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How 'Crowd-Sourcing' is changing marketing and social dynamics

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Discover how community-powered business models are reinventing the wheel

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Can Ecosystems go beyond‘Positioning’You ? Leveraging the power Of Communities
Evolution of MarketingRelationship between Products/Companies and Community Engagement Marketing 1.0 ,[object Object]
Pushing ‘use’ of products through creating events/imagery,[object Object]
Market research becomes critical tool – to understand customers and adapt,[object Object]
Pushing a brand is dead : Creating Brands is about creating opinions
Market Research : Engaging customers in candid conversations without telling them the intentionsCoke Facebook page is number one page – just after US President BarackObama ,[object Object]
Not created by company : but by its two fans – Dusty Sorg and Michael Jedzrejewski
Coke actually brainstormed with them and took them through entire Coke facilities to help improve the page,[object Object]
INKFRUIT – T-shirts by community ,[object Object]
The community designs, votes and purchases T-shirts,[object Object]
BP invited community to solve ‘Oil Spill’ Challenge,[object Object]
1 loan every 13 seconds,[object Object],[object Object],[object Object]
A marketplace is created to bring together start-ups, investors and experts,[object Object]
A brand today not only has to compete with its competitors : but also keep a track on what community can generate
Besides making it difficult to push products – a responsive ecosystem also creates the challenge of cluttering/fragmenting possible points to capture target audience’s attention and way of tracking his evolving needs

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How 'Crowd-Sourcing' is changing marketing and social dynamics

  • 1. Can Ecosystems go beyond‘Positioning’You ? Leveraging the power Of Communities
  • 2.
  • 3.
  • 4.
  • 5. Pushing a brand is dead : Creating Brands is about creating opinions
  • 6.
  • 7. Not created by company : but by its two fans – Dusty Sorg and Michael Jedzrejewski
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. A brand today not only has to compete with its competitors : but also keep a track on what community can generate
  • 15. Besides making it difficult to push products – a responsive ecosystem also creates the challenge of cluttering/fragmenting possible points to capture target audience’s attention and way of tracking his evolving needs
  • 16.
  • 17. Providing personal usage rewards/experiences : The end-user is still individual
  • 18. Physical manifestation of results : Delivering beyond the online /media space
  • 19.
  • 20. ‘Opinions’ could become great ‘levelers’ of brands : It will be battle of ‘Brand Attributes’ and ‘Opinion Attributes’ ; Both will need to be tracked and evolved at much faster pace
  • 21.