1. Objective Summary Recommendations
WHAT? Any venture into the advisory for a new busi- A common repository of data to cater to
ness or a new domain is mandatorily preceded internal and external information needs.
To study the business processes involved by a thorough understanding of the business
in the Export logistics, the role IT plays in processes relevant to that business or domain. Integration with the systems provided by
enabling them and make recommendations Export Logistics is no exception to this prem- PSA (Tradenet and Portnet).
on improving efficiency through better ise.
alignment of IT and business. Collaboration among freight forwarders.
The Export logistics process starts with the
seller negotiating with the buyer and striking „3D Simulation‟ System to create load
an agreement on standard commercial terms. plan for containerization
The seller then appoints a forwarding agent
who undertakes the twin responsibility of Automated document generation and
moving the shipment from the seller‟s premise status intimation
WHY? (warehouse) to the port of origin and the cus-
tom clearance documentation on behalf of the
It is a part of Client‟s endeavor to localize
seller. Benefits
their expertise of shipping & Logistics in-
dustry which presents an opportunity for Consistent and accurate information.
SPJCM to showcase its student‟s mettle to
corporate world. We, as researchers Latest documents related information
(students) in the process had an opportu- leading to expedited Custom clearance.
nity to explore a hitherto closed industry
and thereby build domain expertise. Reduced reliance on personnel experi-
Presently most of the above processes are ence & optimal space utilization.
HOW? executed manually, through phone or on
email. Heavy reliance on excel based solutions Increased Efficiency leading to Increased
The research got underway with scope and personnel experience in carrying out cru- Customer Satisfaction.
identification and base building through cial activities lends inefficiency to the proc-
secondary research. This was followed by esses and results in pain areas which need C LIENT S PEAKS :
Primary research which provided insights mitigation. Export Logistics has thus far been a We relied on the services of young
into the business processes. This was done part of a hitherto closed and secretive ship-
through personal interviews and phone researchers from SP Jain Center of
ping industry and is yet to leverage on IT to
calls with experienced personnel from provide competitive advantage. Management to identify the pain and
various companies such as Maersk Logis- identify IT enablers which address
tics, Charles Kendall Freight, DNV Consult- Based on our analysis of the above pain areas, the issue covering most of players of
ing to name a few. we recommend certain IT features which
this industry. The assessment done by
maybe envisaged within a single solution to
The knowledge base thus created was re- address each of these areas. These features our fellow students, we feel, will help
fined and analyzed to identify pain areas would help the businesses improve efficiencies us to craft a localized version of our
and make recommendations to mitigate and would thus help in fostering future solution and prove our dominance for
them. growth. this region too.

2. I NTERESTING F ACTS ...
 Singapore was awarded as
Study of
Best Seaport in Asia for the Shipping Industry
21st time by Asian Freight
and Supply Chain Awards in
(AFSCA)
Singapore
 In the next 15 years, Singa-
pore will be a centre of excel-
lence for maritime research Corporate Mentor
and development (R&D)
 It is the World’s largest Supply Chain Optimization Advisors
transshipment hub “An Export Logistics Perspective”
 Handles 1/5th of World’s
container traffic
 Handled 29 million TEUs in
2008
SP Jain Center of Management
 Links shippers to 600 ports
in 123 countries
10, Hyderabad Road,
Source: Maritime & Port Authority of Off Alexandra Road
Singapore (MPA) Singapore - 119579
Website: www.spjain.org
Interesting? Want to learn Phone: + 65 62704748
Fax: + 65 68385406
more? Stay put! E-mail: gunjan.gdec08@spjain.org
nikhilp.gdec08@spjain.org
Vishals.gdec08@spjain.org