31. STRATEGY:
Content rich personal finance blog for young professionals
RESULTS:
• Blog became #1 in personal finance. By the time of launch, Mint had more
traffic than all other personal finance sites combined
• 20K+ email addresses collected within 9 months
Content Marketing – Mint.com
32. Content Marketing – Mint.comUser Generated Guest Posts
Blogger Interviews
Email Signup after
each post
98. EXAMPLE:
1250 users sent in total 2000 invites invitation rate is (2000/1250) = 1.6
Out of 2000 invitees, 580 users signed up acceptance rate is (580/2000) = 0.29
Viral Coefficient = 1.6 * 0.29 = 0.464 Anything <1 not sufficient!
Determine your Viral Coefficient
#invites
#inviters
#invitee signups
#invites
Each step of the Lean marketing funnel corresponds to a user state
Each step of the Lean marketing funnel corresponds to a user state
e.g. get someone to email out their list about you, you do the same for them
On thank you page, send traffic to them, get extra month free when they sign up for X
Auto-favorites your targeted audience until they follow you back
4. Funnelfeed Craigslist Promo Hack – Funnelfeed used Craigslist to promote their service. But to get the signups they needed, they baited startups with a huge promo code they found for free office space. It’s perfect because it cost them nothing and it’s something their potential users actually want. Besides, the goodwill they’ll get from saving startups money is huge for their retention.
Our app didn’t have a high viral coefficient but we had content that was. Our infographics and popular articles became regular hits on Digg, Reddit, etc.”
Trainwreck Tuesday: Featuring disasters in personal finance, readers were encouraged to submit their own
What’s in your Wallet: interviews with people, e.g. what card do you use
Q&As: Q&A sessions with personal finance bloggers
Guest posts: personal finance bloggers wrote free posts to be published on the Mint blog for a backlink
Infographics
CPC
1.8 – 2.4 cents per word
Approx 500 views on my answer in Quora
242 views on Homepage (Organimi.com and not the landing page for the signup)48.5% conversion from Quora to page views.
And 50 conversions.That’s a 20% conversion from page view to signup.Cost: $0 and 30 minutes of searching and writing.
Each step of the Lean marketing funnel corresponds to a user state
Each step of the Lean marketing funnel corresponds to a user state
Person design was short and only little information
\
A drip campaign is when you send people prewritten emails at preselected intervals. A new member might get an email on day 1, day 3, day 7, day 14, and day 21. You can use a drip campaign to introduce them to your product, share testimonials, give them case studies or other inspirational reasons to use your product, and many other things. A drip campaign burns your product into people’s minds when they are most impressionable, right after they’ve signed up. Every email sent is a chance to bring them back into your product and retain them. Fools ignore drip campaigns.
Inbound marketing tools, marketing software
There are a variety of ways in which the countdown dynamic can be used. These include a timed limit in which to accomplish something or complete a task, or a timed block that prevents you from continuing. This dynamic creates a sense of urgency and/or scarcity of resource, and can be very effective in encouraging regular engagement.
When Mailbox first launched on the iPhone, users were placed in a queue, supposedly so that the developers could scale the service according to demand. While waiting for access, users where shown how many people were ahead of them, and behind them. This approach implied scarcity, but also doubled as a leaderboard and progress indicator. Even if there were 50,000 people ahead of you, you yourself were ahead of 100,000 other users.
A standard approach to the countdown dynamic is found in most games, includingCandy Crush Saga, where you are presented with a countdown to your next life. Where Candy Crush Saga differs is that you are also presented with the option to buy additional lives, or to ask friends via Facebook (social engagement that promotes discoverability).
Both sides incentivized
Each step of the Lean marketing funnel corresponds to a user state