Grow Online Giving

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Grow Online Giving

  1. 1. HOW TO GROW ONLINE GIVING FORYOUR CHARITY*For charities that are not yet Alvarum customers
  2. 2. SUMMARY1. About Alvarum2. Growing online giving3. Alvarum solution4. Focus on Heroes Race5. Alvarum conditions6. Advanced products
  3. 3. ABOUT ALVARUM• Started in 2008• 300 charity partners in France, the Netherlands, Belgium and Germany• Received in 2008 and 2010 the Innovation Price by the French Association for Fundraising 3
  4. 4. ALVARUM SOLVES THE FUNDRAISING PROBLEM FOR CHARITIES• €20K average amount raised per charity on first year• No entry cost• No need for big staff, open to all charities 4
  5. 5. SUMMARY1. About Alvarum2. Growing online giving3. Alvarum solution4. Focus on Heroes Race5. Alvarum conditions6. Advanced products
  6. 6. RAISE FUNDS ONLINE THROUGH YOUR COMMUNITY• You get your fundraising portal• Alvarum coaches you and tells you how to engage your supporters• Your supporters start creating online fundraising pages for your organization 6
  7. 7. KEY FIGURES• Average time to create a fundraising page. 3 min.• Average response rate of donation requests: 25%• Average fundraising amount per person €500 7
  8. 8. EXAMPLE 1: FUNDRAISERS• Marianne, 55 years old, not sporty• Participates in the Heroes Race to support her favorite charity• Raised € 950 8
  9. 9. EXAMPLE 1: FIRST YEAR ON HEROES RACE• Charity participates in the Heroes Race for the first time• Recruited 35 people like Marianne• Fundraisers attracted 800 donors• Raised together € 22.000 for the charity 9
  10. 10. EXAMPLE 2: DEFI MÉKONG CHALLENGE• One project to build a school in Laos• 20K Paris Race• Fundraising goal per person €100• 260 participants and €41 000 collected 10
  11. 11. EXAMPLE 3: PERSONAL EVENT FUNDRAISING• Blandine et Virginie want to celebrate their 50th birthday together,• Ask for donations for cancer research instead of a gift• Raised € 10.735 with 63 donors 11
  12. 12. SUMMARY1. About Alvarum2. Growing online giving3. Alvarum solution4. Focus on Heroes Race5. Alvarum conditions6. Advanced products
  13. 13. ALVARUM OFFER FOR CHARITIES• Alvarum Fundraising Platform• Alvarum Coaching• Alvarum Challenges, such as the Heroes Race 13
  14. 14. STEP 1: YOU REGISTER AND GET YOUR FUNDRAISING PORTAL• Send registration form and required documentation per email to Alvarum• Receive reception confirmation• Your fundraising portal is available the next Wednesday 14
  15. 15. STEP 2: YOU GET ALVARUM COACHING• Coaching by email providing reminders and advice• Free content in the knowledge center: weekly case studies, interviews and tips• Best practices sharing (Alvarum events, online groups etc.) 15
  16. 16. STEP 3: YOU ENGAGE YOUR COMMUNITY• Dedicate a permanent section on your website to challenges• Participate in two Alvarum challenges per year, including Heroes Race• Communicate regularly by having permanent sections in all your media (newsletters etc.) 16
  17. 17. STEP 4: FUNDRAISERS RECRUIT DONORS• Supporter creates fundraising page and receive Alvarum coaching• Asks friends and family for donations through personalized emails and social networks• Donations are made directly on the page and donors leave a comment 17
  18. 18. STEP 5: YOU COLLECT MONEY AND DATA• Donations are made online and transaction receipt is send to each donor• Collected amount is transferred directly to your charity the following month• You can download fundraiser and donor data from the backoffice 18
  19. 19. SUMMARY1. About Alvarum2. Growing online giving3. Alvarum solution4. Focus on Heroes Race5. Alvarum conditions6. Advanced products
  20. 20. HEROES RACE• First international fundraising challenge series (Paris, Amsterdam, Brussels, Berlin)• Promoted in different new channels, newspapers and hundreds of online pages• Appeal to a new target group and recruit new donors 20
  21. 21. HEROES RACE• 120 charities involved• 2000 fundraisers• 25.000 online donors• >€1M raised online 21
  22. 22. SUMMARY1. About Alvarum2. Growing online giving3. Alvarum solution4. Focus on Heroes Race5. Alvarum conditions6. Advanced products
  23. 23. ALVARUM CONDITIONS• Alvarum Platform: €240 /year (free try for new charities) + 5% fee over transactions• Alvarum Coaching: free• Fundraising Challenges: per participant fee 23
  24. 24. SUMMARY1. About Alvarum2. Growing online giving3. Alvarum solution4. Focus on Heroes Race5. Alvarum conditions6. Advanced products
  25. 25. ADVANCED PRODUCTS• Fundraising tools: turnkey white label event website with custom domain name• Concept consulting: launching own fundraising events with Alvarum coaching• Promotion kit, recruitment plan, community fundraising development 25

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