Next Generation Web Services


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Next Generation Web Services

  1. 1. Next Generation Web Services Benji Jasik, Track: Advanced AppExchange Developer
  2. 2. Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.  All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. </li></ul><ul><li>The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates. </li></ul><ul><li>Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at . </li></ul><ul><li>Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase our services should make purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. </li></ul>
  3. 3. Agenda <ul><li>Welcome </li></ul><ul><li>Salesforce Web Services – Where are we today? </li></ul><ul><li>API 8.0 – Winter ’07 Release </li></ul><ul><li>Q & A </li></ul>
  4. 4. API Usage by User-Agent <ul><li>.NET and Java dominate </li></ul><ul><li>Long tail for others </li></ul>
  5. 5. The AppExchange Partner Community 200+ Publishers 400+ Applications
  6. 6. What you’ve asked for <ul><li>Joins </li></ul><ul><li>Aggregate functions </li></ul><ul><li>Outbound Messaging </li></ul><ul><li>Merge API </li></ul><ul><li>Better XREF Management </li></ul><ul><li>Supported AJAX Toolkit </li></ul>
  7. 7. What you’ve asked for <ul><li>Joins </li></ul><ul><li>Aggregate functions </li></ul><ul><li>Outbound Messaging </li></ul><ul><li>Merge API </li></ul><ul><li>Better XREF Management </li></ul><ul><li>Supported AJAX Toolkit </li></ul><ul><li>. </li></ul><ul><li>. </li></ul><ul><li>. </li></ul><ul><li>. </li></ul><ul><li>. </li></ul><ul><li>. </li></ul>AppExchange API 8.0!
  8. 8. Agenda <ul><li>What we’ll cover </li></ul><ul><ul><li>SOQL Relationships </li></ul></ul><ul><ul><li>SOQL Enhancements </li></ul></ul><ul><ul><li>SOSL Enhancements </li></ul></ul><ul><ul><li>Upsert with relationships </li></ul></ul><ul><ul><li>Merge </li></ul></ul><ul><li>What we won’t cover </li></ul><ul><ul><li>Outbound Messaging </li></ul></ul><ul><ul><li>AJAX Toolkit </li></ul></ul><ul><ul><li>S-control Enhancements </li></ul></ul>
  9. 9. SOQL Relationships <ul><li>Object-Relational mapping. Object-oriented answer to joins (and over web services!) </li></ul><ul><ul><li>SELECT c.Firstname, c.Account.Name from Contact c </li></ul></ul><ul><li>New Enterprise WSDL Relationships </li></ul><ul><li>New describe information for relationship names </li></ul><ul><li>AppExchange Explorer with relationship syntax </li></ul>
  10. 10. SOQL Relationships – Examples <ul><li>SELECT a.Name (SELECT c.FirstName, c.LastName FROM a.Contacts c) FROM Account a </li></ul><ul><li>Ability to filter on parent relationships. Filter/sort/limit child relationships </li></ul><ul><li>Custom Object support </li></ul><ul><ul><li>You must define relationship names for custom objects </li></ul></ul><ul><ul><li>__r appended to relationship names </li></ul></ul>
  11. 11. Demo <ul><li>QueryAmp </li></ul><ul><li>.NET Project </li></ul>
  12. 12. SOQL Enhancements <ul><li>Order By </li></ul><ul><ul><li>Asc, desc, nulls first/last </li></ul></ul><ul><ul><li>Powerful when used with limit </li></ul></ul><ul><li>Count() </li></ul><ul><li>Limit </li></ul>
  13. 13. Demo <ul><li>AppExchange Explorer </li></ul>
  14. 14. SOQL Enhancements <ul><li>IN </li></ul><ul><li>toLabel(), convertCurrency() </li></ul><ul><li>Combine Order By, limit, and SOQL Relationships, and you can generate an account detail page with 1 query (used to take 10+ ! ) </li></ul>
  15. 15. SOSL Enhancements <ul><li>Order By, toLabel(), convertCurrency() </li></ul><ul><li>Relationship support. One-one only in 8.0 </li></ul>
  16. 16. Upsert with relationships <ul><li>Powerful data management API </li></ul><ul><ul><li>Manage XREFs easily in </li></ul></ul><ul><li>Related records based on ExternalId </li></ul><ul><li>Load a contact row that looks like this: </li></ul><ul><ul><li>Used to be: FirstName, LastName, AccountId </li></ul></ul><ul><ul><li>FirstName, LastName, DUNS__c </li></ul></ul><ul><li>DataLoader support </li></ul><ul><li>Upsert works for all users </li></ul><ul><ul><li>Combine upsert with a unique custom field for best results </li></ul></ul>
  17. 17. Merge APIs <ul><li>New Merge call – Works on Accounts, Contacts, Leads in 8.0 </li></ul><ul><ul><li>Reparents all children in one transaction </li></ul></ul><ul><ul><li>New flag on describe to determine objects that are mergeable </li></ul></ul><ul><li>QueryAll – query records in the recycle bin </li></ul><ul><ul><li>isDeleted, isArchived </li></ul></ul><ul><li>Undelete </li></ul><ul><ul><li>Works like the recycle bin undelete </li></ul></ul><ul><li>New field type masterrecord </li></ul>
  18. 18. Other enhancements <ul><li>Workflow calls: Process, ProcessSubmit </li></ul><ul><li>describeLayout performance enhancements </li></ul><ul><li>New Objects API Exposed </li></ul><ul><ul><li>EmailTemplates, CampaignMemberStatus, other new Winter ’07 objects </li></ul></ul><ul><li>EmailHeader – Send emails </li></ul><ul><li>CSS User Login via Login Scope Header </li></ul><ul><li>Managed packages – Namespace prefix </li></ul>
  19. 19. Features in other sessions <ul><li>Advanced Integration – Mon 4:30pm </li></ul><ul><li>Out of Bounds with AJAX – Wed 9:00am </li></ul><ul><ul><li>Faster, supported, DOJO support! </li></ul></ul><ul><li>Next Generation Native Applications – Tue 11:00am </li></ul><ul><ul><li>Validations, custom object enhancements (sharing, queues, relationships, field history tracking, more!) </li></ul></ul><ul><li>Future of Composite Applications – Tue 12:45pm </li></ul><ul><li>Wielding Workflow – Mon 3:15 </li></ul><ul><ul><li>Field Updates, Approvals, and more! </li></ul></ul><ul><li>Packaging It Up – Wed 10:15am </li></ul>
  20. 20. Demos <ul><li>Inline control using ajax toolkit </li></ul>
  21. 21. Q & A <ul><li>Questions? </li></ul>