Disrupting Industries    Matt Mickiewicz      99designs
What is it?• “Disruptive innovation displaces existing  businesses, in a way that the market does not  expect - typically ...
Over 5 million nights      booked
99designs
Hiring a Designer -       Old Process•   Ask around for designer recommendations•   Spend hours reviewing portfolios•   Sp...
Hiring a Designer -    Crowsdourcing• You set the budget upfront• No portfolios to review• No contract negotiations• Guara...
Birth of 99designs•   The Unexpected: “Design Contests” Forum Becomes Popular on SitePoint•   Creates lots of headaches, s...
Disruption Creates     Backlash
99designs - The Stats• $39 million in payouts to designers• 158,000 design contests• New design uploaded every 5 seconds!•...
Create Disruption
• What services or processes are  fundamentally broken, overpriced, or  terribly frustrating?
• What types of assets have no liquidity, and  need a marketplace that connects buyers  and sellers?
• How can you create an offering that’s 10X  or 100X better than the alternatives?
• What services could be provided 90%  cheaper, and provided to a much wider  market?
FREE
The BestDisrupters Are  Outsiders
Questions?    matt@99designs.com     New startup:DeveloperAuction.com
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs
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GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs

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Matt started his first company, SitePoint, while still in high school, and has leveraged his early success into two additional companies, 99designs and Flippa. 99designs, has hosted more than 130,000 design contests and paid designers more than $30 million since its founding in 2008 and secured $35M in VC funding in 2011.

  • Matt - I thought this presentation was excellent and delivered really well when I saw it over the summer. Borrowing some of your thoughts for a presentation I'm going to give. Thanks.
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GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designs

  1. 1. Disrupting Industries Matt Mickiewicz 99designs
  2. 2. What is it?• “Disruptive innovation displaces existing businesses, in a way that the market does not expect - typically by designing for a different set of consumers and later by lowering prices in an existing market” - Wikipedia
  3. 3. Over 5 million nights booked
  4. 4. 99designs
  5. 5. Hiring a Designer - Old Process• Ask around for designer recommendations• Spend hours reviewing portfolios• Spend days trying to get a reply to your email• Negotiate price & contract terms (rinse & repeat above steps if too expensive)• Be told the designer is going away on holiday during the middle of your project and there will be a delay• Possibly end up with designs you don’t like, get charged $75/hour for further revisions or be stuck paying an invoice for work that you’re only so-so happy with
  6. 6. Hiring a Designer - Crowsdourcing• You set the budget upfront• No portfolios to review• No contract negotiations• Guaranteed results in 7 days• Get dozens of designers / hundreds of original designs to choose from• Don’t like any of them? Refund!
  7. 7. Birth of 99designs• The Unexpected: “Design Contests” Forum Becomes Popular on SitePoint• Creates lots of headaches, so we start charging $10 via PayPal to start a Forum Thread• Starts making 4-figures/month, we invest 6-weeks with 1 designer & 1 developer building an MVP and giving it more visibility• Mainstream SMBs start using us, despite no marketing, little documentation, and bad UX• We decide to create a spin-off in 2007, launch Feb 2008
  8. 8. Disruption Creates Backlash
  9. 9. 99designs - The Stats• $39 million in payouts to designers• 158,000 design contests• New design uploaded every 5 seconds!• Dozens of designer meetups worldwide
  10. 10. Create Disruption
  11. 11. • What services or processes are fundamentally broken, overpriced, or terribly frustrating?
  12. 12. • What types of assets have no liquidity, and need a marketplace that connects buyers and sellers?
  13. 13. • How can you create an offering that’s 10X or 100X better than the alternatives?
  14. 14. • What services could be provided 90% cheaper, and provided to a much wider market?
  15. 15. FREE
  16. 16. The BestDisrupters Are Outsiders
  17. 17. Questions? matt@99designs.com New startup:DeveloperAuction.com

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