Users and Algorithms: Incorporating User Centered Design and Advanced Algorithms into Agile Engineering - Atlassian Starter Day 2010
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Users and Algorithms: Incorporating User Centered Design and Advanced Algorithms into Agile Engineering Nathan Stoll, Co-Founder of Aardvark
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Users and Algorithms: Incorporating User Centered Design and Advanced Algorithms into Agile Engineering - Atlassian Starter Day 2010
- 2. Our Product
- 3. Web search is great for objective questions, but subjective questions generate majority of revenues Queries Search quality X00B/yr RPMs Examples • What is Einstein’s birthday? 45% Great Low Objective • How much is the cheapest iPhone? • What’s a decent housekeeping service in 30% SF? How much should it cost for a small Research two bedroom place? • What’s a good book to read about 25% Ok High Romantic Poets? Opinion
- 5. Improving a familiar experience Friends already answer subjective questions, but... • Unreliability of a small number of friends available to you in the moment • Hard to keep up with what your extended network knows about • Social cost of asking for a favor Why Social Search? • Users want personalized responses to questions • Most content is still locked in peoples' heads • Each individual’s network is growing exponentially • Social intimacy makes information actionable • Questions about how to spend your time and money are subjective
- 6. Our Principles and Process
- 7. Minimize risk by maximizing trials Conception: • Picked a problem area • Prototyped in serial • Abandoned many attempts along the way Implementation: • User-centered agile engineering • Wizard-of-oz research leading algorithmic automation • Recruited a core team, contracted to fill gaps • Focused on continuous acceleration
- 10. Wizard-of-oz research leading algorithmic automation
- 11. Team and process learnings Experiment with process as much as with product • Assume you are wrong • Make continuous improvement the goal • Hire and indoctrinate to support process Exploit collective wisdom • Task people to collect and disseminate learnings • Set aside regular time for discussion • Make transparency the default
- 12. Additional Aardvark reading/viewing • White paper on Aardvark Social Search - ( http://vark.com/aardvarkfinalwww2010.pdf) • How we do qualitative user research at Aardvark ( http://blog.vark.com/?p=314) • Our approach to design and development processes ( http://blog.vark.com/?p=49) • Preaching User-Driven Design ( http://ventilla.posterous.com/preaching-user-driven-design) • Startup Lessons Learned Aardvark Case study ( http://www.justin.tv/startuplessonslearned/b/262666882) • Why Machines Need People ( http://blurkerlab.blogspot.com/2010/04/video-damon-horowitz-at- tedxsoma-why.html)