2. Introduction
• Pharmaceuticals are medicinally effective chemicals, which are converted
to dosage forms suitable for patients.
• In its basic chemical form, pharmaceuticals are called bulk drugs and the
final dosage forms are known as formulations.
• Bulk drugs are derived from 4 types of intermediates (raw material),
namely:
– Plant derivatives (herbal products)
– Animal derivatives e.g. Insulin extracted from bovine pancreas.
– Synthetic Chemicals.
– Biogenetic (human) derivatives e.g. Human Insulin.
Introduction of Pharma Industry
3. Introduction
• The Indian pharmaceutical industry is highly fragmented but has grown
rapidly due to the friendly patent regime and low cost manufacturing
structure
• The Drug Pricing Control Order (DPCO) has been the millstone around the
neck of Indian industry as it has severally restricted profitability and hence
innovation.
• In the domestic market, old and mature categories like anti-infectives,
vitamins, analgesics are degrowing or stagnating while new lifestyle
categories like cardiovascular, CNS, anti-diabetic are growing at double-
digit rates.
Indian Pharmaceutical Industry
4. Top 20 Biotechnology companies in India
1. Serum Institute of India
2. Biocon
3. Jubilant Life Sciences
4. Syngene International
5. Biological E
6. Nuziveedu Seeds
7. AstraZeneca Pharma India
8. Mahyco
9. Bharat Biotech International
10. GSK India
11.Anthem Biosciences
12. Metahelix Life Sciences
13. Advanced Enzyme Technologies
14. Concord Biotech
15. Panacea Biotec
16. Ankur Seeds
17. Ecron Acunova
18. Zytex
19. Accurex Biomedical
20. Bhat Bio-Tech India
5. Introduction of Biotech
• The biotechnology sector of India is highly innovative and is on a strong
growth trajectory
• The sector, with its immense growth potential, will continue to play a
significant role as an innovative manufacturing hub
• The sector is one of the most significant sectors in enhancing India's global
profile as well as contributing to the growth of the economy.
• “KRISHNAM BIO-TECH engaged in the business of manufacturing of
Nutraceutical products of varied ranges like Syrups, Tablet, Capsule,
Drops, Soft gel, Amino Acids, Protein powder, Energy Drinks sachet of
different kind of different weights and by meeting the requirements.
6. INTRODUCTION OF COMPANY
• Established in 1996, KRISHNAM BIO-TECH engaged in the business of
manufacturing of Nutraceutical products.
• KRISHNAM BIO-TECH has started its operation in the year of 1996,
which has now emerged as a well-established organization in Nutraceutical
products manufacturing as well as marketing company of the Nutraceutical
products.
• Products of the Company
– Nutraceutical
– Herbal
7. INTRODUCTION OF COMPANY
• Vision
– Today, life style is very fast which brings deficiency in all aspects even
human body also affects. To overcome from deficiency, they required
extra nourishment. They are very well understand the needs of human
body and bridging the gap between deficiency and needs by providing
Nutraceutical range of the products and touching lives with success.
• Mission
– KRISHNAM BIO-TECH has set high goals. They have pledge to
strengthen society and build a strong nation. They also adhere to
provide quality range of products. As we strongly belief that, growth is
never possible with lapses, so they are committed to offer a healing
touch through good quality Nutraceutical range of the products.
15. Diagnosis Phase:
• To identify problem in any organization 1st thing we
need to show the current scenario of the organization.
We need to analysis the value chain of the firm.
• Value chain contain two types of Activities
1) Primary Activities
2) Support Activities
16. Diagnosis Phase:
• Primary Activities include
– Inbound Logistics
– Operations
– Outbound Logistics
– Marketing and Sales
– Service
17. Diagnosis Phase:
• Supportive Activities
– Procurement
– Technology Development
– Human Resource Management
– Infrastructure
18. Diagnosis Phase:
• They are focuses on Supportive Activities because Pharma
Companies not allowed any outsider person to involve in
Primary Activities
• Description of Supportive Activities of, KRISHNAM BIO-
TECH.
19. Human Resource Management
• There are 25 Workers working into the
KRISHNAM BIO-TECH.
• Where 8 Person are the staff of the
KRISHNAM BIO-TECH.
• And remaining are contract based Labour.
• The working hour of the firm is 8 hour (9 AM
to 5 PM).
• In 8 person’s staff
– Two MD
– Two Accountant
– Two Customers executives
– One is supervisor
– One is Manager
20. Continue…
• There will be no allowances provided by KRISHNAM BIO-TECH.
