mit-sloan-design-thinking-course.pptx

1. DESIGN THINKING –
MIT SLOAN
Guru Bettadapura Vijendra,
Cisco Systems

2. Design Thinking Overview
AGENDA
Course modules overview (topics, framework, key takeaways)
Team project (milestones, mission statement, etc.,)
01
02
03

3. Design Thinking Course Summary – MIT Sloan Executive Education
Design Thinking Overview
Definition
Design thinking is a problem-solving and innovation
methodology that emphasizes a human-centred approach to
solving complex problems and creating innovative solutions. It
is often used in various fields, including product or service
design, business, and social innovation.
Empathy
Understand the
emotions, experiences,
and motivations of users
to gain deep insights
into their needs and
challenges
Human
Centered
understanding and
empathizing with the
needs, behaviours, and
perspectives of the
people who will be
impacted by the problem
or solution
Iterative
Constant refinement and
improvement of ideas
and solutions through
repeated cycles of
prototyping, testing, and
learning
Collaborative
Multidisciplinary
collaboration. Teams
with diverse skills and
perspectives work
together to generate
innovative ideas and
solutions
Creative
Problem
Solving
Encourages the
exploration of a wide
range of solutions and
techniques, often
through brainstorming,
mind mapping, and
other creative exercises
Prototyping
Simple, low-fidelity
representations of ideas
or more sophisticated
models. They allow for
testing and refining
concepts quickly and
efficiently.
User Feedback
Feedback helps validate
ideas, uncover issues,
and refine solutions
based on real-world
user experiences..
Process
Principles
ResearchYour Users'
Needs
StateYour Users'
NeedsandProblems
Challenge
Assumptions and
CreateIdeas
Startto
Create
Solutions
TryYour
SolutionsOut
Sources:ChatGPT, interaction-design.org

4. Design Thinking Course Summary – MIT Sloan Executive Education
Module 1
Design Thinking Skills
Topics
Innovation challenges
Key Innovation skills – Explore,
Create, Implement
Process and Frameworks
Real, Win, Worth it Framework
Phases of generic design thinking
process
Team Project
Team assignment 1 : Choose an
innovation opportunity
Social Innovation : Bring urban
educated women from India back-
to-work after extended career break
My Key Takeaways
Sweet spot for Innovation lies at
the intersection of Desirability,
Feasibility and Viability
Field research is critical involving
multiple types of users,
stakeholders and research
techniques

5. Design Thinking Course Summary – MIT Sloan Executive Education
Module 2
Identifying Customer Needs
Topics
Product development process
User types – Lead and extreme
users
Needs type – Primary, secondary
and latent needs
Process and Frameworks
Product development process
Concept development process
Writing needs statements
framework
Team Project
Team assignment 2 : Needs analysis
Create a mission statement for your
project
Perform needs analysis by talking to
or observing different types of
customers
Using your customer research,
identify 5-10 primary and secondary
needs
My Key Takeaways
Begin with mission statement
and end with needs statements
Important to get the Needs
statements captured right for the
downstream development
process

6. Design Thinking Course Summary – MIT Sloan Executive Education
Module 3
Product Specifications
Topics
Translate needs into product
specs (metrics, unit, values)
Benchmarking needs across
competition
Process and Frameworks
Requirements flow down
Team Project
<Break>
My Key Takeaways
Flow - Needs specs sub specs 
component specs manufacturing
process  process level specs

7. Design Thinking Course Summary – MIT Sloan Executive Education
Module 4
Applied Creativity
Topics
Brainstorming-Rule, setup, sketch
modeling, etc.,
Problem solving through
problem decomposition
Concept of down selection
Process and Frameworks
SCAMPER technique
Empathy map
Team Project
Team Assignment 3 – Developing a solution
concept
Choose a primary or secondary need
Decompose the need into sub-problems
generate a list of solutions for one of the
sub-problems
Create a sketch or storyboard to visually
represent each solution concept.
My Key Takeaways
Brainstorming start from quantity
and variety and ends with quality
and refinement

8. Design Thinking Course Summary – MIT Sloan Executive Education
Module 5
Prototyping
Topics
4 prototype types (physical,
focused, analytical,
comprehensive)
Prototype strategy
Prototyping methods
Process and Frameworks
2x2 framework to map 4
prototype types (physical,
focused, analytical,
comprehensive)
Team Project
<Break>
My Key Takeaways
Use prototype to discover fastest
route to failure
Consider what you can learn from
various prototypes and how each of
these help to evaluate your concept

9. Design Thinking Course Summary – MIT Sloan Executive Education
Module 6
Design of Services
Topics
Service experience cycle
Finding innovation opportunities
in a service experience
Process and Frameworks
Service experience cycle –
process flow
Team Project
Team Assignment - 4
Sketch the service experience cycle
map
Identify 3 innovation opportunities
and 3 improvements for each
opportunity
My Key Takeaways
Each step in the service experience
cycle is an opportunity for
innovation

10. Design Thinking Course Summary – MIT Sloan Executive Education
Module 7
Product Architecture Topics
Modular and Integral architecture
Decomposition of product into sub-
systems
Allocation of functions to sub-systems
Process and Frameworks
Specification of multiple variants
of sub-systems to suit different
customer segments
Team Project
N/A
My Key Takeaways
Product architecture is the
arrangement of functional elements
into physical chunks
Think of your product or service as a
family as variants
Functional modules of a product is
supported by company’s strategic
intent

11. Design Thinking Course Summary – MIT Sloan Executive Education
Module 8
Financial Analysis
Module 9
Design for Environment
Module 10
Product Development Process
Topics
Calculate the net present value
(NPV).
Assess if your product idea is backed
by a strong business rationale
(Worth-It).
Discuss why a company may pursue
a product or service design with a
negative NPV
Topics
Apply the design for environment (DFE)
principle to the product design process
Apply the life cycle assessment (LCA)
principle to the product design process
Identify the environmental impacts of an
existing product that may occur over its
life cycle
Define the key characteristics and
benefits of the DFE and LCA principles
Topics
Analyze a product development
process
Differentiate between a variety of
product development processes

12. Project Milestones (5 Team Assignments)
1. Innovation Opportunities
Develop list of
Innovation
opportunities/Problem
s to solve
2. Mission Statement
Market opportunity
Benefits proposition
Business goals
Market users
Stakeholders
3. User Research
Persona development
Empathy map:
Say, think, feel, do
7. Competitive Analysis
Map features against the
competitors
8. Business Model
Revenue streams
5. Solution Concept
Storyboard
Customer journey mapping
9. Financial Analysis
Cost
Revenue analysis
Gross margin
Breakeven analysis
10. Recommendations
Recommendations
and next steps
4. Needs Statements
Document primary, secondary
and latent needs
Need decomposition
6. Service Experience Cycle Map
Sketch
Identify Innovation
opportunities
3 Improvements
Design Thinking Course Summary – MIT Sloan Executive Education

13. Recent research suggest that 67% of
urban educated indian women are
unemployed. There are multiple
challenges women face in seeking
employment, staying employed
throughout different stages of life, and
getting re-employed after a career
break.
A 2018 McKinsey report estimated that
India could add $552bn to its gross
domestic product (GDP) by increasing its
female workforce participation rate by
10 percent.
We are investigating ways to retain or
increase female workforce participation
in India.