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www.wearefuturegov.com 
HELLO MY NAME 
IS DOMINIC 
CAMPBELL
The personal! 
• Me, my world view and my story!
FUTUREGOV
OUR CLIENTS
WE BELIEVE IN
“ We Gov ”! 
! 
We believe in the power of people!
shift from 
public institutions 
to focusing on 
public value
shift from thinking about 
command and 
control 
to focusing on creating 
relationships
HACKING THE OLD AND 
BRINGING IN THE NEW
COMMUNITY PARTICIPATION IN INNOVATION
WHY 
DESIGN?
DESIGNING FOR A FUTURE 
THAT DOESN’T YET EXIST
DESIGN IS THE KEY TO TRANSFORMATION 
TRANSFORMATIONAL 
( Financial vulnerability ) 
TRANSACTIONAL 
­œÕȘ}Li˜iwÌÃiÀÛˆVi® 
TWEAKS  
IMPROVEMENTS 
( Application forms )
DISCOVER 
DON’T MOVE TO SOLUTIONS UNTIL YOU REALLY 
UNDERSTAND THE PROBLEM
UNDERSTANDING WHERE THINGS ARE GOING WRONG
UNPACKING INSIGHTS TO 
DEFINE A BRIEF
DESIGN DREAM, IMAGINE, DO DIFFERENT
HOW CAN THIS…
INFORM THIS
PROT 
THINK BIG, 
START 
SMALL 
OTYPEMAKE A 
DECISION 
(JFDI)
TESTING - FAST, 
CHEAPLY AND 
OPEN-MINDEDLY
BRINGING A SILICON VALLEY 
STATE OF MIND TO SOCIAL CARE 
Dominic Campbell 
@FutureGov
WHY CAN’T WE 
HAVE BOTH?
UBERTAXI 
Iconic, Knowledgeable  versatile 
UBERX 
Everyday cars for everyday use
PRINCIPLES OF UBER 
rate  review cashless  convenient transparent 
disruptive
LANTERN: PERSONALISED NEEDS BASED SUPPORT
SCOUT: USER CURATED CONTENT
BUT WHAT ABOUT THE UBERX OF SOCIAL CARE? 
Better, faster, cheaper
CASSEROLE: COLLABORATIVE PUBLIC SERVICES
Idea developed in 
partnership with 
Surrey Council 
6 month pilot in 
Reigate  Banstead 
(funded by TSB  
Design Council) 
Timeline 
6 month proof 
of concept in 
Tower Hamlets 
(Funded by Nesta 
and TH council) 
1 year proof of 
concept and 
implementation 
in Barnet 
(Funded by 
Barnet Group)
COMMUNITY ENGAGEMENT AND 
CUSTOMER SERVICE
HOW IT WORKS
COOK SIGN-UPS BY COUNCIL AREA
NEVER, EVER 
GIVE UP

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Digital Evolution 2014: Dominic Campbell