Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Localgiving Wales project overview - 15th November 2017


Published on

Presentation delivered by Lauren Swain, Localgiving at Pembrokeshire Funding Fair 2017 explaining support available from Localgiving and promoting online fundraising

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Localgiving Wales project overview - 15th November 2017

  1. 1. A free year of help with online fundraising for charitable groups in Wales - plus lots of match funding
  2. 2. The internet is used daily or almost daily by 82% of adults £2.4 billion is now being donated online and by mobile annually in the UK* (1/4 of all donations) The average online donation is double that of an offline donation
  3. 3. In July 2016 we launched our Wales Development Programme – 250 spaces As part of this offer, you get 1 free year of membership (usually costs £96 incl. VAT) 220+ Wales groups signed up Wales programme members receive: 1. Ability to process one-off and monthly donations with Gift Aid – unrestricted 2. Fundraising and Appeal pages 3. £200 match funding incentive 4. Access to Match Fund Campaigns 5. Fundraising training and resources 6. One-to-one support from Lauren (Cardiff) and Emma (Rhyl) Criteria – groups must: be charitable; benefit Wales; and have a bank account.
  4. 4. A Localgiving online donation page
  5. 5. ● If you’ve got a particular part pf your work to go into more detail about then you can do this on a project page ● If you think that certain people would only want to hear about a certain project rather than your work as a whole you can send them directly to this page as it has a unique URL ● Gift aid and matchfunding can be applied to this page too, as with all of a group’s pages ● These pages are ongoing and have no deadline on when the page expires. Project Pages
  6. 6. ● If you’ve got something specific to fundraise for then an appeal can work really well ● You can easily benefit from Gift Aid on online donations to appeals ● 90 days limit ● A lot of groups save their £200 match funding for their first appeal ● Appeals require effort to make them work but can reach a wider audience than your typical supporters! Appeal Pages
  7. 7. • These are perfect if you have supporters who want to fundraise for you and are free to set up • On Localgiving each fundraiser brought an average of 16 new online donors to their charity and raised £520 per charity • Unlimited number of pages • Fundraisers are great ambassadors for your group • All the donations raised through fundraising pages can be tracked Fundraiser Pages
  8. 8. What does it look like when a group logs into their account?
  9. 9. Example of one of our annual match fund campaigns Local Hero – runs for all of April • Each active fundraising page on Localgiving will be eligible to take part. • Fundraisers will be ranked according to the number of unique donors who sponsor their page within the campaign start and end dates. • The top 20 fundraisers at 23:59:59 on Sunday the 30th of April 2017 will be declared the winners and the groups they are raising money for will received prizes ranging from £1000-£100.
  10. 10. Local Hero – 2 Wales programme winners in 2017
  11. 11. Example of one of our annual match fund campaigns • New for 2017 • Donations up to the value of £25 will be doubled in 10am-23.59pm • Up to £250 match funding available per group
  12. 12. Example of one of our annual match fund campaigns Grow Your Tenner 17th Oct 2017, for 1 month or until used up: • New direct debits will be doubled in months 7-12 of their first year • Donations matched up to £10 2016 GYT outcomes: Total raised: £1,091,781 One-time donors: 16,204 Direct Debits: 4,276
  13. 13. Fundraising Toolkit – extra resources when match funds are running
  14. 14. Donation process We do take a 5% fee on donations (the same as Justgiving) and Payment processing fees (1% + 10p for UK Debit Cards). But this just goes a small way towards the great benefits you get and we still fundraise a lot ourselves to fund the rest. This is what that looks like: Plus ALL groups get gift aid – so those who aren’t registered charities get 25% extra on every donation that they could not get anywhere else
  15. 15. Paul Popham Fund, Renal Support Wales
  16. 16. The Bridge Mentoring Plus Scheme ● Never asked for donations before ● Raised over £1,100 from 50 new donations through GYT ● All staff got behind the effort ● Fundraised through existing events ● Much easier to make that ‘ask’ with a match fund incentive
  17. 17. Friends of the City of Swansea Botanical Complex ● Entirely led by volunteers aged 70+ ● Their first ever appeal - over 90 days raised £4,384.50 ● Included £382.50 gift aid, £200 Wales match funding and £510 GYT match funding ● Reached donors they didn’t know existed and raised a lot offline too ● Traditional methods worked well
  18. 18. Find examples of similar groups experiencing success with Localgiving
  19. 19. 1. Sign-up and claim your free membership at 2. Login and explore the fundraising toolkit – e.g. tips for adding a donation button 3. Regularly promote your donation page to your network – we can build this too 4. Consider what how to use your £200 match funding – an appeal? 5. Make the most of free support - Book onto local training sessions 6. Check your Localgiving account regularly for donations and thank your donors! Localgiving checklist & actions to take away Promo code for free year: WALES250
  20. 20. Questions? It is a risk-free opportunity and there has never been a better time for groups in Wales to start online fundraising! Sign-up and use promo code WALES250 to claim your free membership at: Lauren Swain (South Wales) 07808889672 @LaurenS_SWales General Localgiving helpline 0300 111 2340 @Localgiving