Help in your MBA program at Advertising Management

1. Global Agency WPP
Submitted by
Gunjesh Kumar
Roll no. :- 161217
Class :- M.B.A.(3B)
Submitted to
Dr. Shailey Singh

3. WPP Agency
WPP's advertising agency company holdings include the Grey Group, Ogilvy & Mather,
Young & Rubicam Brands, Landor Associates, and JWT (formerly known as J. Walter
Thompson Co.).
WPP's government lobbying and public relations company holdings including Hill+Knowlton
Strategies, Ogilvy Public Relations Worldwide, Burson-Marsteller, and Cohn & Wolfe (the last
two being part of Young & Rubicam Brands).
WPP's media investment management company holdings are operated by Group M and
include Mindshare, MEC (formerly Mediaedge:cia), Maxus, Mediacom (originally part of Grey
Group) and Essence.
WPP's research insight and consulting companies, forming a separate umbrella group known
as Kantar, comprise BMRB, Added Value, Kantar Video, Indian Market Research Bureau,
Millward Brown, Management Ventures Inc., Research International (which no longer exist as
an entity after the merger with TNS) and TNS.
Delfinware Domestic Wireware, which was established in 1969 and manufactures kitchen and
bathroom wire racks, is also a subsidiary of WPP Group.

4. History
The company was founded as Wire and Plastic Products plc to manufacture wire
shopping baskets in 1971. In 1985 Martin Sorrell, searching for a listed company
through which to build a worldwide marketing services company, bought a
controlling stake of just under 30% at a cost of $676,000. Sorrell had been the
financial director for the advertising agency Saatchi & Saatchi from 1977 to 1985,
managing its takeovers of companies in the US and the UK. The holding company
was renamed WPP Group and in 1987 Sorrell became its chief executive.
Many of WPP's constituent agencies use Microsoft Windows, and the organization
was hit hard by the 2017 cyber attacks on Ukraine, with some staff's computer
access limited to webmail only as much as ten days later. It was suggested that
poor patch management and user access administration following IT staffing cuts
may have contributed to the scale of the infection affecting WPP

5. Fig. Recent History of WPP

6. INVESTOR RETURN

7. WPP GLOBALLY COVER

8. STRATEGIES OF WPP
It consist four techniques
1. Horizontal
2. New market
3. New Media
4. Technology, Data & Content

9. Explanation of 4 four Techniques

10. The goal behind the brand's search was to bring together the best ideas from
agencies around the world that will resonate with people on a global scale. The new
work will follow Wieden + Kennedy's "Open Happiness" campaign, which debuted
in 2009.
Advertisement done by WPP

12. WPP falls victim to ransomware attack

13. WPP companies Ogilvy and Y&R created campaigns for Turn on TV, an
initiative developed by the Global Media AIDS Initiative (GMAI) and supported
by MTV, WPP and the United Nations.
The ads use humour and controversy to attack the stigma and complacency
surrounding HIV and encourage viewers to practice safe sex. The adverts
were designed to engage the imagination of a young audience used to being
bombarded by media and advertising.
The ads were launched on World AIDS Day 2006. They were shown in prime-
time slots on MTV’s TV, web and mobile channels in the US, Brazil, Europe,
parts of Africa, and elsewhere – potentially reaching an audience of more than
one billion people.

14. Reference
1. http://www.wpp.com/wpp/about/howwebehave/corporateresponsibility/crreports/pro
2. www.google.com
3. www.wikipedia.com
4. http://www.adweek.com/brand-marketing/coke-chooses-3-wpp-agencies-its-
next-big-global-ad-campaign-166381/
5. https://seekingalpha.com/article/4079971-wpp-plc-wppgf-investor-
presentation-slideshow