Ecological and energy transition course given in Kedge to the Master of Science Innovation, Transformation and Entrepreneurship. 12 hours (+3hours assessment / debriefing) course with interaction and presentations

1. Ecological and
energy transition
When environment becomes part
of your strategy

2. Summary
• Part 1: What is TEE?
• Part 2: Greenwashing and ecological
marketing
• Part 3: Role of IT in decarbonization
• Part 4: MAC approach (MEC in French)
• Part 5: DOSR approach (LFA and Eco-
conception)
• Exam and debriefing

3. Part 1: What is
ecological and
energy transition?

4. Linear economy
Production
Extraction Distribution Consumption Dispose

5. Energy
Low carbon :
- Nuclear energy - 6
- Hydropower - 6
- Wind - 14
- Solar - 44
- Geothermal - 45
Fossil (main
problems, not
renewable and
important
emissions):
- Oil - 310
- Gas - 420
- Coal - 1000
Renewable but not
low carbon :
Biomass - 1000
in gCO2eq/kWh

6. Understanding
equivalences
• Human legs:
• Example: climb the Eiffel tour 6 times / day
• Result: 100kWh per year
• Paid with French minimum salary: 200€ / kWh
• Human arms:
• Example: dig a hole all day
• Result: 10kWh par an
• Paid with French minimum salary: 2000€ / kWh
• 1L of gazoline (around 2€) = 10kWh per liter
• Around 2 to 4kWh (when used by a machine, due
to efficiency)
• So the price is less than 1€ /kWh

7. Part 2:
Greenwashing and
ecological
marketing

8. Definition
“when a company purports to be environmentally
conscious for marketing purposes but actually isn’t
making any notable sustainability efforts”
1) Give 3 examples of real greenwashing from 3
different companies
2) Give 3 examples of things that can be
perceived as greenwashing
3) For 3 of previous companies, give one action
they can do and would not be greenwashing or
considered as greenwashing
4) Explain why these companies prefer
greenwashing (real or perceived)
5) Make it a presentation (group of 3)

9. Part 3: Role of IT in
decarbonization

10. Evolution of IT

11. Why
predictions
in IT are
wrong?
Expectations
If you double traffic in 3 years?

12. 2020 to
2024?
Analogy of the grain of sand from
2020 (if 1ko is a grain of sand, total
data in the world = desert of sahara,
predicted data in 2024 recover
Africa)

13. Part 4: MAC
approach

14. What is a MAC
approach?
A MAC approach is a strategy based on:
- Measure
- Analysis
- Correction
Every manager heard about KPI (key
performance indicators) and a lot of
literature exists explaining how to build
dashboard based on KPI.

15. CEO’s attitude
From instinctive to measured
Instinctive:
No real decarbonization
strategy, these profiles
deploy actions that seem
instinctively better for the
environment and help them
reduce their costs
Measured:
have done a carbon
footprint assessment or
equivalent and have
indicators to lead their
actions. They have launched
actions linked to these
indicators and measure the
performance of their
strategy

16. Carbon
footprint
Help the company to understand where emissions
come from, splitted in 3 scopes :
1) Direct emissions (vehicules, industrial
processes, waste)
2) Indirect emissions linked to electricity
3) All other indirect emissions (externalized)
Raw materials
Goods and services
Transportation
Can be used as indicators to elaborate a
strategy based on data

17. Time to present a
carbon footprint
For the next 30 min, you need to find a
carbon footprint analysis (bilan carbone in
french) on internet (it can be dated from 2
or 3 years).
You will present the carbon footprint
analysis (just the measures, you don’t have
to make recommendations) in 2 minutes.
Your slides will contain only the carbon
footprint analysis, keep interpretations for
the oral part.
Main goal: to see a carbon footprint and be
able to comment it

18. ISO 14001 (14064):
Environmental
management
1. Environmental Policy
2. Planning
3. Legal Compliance
4. Objectives and Targets (measurable)
5. Implementation and Operation (roles
and responsibilities)
6. Monitoring and Measurement (data
driven decisions)
7. Management Review (effectiveness)
8. Continual Improvement

19. Part 5: DOSR and
eco-conception

20. CEO’s attitude
From measured to systemic
Measured:
have done a carbon
footprint assessment or
equivalent and have
indicators to lead their
actions. They have launched
actions linked to these
indicators and measure the
performance of their
strategy
Systemic:
All “easy” actions to reduce
their carbon footprint have
been taken. So, these
profiles have deployed Life
Cycle Analysis on their
products to find new
indicators and create value.
This step can lead to a
change in the business
model

21. Linear economy
Production
Extraction Distribution Consumption Dispose

22. Life Cycle
Analysis
In opposition to :

23. DOSR/Eco-conception
Design Optimisation Simplification Recycle

24. In 30 minutes, you present a product life cycle
analysis and what could be done using DOSR :
Design Optimisation Simplification Recycle

25. Are you ready
to make your
company
green?