A presentation on the editing of the opening sequence that took place after filming

1. Post
Production

2. Screen Shots Of Editing: Split Screen Effect
A crop effect was used throughout the majority of the opening
sequence to create a split screen effect. We wanted to create
this‘divide’between the two characters as there was an
underlying message of enemies. This effect was quite simple to
do, and therefore made the editing process, a lot quicker.
Firstly, we had to put the second clip above the first as
shown in photo 1. We then had to drag the crop effect
onto both clips and then edit the effect.
We had the option of choosing how much of the picture in the
frame we wanted to crop such as Bottom, Top, Left and Right
(Photo 2)
Photo 2

3. Editing: Sound
We decided to use include the song ‘While I’m Alive’ by STRFKR because we believed it best
represented the chick-flick theme. This song was up-beat and was featured in another popular chick
flick, ‘The Fault In Our Stars’. The majority of this track was played throughout the opening sequence,
however, we did include other soundtracks which we believed added to our intentions of the
frenemies/divide within the storyline.
For example, we wanted to create an impact on the audience of this divide between the two main
characters. Towards the end of the opening, we added the infamous western soundtrack, ‘the good,
the bad and the ugly’. This soundtrack was used in many films that featured a divide between two
characters, played before they were about to fight. We had done this in a similar way, where the
soundtrack was played before the two characters fought over the bag.
We also included a short sound clip of birds tweeting over the establishing shot. This was to create a
more realistic impact on the audience through the use of diegetic sound. Shortly after the birds
tweeting, we used an alarm clock to feature along with the beginning of the ‘while I’m alive’
soundtrack to inform the audience that something important is to come because the character has
set an alarm to be woken early.

4. Editing: Credit Choice
Towards the middle of the sequence,
the credits began to appear more
frequently. Although everyone in our
group had taken part in all areas of
production, we decided to assign one
another to different areas of the film
such as editing, and filming etc. The
reason why we decided to do this
was because we didn’t want the
credits to be too repetitive each time
they appeared within the opening
sequence.
The following list are the credits that will be included in the opening
sequence:
Studio Logo – ‘Light Bridge Studios Presents’
Directed By – Hannah Geddis and Danielle Begley
Produced By – Danielle Begley, Hannah Geddis, Charlotte Eldon and Daniella Usher
Actors – Hannah Geddis, Daniella Usher and Danielle Begley
It was quite simple to manage when it came to inserting the credits onto the various
scenes. Once we were able to insert the credits, we had the option of choosing from a
wide variety of font types, colour etc. which made it hard for us to choose. However we
finally found a font that we believed was the most representative for our chosen genre.
The colour and style of the writing do appear to be stereotypical for a chick flick movie
and for the target audience. However, we wanted to be sure that our choice of font
would appeal to the target audience, and as a result, we stuck to the gender stereotype.

5. Editing: Credit Transitions
We wanted to include the credits along with the movement of the
props. For example, we wanted to have one of the characters browsing
through the clothes rack whilst the credits transitioned across the
screen along with the movement of the various clothes.
This effect adds a more fun side to the appearance
of the film. Our group didn’t want it to have a
serious element about it because, although many
chick flick’s are heavy with emotion, we wanted to
have a chick flick that was combined with a
comedy/humour element in order to create an easy-
to-watch film for all ages within the female target
audience.
We also included this effect earlier on, where one of
the main characters pulled the changing room
curtain across whilst the credit ‘produced by’ also
transitioned across

6. Screen Shots Of Editing: Rivalry Scene
We wanted to include this rivalry shot along with the western
theme tune. This effect is commonly used in films that feature a
‘shoot off’ between the various characters. This effect added a
sense of humour to our opening because the two characters are
have this ‘shoot off’ over a bag. The following photo is a screen
shot of the rivalry split screen effect;
We added an effect on the two clips so they would
swipe in from opposite sides. This effect creates more of
an impact of the humour included in the opening
sequence because we are over-emphasising what is
supposed to be a serious mood when they are having a
‘shoot off’.

7. Editing: Occurring Problems
Unfortunately, the split screen effect proved to be a problem
each time we converted the opening sequence into an AVI
format. Once the file was converted, we watched the whole
sequence. When it came on to the split screen, the gap
between the two frames were changing in size on each scene.
The photos below show some evidence of this occurring;
Once the filming had
finished, we checked
through all of the various
shots we had taken. We
could see that the costumes
the characters wore
differed slightly to other
scenes. The shoes in some
of the scenes were heels,
however, in other scenes
the characters were wearing
trainers. We tried to
prevent this from being
visible to the audience, so
we cropped the bottom of
the clip, cutting away the
image of the shoes where
the characters are wearing
trainers.
This is what we wanted the audience to
see because it adds to the theme of high-
fashion, rather than trainers which aren’t
usually associated with this