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@badams
#NottmDigital
@badams
#NottmDigital
We Have Ruined
TheWeb!
Let’s try to save it.
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
<blink>
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
The First Search Engines
@badams
#NottmDigital
Spam Spam Spam
It didn’t take long for marketers to try and manipulate
search engines by filling the meta keywords tag and
putting white text on a white background.
@badams
#NottmDigital
Spam Spam Spam
It didn’t take long for marketers to try and manipulate
search engines by filling the meta keywords tag and
putting white text on a white background.
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
Guesstimate
84% of links pass little to no value
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
1%
@badams
#NottmDigital
89%
@badams
#NottmDigital
shouldiuseacarousel.com
@badams
#NottmDigital
Dark Patterns
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
GTmetrix.com
@badams
#NottmDigital
WebPageTest.org
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
https://medium.com/@addyosmani/the-cost-of-
javascript-in-2018-7d8950fbb5d4
@badams
#NottmDigital
JavaScript & Crawling
@badams
#NottmDigital
JavaScript & Crawling
No Content?
@badams
#NottmDigital
Google’s Two-Stage Indexing
https://www.youtube.com/watch?v=PFwUbgvpdaQ
@badams
#NottmDigital
JavaScript & Crawling
No Hyperlinks!
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
https://amp.dev/
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
We’re doomed!
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
Customers are precious
@badams
#NottmDigital
GTmetrix.com
@badams
#NottmDigital
WebPageTest.org
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
https://blog.mozilla.org/blog/2019/06/04/firefox-now-
available-with-enhanced-tracking-protection-by-default/
@badams
#NottmDigital
https://2017.ind.ie/ethical-design/
Ethical Design
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
@badams
#NottmDigital
Do Better.
@badams
#NottmDigital
@badams
#NottmDigital
Barry Adams
 Doing SEO since 1998
 Specialist in Technical SEO & News SEO
 Chief Editor at State of Digital
@badams
#NottmDigital
@badams
#NottmDigital
ThankYou!
barry@polemicdigital.com
@badams

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Barry Adams - We have ruined the web! Le'ts try to save it!

Editor's Notes

  1. In the UK, cost of mobile data is among the highest. The USA is even worse.