Social Media Transformers in THE NEW FINANCIAL WORLD!!!
This presentation shows the financial sector trends and the importance of social media in regaining the customer confidence and trust, increasing the market share, streamlining the operation, reducing cost and generating profit. It also provides exposures over the innovative ideas utilizing social media and concludes with a high level technical and operational framework for the way forward. The financial sector can be considered as a model for other sectors, you will discover many useful ideas and practical practices when drilling and digging deeper into each sector.
Internet has roughly twice theinfluence of television on consumers “Internet is at the center of the decision-making process of consumers” Dave Senay, Fleishman-Hillard 4
"Once every hundred years, mediachanges. The last hundred yearshave been defined by the massmedia. In the next hundred years,information wont be just pushed outto people: it will be shared amongthe millions of connections peoplehave." Mark Zuckerberg, Facebook founder (Rolling Stone, June 26, 2008) 5
Three Dimensions of Change Technology Behavioral Business Model Changes Changes Changes– Faster speeds – Everyone has a voice – Fragmenting and mobile – New communities channels– Content is are forming – Traditional media is eternal and being absorbed and sharable – Time shifting – Information is changed– New tools make everyone free…Information – Loss of control over a content overload brands creator– Media is modular 7
Integrating Social Web Solutions with Existing Back-ends • User Ids: Agent & Customer sync – issue user Id, suspension Security • Handling anonymous user interaction Communication • Email, SMS, Chat, Telephone Web Language • Java, .Net, Open Source (PHP) Support Database Support • Oracle, DB2, MS SQL Server, My SQL Device Support • PCs, Tablets, Smart phones, Hand Phones (SMS) • Back Ends, 3rd parties – point to point or central control? Connectivity • Data standards – ACORD ? Who follows who? • XML Web Services, MQ Messaging, Direct Database access • EAI gateways 34
Is it time for aChief Social Media Officer? 35