ENGAGE2015: Lorna Hagen, Senior Vice President of People Operations at OnDeck, on cultivating the best culture for your workforce. For more on the conference, visit http://www.guidespark.com/engage2015/. Follow GuideSpark on Twitter, LinkedIn and Facebook for up-to-date news.

2. ONDECK’S
BUSINESS

3. Organic
applica5ons
average
1,645/month
97%
Acceptance
Rate
on
extended
offers
17%
of
our
team
is
employee
referrals
94%
Feel
they
are
a
good
fit
97%
Connect
with
our
goals
&
objec5ves
95%
Recommend
OnDeck’s
products
and
services
to
friends
and
family
100%
Approve
of
the
job
Noah
is
doing*
*Glassdoor.com,
April
2015
ONDECK’S
PEOPLE

5. CULTURE
IS
WHAT
HAPPENS
WHEN
NO
ONE
IS
WATCHING

6. SNOWBALL

7. CULTURE
MEANS…

10. PERK CULTURE vs PURPOSEFUL CULTURE
PERK
CULTURE
PURPOSEFUL
CULTURE
VS

11. MISSION
VISION
VALUES

12. MAKE YOUR MISSION
MAGNETIC

14. BUILD A VISION ROADMAP

16. PASSION
OPENNESS
IMPACT
INGENUITY
CREATE STICKY
VALUES

17. SELECT AND
DEVELOP
TOP TALENT

18. ESTABLISH
BONDING
RITUALS

19. BE TRANSPARENT

20. TELL STORIES
TELL
STORIES

21. SACRED TABOO
SACRED
TABOO

22. [ Sacred ]
[ Taboo ]
WE...
WE DON’T...
Aim high
Aim easy
Look outside for inspira0on
Only focus internally
Con0nuously learn and improve
Let fear get in the way of change
Collaborate as one team
Work in silos
Are humble
Put “me” before “we”
Have courage
Sit back
Put customer success first
Tolerate bad customer experience
Act ethically
Get poli0cal
Take ownership
Act like a vic0m
Are always curious
Rest on our laurels

23. ACTION
PLANNING