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Growth hacking and Data analysis

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- what is difference between digital marketer and growth hacker?
- how can we use growth hacking to increasing revenue ?
- how can Data analysis can improve growth hacking process in your startup / company ?
- how can company / startup using growth hacking step by step ?
- is growth hacking hype or not ?
- is growth hacking depend on person or not ?
and the other answer about growth hacking ....

Published in: Marketing

Growth hacking and Data analysis

  1. 1. Growth Hacking & Data analysis By : Amirhossein Seghatoleslami 1
  2. 2. About me • Growth Consultant in Fadak Trains • Growth consultant in TravelStart.com • Travelstart is a pioneer of online travel • Achieve 25% market share of competitor in Iran in less than 100 days • Co-founder of "Rahin" B2B cloud platform • Point to point in less than 13 months • Co-founder of Foodchi Bot • Sold 7 month after launch to Chilivery (Netbarg) • Founder of Iran Gamification Association • Founder of “Roshdino” Organization 2
  3. 3. What is behind story ? •‫کافی‬ ‫وارد‬ ‫نفر‬ ‫یک‬‫شاپ‬‫کافی‬ ‫مسئول‬ ‫به‬ ‫شود‬ ‫می‬ ‫شاپ‬، ‫بدید‬ ‫من‬ ‫به‬ ‫آب‬ ‫لیوان‬ ‫یک‬ ‫که‬ ‫گوید‬ ‫می‬ ‫کافی‬ ‫مسئول‬‫شاپ‬‫تفنگشو‬‫و‬ ‫میاره‬ ‫در‬‫میزاره‬ ‫روی‬‫پیشونی‬‫رود‬ ‫می‬ ‫و‬ ‫کند‬ ‫می‬ ‫تشکر‬ ‫شخص‬ ، ‫طرف‬ ! 3
  4. 4. Unconventional methods …. 4
  5. 5. 5
  6. 6. Craigslist Hack 6
  7. 7. Growth by hack 7
  8. 8. Dropbox Growth 8
  9. 9. Why is Growth hacking ? 9
  10. 10. What is Growth hacking ? 10
  11. 11. Growth hackers VS Digital Marketers 11
  12. 12. User Acquisition This section 12
  13. 13. 13
  14. 14. Customer intent 14
  15. 15. User acquisition channel by type 15
  16. 16. User Acquisition by framework 16
  17. 17. Top line growth 17
  18. 18. 18
  19. 19. •Is it relay time to scale ? •Have we reached •Product/market fit ? •How can we answer these questions ? 19
  20. 20. How would you feel if you could no longer use my product ? 20
  21. 21. 21
  22. 22. What is the Core user value Of the very disappointed ? 22
  23. 23. You don’t need 10000000 of users . You need +10 that love it 23
  24. 24. Ask these questions … 24
  25. 25. Talk to your users 25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. Test that it works with 5-Second tests Usabilityhub.com Its free for your tester 33
  34. 34. Show core value in First User Experience = User Onboarding 34
  35. 35. Define steps of the ideal First User Experience 35
  36. 36. User Onboarding 36
  37. 37. User Onboarding 37
  38. 38. Sign up 38
  39. 39. Download the app 39
  40. 40. Welcome 40
  41. 41. Getting Started 41
  42. 42. Mobile app ? Check out Uxarchive.com 42
  43. 43. Best examples of user onboarding ever ? 43
  44. 44. Measure , Test, Iterate ! 44
  45. 45. Measure / Track Your website performance 45
  46. 46. hard data and soft data 46
  47. 47. 47
  48. 48. Your best friends 48
  49. 49. Pirate Metrics ! 49
  50. 50. UTM Trackers with google URL builder 50
  51. 51. Which acquisition channels are working for us ? 51
  52. 52. How are they working down the funnel ? 52
  53. 53. Keep track of your UTM rules 53
  54. 54. Why are we using these ? 54
  55. 55. What metrics Should we be measuring ? 55
  56. 56. Who is our customer ? What do they want to achieve with our product ? How does this translate into website event ? 56
  57. 57. Step 1 : Define key business Objective DigiKala = Sell Digital Stuff (not any more  ) Eghamat24 = Booking Hotels 57
  58. 58. Step 2 : Define KPIs Digikala = # of Digital Stuffs sold Eghamat24 1.# of room booked 2. # of hotel put up 58
  59. 59. Step 3 : Define the conversion funnel DigiKala Home page > Product page > Checkout > Sign up > pay Eghamat24 ???? 59
  60. 60. Step 4 : Define your Segmentation Criteria Traffic Source Location New VS. Returning Man VS. Woman Mobile VS. Webapp 60
  61. 61. Step 5 : Define your objectives = Sell 1000 stuff +20% monthly increase 61
  62. 62. Know where you are losing visitors (and money) 62
  63. 63. Know if users are retained 63
  64. 64. Why ? Is this happening ? 64
  65. 65. 65
  66. 66. What is behind story (2)? •‫مرده‬ ‫که‬ ‫شود‬ ‫می‬ ‫پیدا‬ ‫بیابان‬ ‫در‬ ‫لخت‬ ‫نفر‬ ‫یک‬ !‫افتاده‬ ‫کنارش‬ ‫سوخته‬ ‫نیمه‬ ‫کبریت‬ ‫یک‬ ‫و‬. 66
  67. 67. Why do problems occure ? = hypothesis on how to solve 67
  68. 68. Talk to your users again and again 68
  69. 69. Set up “exit surveys” with Hotjar 69
  70. 70. Usability testing with Hot jar 70
  71. 71. See a drop > jump to Soft data > Hypothesis 71
  72. 72. What to do with all these hypothesis ? 72
  73. 73. 73
  74. 74. A/B test your sign up forms ! • Optimizely.com • Google optiomize 74
  75. 75. A/B test your Value Proposition 75
  76. 76. A/B test Imagery and colors 76
  77. 77. A/B test testimonials 77
  78. 78. A/B test referral page 78
  79. 79. A/B test payment pages 79
  80. 80. OMG so much to test !! 80
  81. 81. 81
  82. 82. Identify your Most important pages Top landing page Top exit pages Highest traffic page Most expensive page 82
  83. 83. 83
  84. 84. Potential 1-10 Importance 1-10 Ease 1-10 = Sum 3-30 84
  85. 85. Even A/B testing ideas!!! 85
  86. 86. Growth hacker tools 86
  87. 87. Be careful • There is no point in scaling if you have not reached product/market fit (sean ellis recommends 40% of users should be “very disappointed to lose your product”) • Some growth hacks are not sustainable so only apply to very early stages • The term “Growth hacking” is used for everything and any thing nowadays • It doesn’t matter what you call it as long as it brings growth 87
  88. 88. End part 1 88
  89. 89. How can we use Heap Analytics ? 89
  90. 90. Any question ? 90
  91. 91. What is next Workshop ? Growth Hacking and Branding Me Dr Jabalameli 91
  92. 92. Follow us on Roshdino channels Search “Roshdino” in : - Instagram - Telegram 92

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