This is my second practice for A Crash Course on Creativity, b

1. Practice 2
Are you paying attention?
Gonzalo Calvo Román

2. Number 1: DIY store
INSIGHTS
The door was opened and the structure of the store is well
planned, because its pattern is rectangular. The sign
lettering is clear and concise, but it isn't iluminated.
The showcases at the hall
corridor are full but the
products were packaged, so
the clients don’t know what
they are selling exactly.

3. The shop's placement is a little bit
disorganized and it doesn't have
posters section.
There wasn't an interior design and
everyone can see the stock through the
shop counter.
The salesman was a bit unfriendly.
HIDDEN OPPORTUNITIES
1) One important thing for selling a product is to show the
own product: it will be easy for customer's choice.The final product
is more attractive than the package.
2) If they could offered an electrician service, I think it
would complete the shop services.
3) A better organization facilitates the location of the
products.

4. Number 2: Decoration/Repair store
INSIGHTS
In this case the principal sign
lettering is a little chaotic and
unsightly, even more if it is for a
decoration store. It isn’t in the
same design line of the rest of
letterings. Also, the other signs
contain so much information: it
really overwhelms.
The repair
information is small
and has the same
problem.

5. Shop’s indoor is more carefully, it looks
good. However, there was only one
customer table and they have two
different business lines.
HIDDEN OPPORTUNITIES
1) To have two shop counters, one for each
business lines –repair and furniture- would lighten
possible clients qeues and the work would be more
fluent.
2) A line design coherent is important for clients’
receptivity.
3) The information should be complete an
concise: letterings cannot be paragraphs, so people
will be knowing what they’re selling inmediately.

6. Number 3: Grocery store
INSIGHTS
At this place, they have a little
and unlightered sign lettering with
reading problems because of its
situation. An air conditioning
cover part of the grocery store’s
name. There are also dealsigns
outside, what is good, but they
are handwrittened.
Inside each product has got its respectives sign and price.

7. There are free The
samples at arrangement is
the entrance. in two aisles
S (easy access
It facilitates DEN UNITIE ed and visitation)
HID RT ov
customer’s
OP PO -I mpr uation and because as
sit y the cash
choice and
tion ibility b
extols the rm a s v i s y register is at
info ase so the ed. the entrance is
treatment of e
incr mers, inform more
to e
staff to clients cus e mor convenient for
b customers. The
too, which is will stock is at the
also nearby
backside.
and very nice.

8. Number 4: Chocolate shop
INSIGHTS
This one has got a good sign and interior
design. There is a bar and a few tables for
lunch and taste products. Also, music
increases experience’s satisfaction.
Another products which are on sale
are cups and wines.

9. The labeling of prices when it is, almost
passes unnoticed. You can see the
development of products, improving
customer confidence. Good treatment.
HIDDEN OPPORTUNITIES
1) When the sun comes
down a lettering with light makes
it attractive.
2) It would be more
comfortable for clients if the store
had a price list of products.

10. Number 5: Herbalist shop
INSIGHTS
Disorganized and
unintuitive, there’s no
clear management.
Because it is situated inside the
building of a market, it can be
seen from the inside of this one –
although there’s no direct access
(is out). However that is good
because the target audience
matches the public who come to
the market.

11. The signs are illuminated, although it doesn’t keep the
same line.
HIDDEN OPPORTUNITIES
1) Having a line graph always easy to
identify the store by customers.
2) To take advantage of the counter
market as a form of direct selling –like
another form of customer service-, also
because the shop is too little.

12. Number 6: Clothing store
The deals are
at the
showcase
INSIGHTS with flashy
The shop has got labels.
a simple and clear
design of the sign,
but it isn’t
illuminated, what
Because it is a small shop it is
it makes it very
heavily overloaded and it hasn’t got
dificult to read at
stock. The placement is well
night. Another
distributed and uses little space they
illuminated sign
putted mannequins on top of the
conceals it.
shelves. There was a little fitting
room at a corner.

13. HIDDEN OPPORTUNITIES
1) They should think of a better location for the sign
lettering and they should illuminate it.
2) They should solve the overload and storage
problems.