After studying George Ezra's music videos, the document discusses how they emulated some of his filming techniques. They used close-up, centered shots of their character to engage audiences and allow them to relate, as Ezra's videos did. They also experimented with angled close-up shots to make their character seem more powerful, as Ezra's videos sometimes did. Additionally, they included urban environments, as one of Ezra's videos did, to match their target audience's interests.

2. Afterwatchingmanyof George Ezra’s musicvideos,itwasclearto see that manyof the
shotsusedwere centre shots,orfocusingonEzra himself.Takingthisintoconsideration,we were
inspiredtoemulate thisidea.Fromthe photosabove,youcansee George Ezra’s videos,matched
withour own.I believe the effectthishas,istoengage the audience withbecomingemotionally
attachedto the maincharacter and to empathise withhow theyare feeling.Inadditiontothat,it
alowsour targetaudience torelate toour character ina waythat may notbe as effective if we used
anothershot,for exmaple an establishingshot.
I have alsonoticedthatfrom George Ezra’svideos,the close upshotsof himare not always
straighton,but insteadangledinsucha waythat makesEzra seemmore powerful.Forexample,
lookingatthe top setof pictureshere,the angle of the cameraisslightlytiltedwhichgive italower
angledperspective,thismakesEzralookmore incontrol and comfortable withwhathe isdoing.
Althoughourvideowasn’ttoportrayour character as being‘powerful’,we didlike the ideaof using
differentcameraangles,butstill havingaclose uponour character. The way inwhichwe adaptedto
this,wasby anglingthe cameraslightlyoff centre of ourcharacter,as shownonphotos6,11 and 12.
In George Ezra’svideo‘Blame ItOn Me’,we likedthe ideaof havinganurban environment.
We were inspiredbythisideaandthoughtitwouldmatchourtarget audience’sideasetting.
Therefore we didso,shownonphotos4,10,11 and 12, whichshow the reaccuringtheme of an
urban environment.