Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Transformers in THE NEW FINANCIAL WORLD!!!

This presentation shows the financial sector trends and the importance of social media in regaining the customer confidence and trust, increasing the market share, streamlining the operation, reducing cost and generating profit. It also provides exposures over the innovative ideas utilizing social media and concludes with a high level technical and operational framework for the way forward. The financial sector can be considered as a model for other sectors, you will discover many useful ideas and practical practices when drilling and digging deeper into each sector.

  • Login to see the comments

  • Be the first to like this

Social Media Transformers in THE NEW FINANCIAL WORLD!!!

  1. 1. SOCIAL MEDIA TRANSFORMERSTHE NEW FINANCIAL WORLD!!! Presented by: Ahmed Buhazza @_buhazza http://www.facebook.com/ahmed.buhazza
  2. 2. Why Social Media Trend in Financial Sector Our RoleWay Forward 2
  3. 3. WhySocial Media… 3
  4. 4. Internet has roughly twice theinfluence of television on consumers “Internet is at the center of the decision-making process of consumers” Dave Senay, Fleishman-Hillard 4
  5. 5. "Once every hundred years, mediachanges. The last hundred yearshave been defined by the massmedia. In the next hundred years,information wont be just pushed outto people: it will be shared amongthe millions of connections peoplehave." Mark Zuckerberg, Facebook founder (Rolling Stone, June 26, 2008) 5
  6. 6. 6
  7. 7. Three Dimensions of Change Technology Behavioral Business Model Changes Changes Changes– Faster speeds – Everyone has a voice – Fragmenting and mobile – New communities channels– Content is are forming – Traditional media is eternal and being absorbed and sharable – Time shifting – Information is changed– New tools make everyone free…Information – Loss of control over a content overload brands creator– Media is modular 7
  8. 8. 8
  9. 9. “For the first time the consumer is boss, which is fascinating, scary and terrifying because everything we used to know will no longer work” Kevin Roberts, chief executive of Saatchi & Saatchi 9
  10. 10. Trends… in Financial Sector?! 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. HR Social Media EnabledTalent Acquisition, Research, Segmentation, Automated Hiring, Cost Reduction, Speed, Free to Keep, 24x7 14
  15. 15. 15
  16. 16. 16
  17. 17. New Alternative Business ModelsPeer to Peer lending is herePeer to Peer Insurance is coming – P2P – B2BFriendsurance – First P2P InsuranceConcept Launched!!! 17
  18. 18. 18
  19. 19. Monitoring! Is a new Role 19
  20. 20. 20
  21. 21. Our Role 21
  22. 22. God Bless us with this Mess! 22
  23. 23. Ignore it! 23
  24. 24. “The rate of internal change must be greater than the rate ofexternal change, or the company will fall behind" Jack Welch 24
  25. 25. 25
  26. 26. 26
  27. 27. Innovate Utilize Social FSI to Media regain It is Trust Social … MediaIt is notonlyMedia Principles 27
  28. 28. Evaluation > Google analytics > Hitwise > Coremetrics > Fireclick > Radian6 > HubSpotWay Forward... > Omniture > Blog Pulse 28
  29. 29. Privacy SocialEffectiveness Convergence Challenges Social Mobile Analytics Social Search 29
  30. 30. KYC 30
  31. 31. Social Monitoring 31
  32. 32. Social Micro- Multimedia Blogging Blogging Social networking CRM Suites with Social Media Integration Tools MixInfo-Tech Research Group Social channel managers Social channel aggregators32
  33. 33. KYCKYF 33
  34. 34. Integrating Social Web Solutions with Existing Back-ends • User Ids: Agent & Customer sync – issue user Id, suspension Security • Handling anonymous user interaction Communication • Email, SMS, Chat, Telephone Web Language • Java, .Net, Open Source (PHP) Support Database Support • Oracle, DB2, MS SQL Server, My SQL Device Support • PCs, Tablets, Smart phones, Hand Phones (SMS) • Back Ends, 3rd parties – point to point or central control? Connectivity • Data standards – ACORD ? Who follows who? • XML Web Services, MQ Messaging, Direct Database access • EAI gateways 34
  35. 35. Is it time for aChief Social Media Officer? 35
  36. 36. Strategy ProcessPeople Integrated TechnologyVision Mission 36
  37. 37. Evaluation > Google analytics > Hitwise > Coremetrics > Fireclick > Radian6 > HubSpotLooking ahead... > Omniture > Blog Pulse 37
  38. 38. Web x.0; x≈ ∞ × µ 38
  39. 39. CultureProcess Strategy Communication Technology 39
  40. 40. v 40
  41. 41. v41
  42. 42. Take an Action before itis Too Late.. Thank you www.facebook.com/ahmed.buhazza @_buhazza

×