• The only one time bounce provide by KRISHNAM BIO-TECH on Diwali there is
no such bonus is provide to the employees
• There are two types of leaves provided by KRISHNAM BIO-TECH one is paid
leaves and the 2nd is unpaid leaves
• All biggest Gujarati festivals holidays are paid leaves.
• Paid medical leaves are also providing to officers as well as Labours.
• Loan providing to the staff member with zero interest rate (MAX. 200000).
• There is no specific increment Policy.
• Salary structure according to the value of the Job
• Labours are contract based so that there are no specific benefits for them.
• Attendance manages through manager.
21. Diagnosis Phase:
• Technology:-
• In Pharma Industry there is no frequent up gradation in
technology as compare to the Electronic Industry so that, In
Pharma company technology is stable.
• Currently the machinery is latest.
• KRISHNAM BIO-TECH installed there machinery according
their requirement
• There are no suggestions for Technology aspects of the
KRISHNAM BIO-TECH.
22. Diagnosis Phase:
• Marketing Related:-
• In Pharma industry marketing Play’s biggest role without
marketing Pharma company not able to survive into the
market.
• In Pharma Industry the most famous marketing strategy are
adopted by Pharma companies and bio-tech companies are as
under
– Hospital/Tender Supply (to supply all the products direct
into the hospital’s)
– Prescription Strategy
– Contract Manufacturing / Treading
23. Continue…
Contract Manufacturer/ treading :-
• This strategy adopted by the KRISHNAM BIO-TECH
• This kind of strategy mostly adopted by the small scale companies,
where they manufacture medicines in behalf of many biggest
companies.
• This kind of strategy is also called Third Party Production Company.
• Here they only done contact between companies.
• There are no special skills are required into this strategy.
• In KRISHNAM BIO-TECH there is no sales executive available.
• Sales advertisement done by company’s website
• Most of the sales work done by owner.
• They are also available one online.
24. Design and Analysis Phase:
• Objective of the study
• To enhance the performance of the company.
• To reduce cost of the company.
• To analysis the actual scenario of the
company.
• To increase profit of the company.
• To aware the safety of the workers in the
company.
25. Diagnosis Phase:
• Quality Management
• KRISHNAM BIO-TECH check product manually for the purpose of
quality check
• For quality check KRISHNAM BIO-TECH done some of the test which
are as under:-
– Assay
– Ph-test
– Bio-burden test
– Coating test
– Desperation test
26. Design and Analysis Phase:
• To hire a Human Resource Manager.
• To provided allowances to the employees or labours.
• To make a strict rule for a Labour’s to wearing gloves, cap,
and face mask so that worker don’t infected to the chemicals.
• To Established regular medical checkup for the workers
• To provide insurance to the employees.
27. Design and Analysis Phase:
• They should more sale there product into the
market
• They should hire a 1 sales executive so that the
work of owner distribute effectively.
• They should Purchase their own mini truck to
reduce their daily expenses.
28. IMPLEMENTATION PHASE:
• To make a strict rule for a Labour’s to wearing
gloves, cap, and face mask so that worker don’t
infected to the chemicals.
Why they Accept?
• This is compulsory to strictly follow this rule in bio-
tech Company because it is directly concerned to the
employees’ Health and security.
29. IMPLEMENTATION PHASE:
• They should Purchase their own mini
truck to reduce their daily expenses
Why they accept?
30. IMPLEMENTATION PHASE:
Before Implementation
• Daily Transportation cost:
• One round trip: 800(Approximate)
• They have maximum daily 2 round
trip: 800*2=1600(Approximate)
• Cost Per Month (25 working Days)
25*1600=40,000(Approximate)
• If they purchase their mini truck:
• Daily Transportation cost:
• One round trip: 300 (Approximate)
• They have maximum daily 2 round
trip: 300*2=600(Approximate)
• Cost Per Month (25 working Days)
25*600=15,000(Approximate)
• Benefit:
• If they purchase their mini truck
Direct Profit per month 40,000-15,000=25,000
• Profit per year: 25000*12=3, 00,000
Truck Price: 4,00,000
• They cover-up their truck price in 1.5 year (Approximate)
31. IMPLEMENTATION PHASE:
After Implementation:-
• Daily Transportation cost
• One Round Trip:
250(Approximate)
• They have a maximum daily
2 round trip:
250*2=500(Approximate)
• Cost per month: (25 Working
Day) 25*500=12,500
(Approximate)
• Benefit:
• Profit Per Month: 40,000-
12500=27500(Approximate)
• Profit per year:
27500*12=330,000(Approximate)
• They purchase old mini truck in
200,000
• Profit after implementation:
3,30,000-2,00,000=1,30,000
(Approximate)
They found their benefit in this suggestion that’s why they accept it
for implementation.