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Yahoo: Social Media and SEO

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Gravity Summit
Gravity Summit

Yahoo Tony Adam from Yahoo shares how Yahoo uses social media to drive traffic as well as best practices. Presented at Gravity Summit UCLA

Technology
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Social Media & SEO Get Traffic Now!! Tony Adam February 25, 2009 YAHOO! CONFIDENTIAL
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Social Media Marketing is not. ,[object Object]
Let’s get some things straight about SEO!
Don’t put all your eggs in one basket, Diversify! ,[object Object],[object Object],[object Object]
Social Media isn’t ONLY about Traffic! Visibility
What does the Visibility Translate into? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resourceful Content
Newsworthy Content
Controversial Content
Humorous Content
Odd & Outrageous Content
It’s all about the Sales Pitch! ,[object Object],[object Object]
Which Social Media Site do I target for my audience
So what site should I target?! ,[object Object]
Buttons, Widgets, Upvotes, Ahhh!!
What are some good resources and tools? ,[object Object],[object Object],[object Object],[object Object]
Case Study: Think you don’t need Social Media?!
Who is ready for some SEO Hotness?!
Where does SEO start? It’s all in the Research! ,[object Object],[object Object],[object Object],[object Object]
Applying the research to your Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Title Tags, Meta Tags, Headings, ALT Tags
You’ve heard it before, Content Is King! ,[object Object]
Consistently Fresh User Generated Content
What kind of content? ,[object Object]
URL Structures are extremely important. ,[object Object]
Example URL Structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Duplicate Content is Bad! ,[object Object]
Links can make you a King! ,[object Object]
Internal Linking
It’s a Popularity Contest people!! ,[object Object]
Down the stretch we come! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources: ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Yahoo: Social Media and SEO