1. FROM ZERO TO HERO
Cum poate ajuta cu adevarat
departamentul IT afacerea
2.
3. Imaginati locul
personajelor din animatie
intr-o companie
Kung-Fu Master – CEO
Luptatorii – Departamentele
Panda - ati ghicit, IT
Exercitiu
4. 1. INTELEGE AFACEREA
2. PROMOVEAZA COMPANIA
3. CRESTE VANZARILE
4. SUSTINE RESURSELE UMANE
5. CONTRIBUIE FINANCIAR
6. INTERACTIONEAZA SI INTELEGE
7. COMUNICA EFICIENT
8. INVATA SI APLICA
9. GANDESTE CA UN CEO
ASTAZI, CATE DIN LISTA
DE MAI JOS SUNT ATINSE
DE DEPARTAMENTUL
IT?
6. INTELEGE AFACEREA
Aliniaza nevoile IT la strategia si obiectivele companiei
Studiaza soluti adoptate la nivel de industrie (in special la nivel
international) si le adapteaza la specificul activitatii
Se pastreaza conectat noutatile tehnologice si stie cum va putea
beneficia sau cum va fi afectata compania in viitor
7. PROMOVEAZA
COMPANIA
Promoveaza potentialul social
media si importanta
promovarii in mediul online.
Incurajeaza, cunoaste detaliile
si este pregatit sa ofere suport
pt folosirea la potential maxim
a promovarii online.
Creeaza studii de caz relativ la
activitatea proprie si contribuie
la reputatia companiei.
8. CRESTE VANZARILE
Intelege si contribuie la strategia de vanzare online
Promoveaza si incurajeaza folosirea in vanzari a intrumentelor
de gestiune a relatiilor cu clientilor (CRM)
Foloseste solutiile populare gratuite sau a celor SaaS (software
cu plata lunara)
9. SUSTINE
RESURSELE UMANE
Promoveaza LinkedIN ca cea mai
puternica unealta de recrutare
sau pentru obtinerea de
informatii despre canditati.
Stimuleaza comunicarea prin
promovarea unui blog intern
care sa fie operat direct de HR
Foloseste unelte de dezvoltare
de teste online pentru verificarea
cunostintelor candidatilor
10. CONTRIBUIE FINANCIAR
Intelege diferenta OpEx vs CapEx
Implementeaza solutii prin care se ating sau se rezolva
probleme actuale in departament (ex: aplicatii care avertizeaza
partenerii relativ la depasirea termenelor de plata)
Implementeaza proiecte cu bani europeni
11. Petrece timp alaturi de celelalte
departamente, intelege modul
de lucru, gandeste cum ai putea
sa imbunatatesti procesele si
propune modalitati de folosire
a solutiilor IT in scopul
eficientizarii activitatii
Foloseste abordarea ROI
(Return of Investment) pentru
promovarea solutiilor
INTERACTIONEAZA SI INTELEGE
12. COMUNICA EFICIENT
Promoveaza in interiorul companiei rezultatele obtinute
Genereaza suporteri pentru proiecte viitoare
Foloseste exemple si studii de caz aplicate in industrie
13. Foloseste orice oportunitate
pentru a completa cunostintele,
participa la conferinte sau
cursuri de specialitate
Analizeaza cum poate beneficia
afacerea in care activeaza in
urma cunostintelor acumulate
si promoveaza in interior
Extinde aria de intelegere si in
afara domeniului IT
INVATA SI APLICA
14. GANDESTE CA UN CEO
Intelege ca totul se masoara in acoperirea riscurilor sau in
reducerea sau generarea de timp sau de bani
Vorbeste fara a folosi acronime astfel incat sa fie inteles
Stie ca eficienta este cuvantul cheie si este pregatit sa
demonstreze cu cifre si metrici rezultatele
16. IMPARTE EFORTUL IN DOUA CATEGORII
Activitati generatoare de valoare adaugata
Activitati fara valoare adaugata, acoperitoare de riscuri
17. EXTERNALIZEAZA
Ceea ce nu aduce valoarea adaugata, lasa in grija companiilor
specializate, castigand astfel timp si resurse financiare
Apeleaza la resurse interne pentru restul sau/si foloseste
consultanti pentru zonele critice
Focus on Core – 36%
Mai mult ca oricand marketing-ul digital este pe buzele tuturor.
The good news: Nearly 80 percent of marketing executives and 68 percent of IT executives said that digital marketing is important to their organizations.
And yet, according to the survey results, the manifestation of the marketing and IT disconnect seems otherworldly: Just 4 percent of marketing executives and 7 percent of IT leaders reported that their companies are very prepared to exploit digital marketing channels. A paltry 8 percent of marketers and 6 percent of IT executives said they believe their data and analytics are completely integrated.
Being associated with in-fashion IT correlated with an increase in the company’s reputation.
The more often a company’s name appeared in articles that also mentioned an IT innovation that was considered in-fashion at the time of mention, the higher the reputation score that company had in the subsequent year’s list of America’s Most Admired Companies. More specifically, for each 1% increase in the company-technology associations, a reputation score increase of 0.52% was reported.
If that’s not interesting enough, the reputation bumps occurred whether or not the company actually followed through with an investment in the technology discussed.
We all know that the absolute best way to connect with any person is to focus your interactions with him on the issues that are most important to him. When you are talking about and working on things that are very important to the other person, he has a lot of time and interest in building a relationship with you. It’s basic. The problem is that the CEO doesn’t feel that way about technology. But what if you could have the following water-cooler conversation with your CEO (we’ll call him Jim)? Do you think this would get his attention?
“Jim, I know you’re interested in our company’s reputation and our financial performance, which is why I want to come speak with you about some important industry data that has recently come out.
It turns out a company’s reputation, financial performance, and even CEO pay can all be directly linked to how the company approaches certain kinds of IT investment.
What I think we can learn from the study are some really easy, no-cost or very low-cost things we could do immediately to start getting these benefits.
When should I make an appointment to see you?”
At this point, you have his undivided attention. I’d be shocked if he didn’t say something like: “Actually, I’ve got a few minutes right now. Let’s go for a short walk.”
