Analysis of 10 years of client testimonials revealed 5 consistent themes in Movement's approach to strategic and creative development research.

1. 1
The things people say…
10 years of client feedback

2. 2
10 years of client feedback
®
10 years of movement
What do they think?

3. 3
Here’s Wordle’s take on 10 years of client
testimonials…

4. 4

5. 5
But Wordle is just words.
Analyse 10 years of client testimonials more closely,
and what do we find?

6. 6
5 clear themes…

7. 7
Challenging
movement is:
Clear
Practical
Authoritative
Sensitive to
creativity
®

8. 8
Challenging
movement interrogates client briefs to identify the
genuine and achievable objectives
®
movement communicates hard truths at debriefs
®

9. 9
If you're brave enough to want to
hear the truth I'd recommend them.
Challenging
… unafraid of revealing simple (even
painful) truths – refreshingly, there are
no elephants left in the debrief room.
… a unique ability to cut through
and tell what needs to be said.
Graham will freely challenge us to make sure
we get the maximum from the research.
… sharp intellect and refreshing honesty.
You’ve given us serious food for thought
and kick-started a debate that needed
to happen sooner rather than later!
When you commission movement, you don’t
get what you ask for, you get what you need.
… challenged us and highlighted the scope
for great improvements in a campaign that
is already commercially successful.
You make great challenges
to our thinking and that really
sets you apart.
I wanted to thank you again for your
honesty (as always greatly appreciated!).
movement don't give you the ‘easy’
answer but they do challenge you and
help you make the tough choices you
need to make coming out of research.

10. 10
Sensitive to
creativity
movement separates strategy from idea from
execution
®
movement understands the role of creativity in
delivering powerful communications
®
movement gains the trust of agencies and
creative teams
®

11. 11
… insight combined with creative latitude. Most
researchers parrot and you analyse. I can't tell
you what a difference that makes.
… moderate, analyse and debrief
research with the experience of
someone who's actually briefed a
creative team and made an ad.
… excellent debrief… intelligent, strategic,
directional and sensitive to both the
comms objectives and creative expression.
… sensitivity in separating
creative idea from execution.
Not everyone does.
… explored our work sensitively
and with a real awareness of how
consumers relate to advertising in
the real world, to help us all
understand what’s working and
where there are issues.
… help in creative development has been
invaluable… a real appreciation for the
creative vision and specific role of
communications. That's always important, but
even more so with creative work designed to
take consumers out of their comfort zone.
… only a handful of agencies really
understand how advertising works… well-
considered intelligent and useful findings
which cultivate ideas rather than strip
them down and take them apart.
… consistently proven ability to sift the idea from
the execution means client/agency groups can
move advertising projects forward with
confidence and a shared understanding.
I have never come across a
research agency with a better
understanding of creative work.
Sensitive to
creativity

12. 12
Clear
movement brings clarity to apparently
complex issues
®
movement provides clear development
guidance
®

13. 13
Thanks so much for the recent work you’ve
done helping us untangle our seemingly
intractable communications problem.
Clear
You did a great job on reporting and explaining
the conflicting views, without this getting in the
way of exploring how the core strategic
communication and creative idea worked.
… concise, precise and straight
at the heart of the matter.
… brilliant insights that were
clear and actionable.
I thought your presentation this
morning was excellent: really clear
and concise (so refreshing!)
Graham’s analysis and feedback has
always been extremely clear… delivered
a clear future direction for the brand.
The team was very impressed with
your clarity of analysis and insights.
… it has brought the project to
life for us. It has reinvigorated us.
I was pleased that we were able to get
some clear results in the end that will
definitely shape our strategy this year.

14. 14
Practical
movement is always constructive
®
movement provides highly actionable
recommendations
®

15. 15
Graham uses what he hears to
make intelligent and insightful
strategic leaps, making his
debriefs both valuable and
actionable.
Practical
… relentlessly constructive and
positive in finding ways forward.
It is the way Graham takes recommendations
and brings them to life, with thoughts and
provocations on how to position the
communication in the real world, that makes
him stand out from other researchers.
High quality moderation and analytical skills
underpin… compelling and actionable debriefs.
… objectivity and measured analysis
that is always action oriented.
We managed to get what we needed from
this piece of work and this is largely due to
your guidance through the project.
... gave us some fundamental
principles on which to develop
our campaign into the future.
… identified areas both of strength and
weakness in our creative approach,
which allowed us to develop an
outstandingly successful campaign.
Graham can be relied upon to bring
back the true consumer insight, and
land it within the business with great
clarity and actionability.
… clear and commercially
constructive feedback across
all areas of the project.

16. 16
Authoritative
movement commands respect at the most
senior client level
®
movement manages ‘difficult’ audiences
®

17. 17
Authoritative
I appreciated your calm and firm
approach as when dealing with such
a large group of stakeholders.
I have complete confidence that
Graham will uncover the realities of
what is required to succeed and
confidence that he can
communicate this effectively to all
levels of management.
It was refreshing that the
business was engaged and
challenged throughout.
The whole team highly
valued Graham’s approach
and manner.
Graham is a true professional…
gravitas with agency and clients.
I was impressed by your ability to communicate your
research findings to a group of 60 Financial industry
professionals. Yours was certainly the presentation that
attracted most interest during this event, and this was
largely because of the way you delivered it.
We were so impressed with your interpretation, in-
depth knowledge of the brand, your strategic insight
plus ability to bring in all of your learnings from the
previous round of qual, whilst handling all of the
questions being thrown at you very professionally.
You did a really great job,
bought into by all involved and
guiding us through many issues.

18. 18
5 themes
10 years
1 communications development partner

19. 19
Graham Booth
+44 (0)7798 525013
Graham Booth LinkedIn profile
movement blog
Twitter: @gthebash
Email: grahamb@movementresearch.co.uk