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DSRIPforce Webinar Master Final

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DSRIPforce Webinar Master Final

  1. 1. Welcome to the Success Platform for Delivery System Reform Connect Partners, Patients & Providers in a Whole New Way Medicaid Delivery System Transformation with “CRM” (DSRIP, ACO, HH, MMC, PCMH)
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Agenda What is Salesforce? Observations from our national conversations… Real world CRM use cases in delivery system reform…
  4. 4. Presenting Today Lora Lindsey, MBA Strategic Innovation Executive Salesforce Jose Rosario, MBA Director, IT & Analytics Finger Lakes PPS Steve Wallace, MBA Founder & Managing Partner BizLitics, LLC & Health-Engage.com
  5. 5. MOST INNOVATIVE COMPANY IN THE WORLD 6th Largest Software Company in the World 2013 • 2014 • 2015 2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 2011 • 2012 2013 • 2014 $6.6B FY16 Revenue Guidance 17K Employees
  6. 6. Driving customer-centricity for the past 16 years Salesforce Has Transformed Every Industry Communications & MediaHealthcare Manufacturing & AutomotiveGovernmentRetail Financial Service
  7. 7. Salesforce is a Global Healthcare Leader Momentum
  8. 8. Use Case: Engagement Center -Dave Sayen, Regional Administrator, CMS CMS Improves Operational Health with Salesforce Connect partner communities with census indicated areas of need via Google Maps integration Track what kind of people show up to outreach events, which audience groups they are reaching, how many impressions they make through various channels with campaigns Generate reports and dashboards to understand the impact of outreach programs and determine finances
  9. 9. Collaboration across the country is turning out to be essential to reform success Who are you speaking to? We Are Having Conversations Across the DSRIP Landscape Source: America’s Essential Hospitals, June 2015.
  10. 10. Where To Begin? Current cost trends are untenable Labor accounts for ~55% of healthcare costs Source: PWC
  11. 11. Engagement Productivity A study of 200 health systems showed that the #1 variable correlating to mortality was Nurse Engagement A study of 517 health systems inferred that the #1 controllable driverof operating margin was Labor Productivity Uncompensated care rates made no difference to operating margin, also there was no direct correlation between performance and Medicaid utilization rates Uncompensated Care Source: Truven Analytics and Gallup Delivery System Reform Depends on our Workforce
  12. 12. Complex Relationship Mapping Automated Segmentation Activity Tracking DSRIP Partner Contextual Collaboration Project Management External Data Integration Education Compliance Automated Data Hygiene Secure Online Surveys Automated Outbound Communication Employee Social Intranet Partner Information Update Portal Real-time Reporting Engagement Productivity Multi-channel Problem Support Create Your Own Delivery System Transformation Platform Source: Truven Analytics and Gallup
  13. 13. Future Proofing Your Platform Salesforce hosts the richest & deepest business app ecosystem on the planet
  14. 14. Current Reality of Delivery Transformation in New York 2015 2019 “You can’t manage what you don’t measure.” - W. Edwards Deming, the Original Data Scientist Pay 4 Reporting Pay 4 Performance It is important to tackle the nuts and bolts of your data strategy first
  15. 15. Finger Lakes PPS Jose Rosario Steve Wallace
  16. 16. Real World: Phase 1 Partner Community Requirements Partner Engagement • PPS-wide webinars • Meetings • Surveys Partner Reporting • Reports • Certifications • Milestones Partner Performance • Process goals • Outcome goals
  17. 17. Contacts Accounts Accounts Needed to Map Complex Relationships Legal Hospital Group Hospital Specialty Group Hospital Dr. Smith PC Physician Dr. Hayes Specialist Mr. Black CEO Skilled Nursing Used standard out of the CRM box account/ contact linking approach Hospital Group Hospital A Hospital Group Hospital A
  18. 18. Contacts Accounts Accounts Needed to Map Complex Relationships Admitting Privileges Hospital Group 1 Hospital Specialty Group Hospital Dr. Smith PC Physician Dr. Hayes Specialist Mr. Black CEO Skilled Nursing Used a Custom Object to support inverse one to many relationships Hospital Group 2 Hospital 3
  19. 19. Contacts Accounts Accounts Needed to Map Complex Relationships Practicing Locations Hospital Group 1 Hospital Specialty Group Hospital Dr. Smith PC Physician Dr. Hayes Specialist Mr. Black CEO Skilled Nursing Used a Custom Object to support inverse one to many relationships CBO Clinic A Clinic B
  20. 20. Needed to Segment & Message Organizational Types We found it useful to categorize organization types for reporting and contracting
  21. 21. Custom Fields Were Necessary  Safety Net – Y/N  Where employed  Physician Group or Solo Practitioner  Primary Specialty (& board certification)  Second Specialty  Third Specialty  NPI  Practice site location(s)  Practice phone number  Assistant’s Information  Mailing address  Email  RHIO Connectivity  Patient mix (Medicaid, Medicare, Commercial, Medicaid Advantage, etc.)  PCMH status  EMR – Y/N – if yes, which system  Meaningful Use status?  Care Manager on site?  Projects participating in  Panel size  Accepting new Medicaid patients?  Off hour scheduling? (after 5, weekends)  Call schedule – share with other physicians?  Pager or service number We added a number of custom fields to capture all data needed for DSRIP
  22. 22. Screens Were Modified to Include New Elements We modified the standard screens to include all of the new data elements
  23. 23. Messaging and Information Capture Online survey tools are 94% cheaper than traditional methods $
  24. 24. Meet rogue PCMH Director: Tom Mavens… Vision DSRIP 2019 PPS Partner Communities …and exhausted PPS Director: Gordon Friesen…
  25. 25. • Provider & participating organization 360º view • Dashboards & reports of KPIs • Automated forms & surveys • Provider member activity tracking • Workflow & data collection automation • Protocol standardization & communication • Online education & tracking • Virtual community space for participating organization collaboration • HIPAA compliant communication portal for members & non-members Summary Salesforce is a scalable platform that will grow with you
  26. 26. Questions? For a live demonstration or for more information please reach out to your Account Executive at Salesforce. Whether you’re a company of five or a Fortune 500, you’re going to see a boom in success by coming to Dreamforce. With over 1,500 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to healthcare to help your care teams connect with their patients in a whole new way! • September 15th to 18th in San Francisco, CA • Session: Expand Member and Provider Loyalty with Seamless, Personalized Experience - CareFirst, CenterLight Healthcare • Session: Secure PHI in the Cloud: Building HIPAA compliant Apps on Salesforce (UCSF) • Share Knowledge & Network With Peers @ Healthcare Dreamboat Welcome Reception Register Today! www.dreamforce.com Lora Lindsey, MBA Strategic Innovation Executive Salesforce Jose Rosario, MBA Director, IT & Analytics Finger Lakes PPS Steve Wallace, MBA Founder & Managing Partner BizLitics, LLC & Health-Engage.com
  27. 27. Thank you

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