1. Purpose of Study
To explore how different personality and demographic traits
are related to one’s level of iPhone “addiction.”
Hypotheses
People with a greater need to belong, more social anxiety,
less satisfaction with life, and/or more introversion will have
greater iPhone addiction and a greater use of their device for
Entertainment and Professional/ Academic Life.
Participants
N= 75
Gender: 60% Females
Mean Age= 26.55 SD: 11.41
Ethnicity: 1.3% African American; 5.3% Asian/ Pacific
Islander, 4% Spanish/ Hispanic; 89.3% Caucasian
Mean Length of iPhone Ownership: 2.53 years; SD:1.06
Social/ Emotional
Variables
iPhone Addiction
Scale
Need to Belong .36**
Satisfaction with Life -.25*
Social Anxiety .25*
Big Five Mini Marker iPhone Addiction
Scale
Extroversion .00
Agreeableness -.02
Conscientiousness -.09
Openness -.17
Neuroticism .20*
Measures
Subjects responded with self-reported data; thus, there was
room for bias.
• SWLS (Ed Diener, Robert A. Emmons, Randy j. Larsen and
Sharon Griffin, 1985)
• 5 items
• 1-7 Likert scale
• Example items:
• In most ways my life is close to ideal.
• NBL (Leary, M.R. Kelly, K.M. Cottrell, C.A., and
Schreindorfer, L.S., 2007)
• 10 items
• 1-5 Likert scale
• Example items
• I want other people to accept me.
• LSAS (Leibowitz)
• 11 items
• 1-4 Likert scale indicating how much anxiety
the subject feels in each situation
• Example items
• Meeting strangers
iPhone Addiction Scale
• Developed for the purposes of this study, the IAS
measures the participant’s self reported level of
addiction to their iPhone
• 13 items
• 1-5 Likert scale
• Example Items:
• I feel addicted to my iPhone
• I would feel distressed if I were without my
iPhone for 24 hours.
• I am dependent on my iPhone for my daily
life.
Discussion
We found that subjects with a greater need to belong,
less satisfaction with life, and more social anxiety were
more “addicted” to their iPhones. These subjects also
used their iPhone most for organization and social
networking.
iPhone Usage iPhone Addiction
Scale
Social Use .27*
Professional/
Academic
.04
Organization .29**
Entertainment .14
Haley Conaway, Tyler Lotz, Anne Briggs, Kurt McMillan
*p<.05 **p<.01
• Big Five Mini-Markers (Saucier, 1994)
• 50 Adjectives
• 1-9 Scale indicating how closely the subject
identifies with the adjective
• Example adjectives:
• Bashful
iPhone Use Measures
• I rely on my iPhone for the following
• Social Life (phone, texting, facebook,
Twitter, etc.)
• Professional/ Academic Life (email,
calendar, etc.)
• Personal Organization (calendar, memos,
maps, banking, etc.)
• Entertainment (games, YouTube, internet,
movies, music, etc.)