The document discusses the Tinder Foundation's goal of achieving 100% digital inclusion in the UK by 2020. It proposes that achieving this would require an investment of £875 million split equally among the government, private sector, and voluntary sectors. This would help provide 6.2 million people who currently lack basic digital skills by 2020 with training and access, reducing inequality and social exclusion while saving the government £1.7 billion per year through increased online services usage. The Tinder Foundation has already helped 1.3 million people gain basic digital skills and believes that working locally with partners can ensure "leaving nobody behind" in the transition to a fully digital nation.
6. £1.7bn a year
Savings to Government through
people moving services online
7. “A Leading Digital Nation by 2020:
Calculating the cost of delivery
online skills for all”
With Economist Catherine McDonald
www.tinderfoundation.org/Nation2020
8. What does a digital nation look like?
.. with basic
online skills ..
.. regularly
using internet
themselves ..
100% of all
adults ..
We won’t rule
anyone out
Iceland,
Norway, others
at 99% & 98%
More than ‘ever
used’
Use Go On’s
definition of
basic online
skills
Not enough to
have learnt but
not use online
skills
No proxy use –
proxies are not
dependable in
the long-term
.. by 2020
2020 timescale
would give UK
PLC
competitive
advantage
2020 is
significantly
earlier than
current trends
8
9. Weighted cost per person
• Weighted depending on: Use (Never/No Skills); Social Group (AB,
C1, C2, DE); Disability; Working/Not Working
• £47 lowest cost, £319 highest cost
Never AB C1 C2 DE
Limiting
disability
Disabled
DDA
Not
disabled
Limiting
disability
Disabled
DDA
Not
disabled
Limiting
disability
Disabled
DDA
Not
disabled
Limiting
disability
Disabled
DDA
Not
disabled
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mp'd
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Factor 0.30 0.21 0.42 0.29 0.60 0.42 0.30 0.21 0.42 0.29 0.60 0.42 0.24 0.17 0.34 0.24 0.48 0.34 0.21 0.15 0.29 0.21 0.42 0.29
Cost per person £156 £223 £112 £159 £78 £112 £156 £223 £112 £159 £78 £112 £195 £279 £140 £199 £98 £140 £223 £319 £159 £228 £112 £159
Ever - lapsed AB C1 C2 DE
Limiting
disability
Disabled
DDA
Not
disabled
Limiting
disability
Disabled
DDA
Not
disabled
Limiting
disability
Disabled
DDA
Not
disabled
Limiting
disability
Disabled
DDA
Not
disabled
Factor 0.45 0.32 0.63 0.44 0.90 0.63 0.45 0.32 0.63 0.44 0.90 0.63 0.36 0.25 0.50 0.35 0.72 0.50 0.32 0.22 0.44 0.31 0.63 0.44
Cost per person £104 £149 £74 £106 £52 £74 £104 £149 £74 £106 £52 £74 £130 £186 £93 £133 £65 £93 £149 £213 £106 £152 £74 £106
Ever - regular
no skills AB C1 C2 DE
Limiting
disability
Disabled
DDA
Not
disabled
Limiting
disability
Disabled
DDA
Not
disabled
Limiting
disability
Disabled
DDA
Not
disabled
Limiting
disability
Disabled
DDA
Not
disabled
Factor 0.50 0.35 0.70 0.49 1.00 0.70 0.50 0.35 0.70 0.49 1.00 0.70 0.40 0.28 0.56 0.39 0.80 0.56 0.35 0.25 0.49 0.34 0.70 0.49
Cost per person £94 £134 £67 £96 £47 £67 £94 £134 £67 £96 £47 £67 £117 £167 £84 £120 £59 £84 £134 £191 £96 £137 £67 £96
9
highest cost
lo w e s t c o s t lowest cost
10. With current efforts there will still be 6.2m people in
2020 without basic online skills
The total investment for 100% of UK adults with
Basic Online Skills to regularly
use the internet for themselves by 2020
is £875 million
Investment could be split equally between
Government; the private sector, and the voluntary
and community sector:
approx £50m a year for 5 years
for each sector
Need to get OxIs data to get numbers for each group – percentages are of that group/cohort – not of the 11m
Assume 11m who say don’t use internet = don’t have basic online skills
Of 11m non-users (BBC Ipsos)
71% C2, D, E
51% 65+s
50% no formal qualifications
Nearly half (9%pt / 21%pt) use a proxy
7m are C2, D,E (BBC Ipsos)
5m are of working age
OxIs – Section VIII. A – Rationales for non-use: 98% of employed non-users and 96% of retired non-users say ‘just not interested’. Other large reasons: computer not available, don’t know how to use it, not for people of my age (retired), 11 m people aren’t online, and they are disproportionately [check what mean by ‘online’]
older (25% of 55-64 year olds and 61% of 65+ year olds) a
in low skilled jobs (agriculture, caring, elementary trades etc) or unemployeda
on low incomes (42% of people on <£12.5k a year aren’t online – though the proportion has significantly dropped since 2011) a - though numbers online have increased recently
have low/no qualifications (60% of people without qualifications are online) a and may have issues with literacy or English as another language
are retired (55% of retired people aren’t online) a
are disabled (49% of disabled people aren’t online) a - though numbers online have increased recently
Of the 11m people who aren’t online:
9 m people aren’t interested in getting onlinea
fear they’ll break technology or that technology fails when you need it
don’t think technology makes things better, or find it frustrating to use
worry about immoral material
are worried about trying new things online – esp older people and women
(1/3 of non-users are don’t see the need to use the internet. ¼ of non-users aren’t interested in it; ¼ of non-users are uncomfortable with technologyb)
Assumption – there will have to be a significant motivational reasons for these 9m people to think about going online – like what?
Which groups would be easiest to motivate and how?
Once motivated, what would it take to get these online?
2m people aren’t online but are interested in getting online
Question – what do we know about these 2m?
Question – what would it take to get these 2m online? Why aren’t they already online?
Assumption – barriers include: basic skills, literacy, cost of device/broadband, not know how to learn about getting online
Of the 11m people who aren’t online:
7 m people have never been online – some of which use proxies. Assumption – these 7 m are harder – how much harder? – to get online than the £4m who have previously been online
Question – do we deprioritise people who use proxies?
Question – do we know whether the 7m are exclusively part of the 9m who aren’t interested?
Assumption – these 11m are harder to get online – how much harder? – than the previous 11m (Come onto in later session)
4m are ex-users – and are more likely to plan to get online that other non-usersa
Question – what do we know about ex-users, and what would get them online?
Question – do we prioritise the 4m over the 7m?
Large majority are able to use a ‘proxy’ should they want to use the internet. (90% of ex-users and 70% of non-users say they could use a proxy. But 3% of ex-users and 21% of non-users have no proxya NB BBC Ipsos Mori suggests lower use ( I calculated only around 43% of non-users use a proxy))
Of the 7m who have never been online:
Almost all (6m) are over 55 and 3.2m are over 75
Assumption – we don’t proactively target the over 75s – likely to have other barriers and lower interest in internet
Over half are disabled (self-assessed to be disabled per the Disability Discrimination Act)
Assumption – a significant proportion of these will be over 75
Details of the 6.2m people left behind in 2020 if we don’t move faster.
AB, C1, C2, DE = Demographic classifications in the UK refer to the social grade definitions, which are used to describe, measure and classify people of different social grade and income and earnings levels, for market research, social commentary, lifestyle statistics, and statistical research and analysis.
DDA = Disability Discrimination Act, used to classify people who are formally registered as disabled