With increasing disposable incomes, more home owners are looking to redo their interiors more frequently. A large percentage of these home owners rely on the internet, search engines in particular, to determine the best designs. Interior designers need to have a digital marketing plan up their sleeve, if they are not executing one already.
3. MOVE WITH THE
TIMES – MARKET ON
THE INTERNET
• Over 80% of interior design seekers
search for designs online. Over 55% of
all interior decorators are already
online
• A full 84% of surveyed users said they
plan to decorate or redecorate their
homes once in 3 years
MAKE A GREAT WEB PROFILE
Stand out from the crowd with good, fresh
& search-friendly content
WWW.GLIMRAY.COM
4. GETTING ON THE INTERNET IS
GOOD, BUT NOT ENOUGH…
All your clients need information and
frequent updates about all the new
designs, vibrant photos compiling the
features, styles, colors, patterns and more
Regular SMS & Email help as phones are
always around these days
SMS text messages have an off-the-charts
open rate of 98 percent!!
While SMS & Email are great marketing
tools, we DO NOT RECOMMEND SPAM!
Develop a customer/prospect friendly opt-
in program across your online and offline
channels before marketing
WWW.GLIMRAY.COM
5. SMS IS GREAT, MULTI-MEDIA
OVER SMS IS GREATER!
With the increase in internet
penetration, users crave more media
content, plain text messages are not
sufficient
Chat applications allow video &
images but are not designed for
marketing
Use “SmartSMS”es to get the best of
both worlds. These “SmartSMS”es
are not limited by words (you can
write as much as you’d like) and
support all media!
WWW.GLIMRAY.COM
6. BORING EMAILS ARE DEAD,
NOT EMAIL MARKETING…
With ready access to emails over
smartphones, people check their
emails at least once a day
According to the Digital Marketing
Association, Email marketing has an
estimated ROI higher than 4000%!
Email converts better than social
media, people spend up to 17%
more when they buy
People actually like getting emails
from services they’ve subscribed, key
is to get them interested to subscribe
WWW.GLIMRAY.COM
7. GOOD MARKETING IS MORE
SCIENCE THAN ART…
“Market, Measure, Excel” is the motto
when it comes to digital marketing
Digital marketing is significantly cheaper
than all other forms of marketing, and
the best part is that your marketing is
completely measurable!
With SMS, Email & Social media
analytics, you know your likely customers
pretty precisely to calculate the cost of a
view!
11 independent studies have shown that
digital marketing ROIs are higher than
traditional print, TV and radio campaigns
WWW.GLIMRAY.COM
8. GLIMRAY – A COMPLETE MARKETING SOLUTION
Increase visibility of your firm
and designs; Prospective clients
can easily find you on Search
engines.
Post updates over SMS, Email,
Social Media about new
designs , on-going offers and
more
Glimray is convenient for both
you and your clients as its helps
eliminate both time and energy
consumption and also curb costs
Post dynamic, funny and
exciting experiences in a blog
on your profile
Publish real life testimonials in a
blog write up of your existing
and previous clients
Post various services offered,
get enquiries on them and track
them to closure
WWW.GLIMRAY.COM