The Sustainable Fibre Alliance (SFA) is a certification initiative for the cashmere industry with over 230 member organizations across 11 countries and 5 continents. Their vision is for cashmere production to minimize environmental impacts, safeguard herder livelihoods, and meet high welfare standards. The SFA has developed a global standard for cashmere certification that covers areas like biodiversity, land use, goat welfare, decent work, and fibre quality. Their certification process provides herder-level and supply chain-level certification, as well as chain of custody guidelines. Looking ahead, the SFA's strategic priorities until 2030 are to grow their reach and membership, maintain credibility, demonstrate impact, and expand the scope of their certification initiative

1. SUSTAINABLE FIBRE ALLIANCE
Overview of our certification initiative
7th
March 2023

2. Our vision is a future where cashmere is produced
in a way that minimises environmental
impact, safeguards herder
livelihoods and meets high welfare
standards
Who we are

3. SFA Members
11 countries
5 continents
230 Members and CoC
Participants
SFA MEMBERSHIP

4. BIODIVERSITY &
LAND USE
GOAT WELFARE DECENT WORK FIBRE QUALITY
IMPROVEMENT
EFFECTIVE
MANAGEMENT
SFA CASHMERE STANDARD
SFA Standard Revision
A new global standard for cashmere

5. Producer
Certification
Processor
Certification
CHAIN OF CUSTODY CERTIFICATION
HERDER-LEVEL SUPPLY CHAIN-LEVEL
CONTAINS 100%
SFA
C
ERTIFIED
C
ASHM
ERE
Trademark
SFA Claim
SFA Certified
raw fibre
SFA
Cashmere
Standard
SFA Clean Fibre
Processing Standard
Our certification process
Chain of Custody
Guidelines

6. What the SFA offers
HERDER
S
PROCESSOR
S
MANUFACTURERS
& TRADERS
BRANDS &
RETAILERS

7. Where we work

8. SFA Roadmap to 2030
2015
%
SFA
cashmere
of
total
market
volume
Lean
Startup
- People; Passion;
Purpose
- Strategy
- Execution
- Funding
Agile
ScaleUp
Phase 1 Phase 2
2020 2023 2025 Time
Scale-up
Start-up &
Development
phase
Transition
Phase
Phase 4
Phase 3
Implementation
phase

9. 2023-2030 Strategic priorities
GROW
REACH
MAINTAIN
CREDIBILITY
DEMONSTRATE
IMPACT
EXPAND
SCOPE
Feedback from the member survey has helped identify
our key strategic priorities for 2030...

10. SFA - Video

11. SFA – Meet the Herders - Video
https://www.youtube.com/watch?v=APPt8wG9LFQ

12. Thank you
una.jones@sustainablefibre.org