and insurance

4. UK legal and
regulatory position on
conducting business
online
• Different statutory instruments
• Effect of Brexit?

5. Setting up an online
business
Different types of agreements:
• Website development
• Website hosting
• Content licences
• End user licences
• App development and distribution (if
applicable)

6. Electronic contracts
and signatures
• Specific regulatory requirements where
orders are placed online
• Laws governing contracting on internet
• Remedies available for breach of
electronic contract

7. Cyber security, privacy and
data protection
• Nature of regulated data
• Fair and lawful data collection
• Data quality
• Outsourcing solutions and storage of data outside EEA
• Rights of data subjects
• Use of cookies
• Measures to guarantee security of internet
transactions

8. Hyperlinking and
domain names
• Linking to third party websites
• Domain names and rights conferred

9. Jurisdiction and
governing law
• Rules applied by courts to determine
jurisdiction and governing law for internet
transactions or disputes
• Alternative dispute resolution
(ADR)/online dispute resolution (ODR)
options available to online traders and
customers

10. Advertising
• Rules on advertising goods and services
online or via social media
• Rules in relation to text messages and
spam emails

11. Liability for online
content and insurance
• Liability for content online
• Where liability lies for content displayed
on websites (including mistakes)
• Liability for products and services supplied
online

12. Ed Wright
Partner
T 0115 945 3744
M 07855 747902
E ed.wright@shma.co.uk