A STUDY ON THE COMMUNICATION MIX OF ADIDAS

2. •Advertising
•Personal Selling
•Public Relations
•Direct Marketing
•Sales Promotion

3. We hereby decIare that this dissertation is
our own original work and is the
result of my own investigations. This
dissertation research was conducted to
fulfill the requirements of the degree
BBA(H) under the University of MAKAUT

4. ACKNOWLEDGEMENT

5. Marketing Communication Mix refers to the specific combination of marketing communication
tools that work together-
•to communicate the marketer’s message
•to achieve marketer’s objective and
•to satisfy the target market
We will be going through the advertising, market segmentation and sales
promotion process of Adidas.

6. COMPANY
HISTORY
•Adidas is a multinational corporation, founded and
headquartered in Herzogenaurach, Germany, that
designs and
manufactures shoes, clothing and accessories.
•It is the largest sportswear manufacturer in
Europe, and the second largest in the world,
after Nike.
•The company was started by Adolf Dassler in
his mother's house; he was joined by his elder
brother Rudolf in 1924
under the name Dassler Brothers Shoe Factory.

7. ADVERTISING
•Television advertisement
•Outdoor advertisement
•Internet
•Sponsorship and events

8. •Geographic
•Demographic
•Psychographic
•Behavioral

9. •ADIDAS USES THIS TACTIC BY
YEAR END OR THE END OF A
PRODUCT’S
CYCLE
•THIS INITIATIVE IS USUALLY
EMPLOYED BY
EXTERNAL RETAILERS LIKE FOOD
LOCKERS, CHAMPS AND EVEN
FOOT ACTION WHOM ALL ARE
AUTHORIZED DISTRIBUTORS OF
ADIDAS PRODUCTS

10. THEY SHOULD
ENCOURAGE
NEW PRODUCTS.
BRING
INNOVATION IN
THE PRODUCTS
THEY SHOULD
CONDUCT MORE
SURVEYS IN
ORDER TO KNOW
ABOUT
CUSTOMER
SATISFACTION
LEVEL .

11. CONCLUSION
• In view of the following data, Adidas is one of the
manufacturing sector who need to produce more output by implementing
new technologies, new tariffs and new consumer satisfaction value added
services.
• Further it is still the largest manufacturer in the world in terms of
geographic reach and quality

12. THANK
YOU