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How to Get a Great Rating on Glassdoor (Even After a Layoff)

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Learn more about how to get a great Glassdoor layoff even after a layoff in this Glassdoor webinar with RiseSmart.

Published in: Recruiting & HR
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How to Get a Great Rating on Glassdoor (Even After a Layoff)

  1. 1. #Glassdoor #SmartTalkHR How to Manage Your Reputation on Glassdoor (Even After a Layoff)
  2. 2. #Glassdoor #SmartTalkHR Webinar Tips for Attendees • By default audio is broadcasted through your speakers and everyone is muted • If you do not have speakers or would like to call, in please do so by clicking on the phone icon with a question mark located on your dashboard • Questions will be addressed during the Q&A portion of the webinar. Please post all questions for our speaker in the Q&A box • The webinar is being recorded and will be available within 2-3 days with a copy of the slides
  3. 3. #Glassdoor #SmartTalkHR Featured SpeakerFeatured Speakers Lisa Holden Employer Communications Manager at Glassdoor lisa.holden@glassdoor.com Laurie Martin VP Strategy & Growth at RiseSmart email@risesmart.com
  4. 4. #Glassdoor #SmartTalkHR Agenda • Why Your Brand Matters • How to Manage Your Brand During a Layoff • Responding to Feedback • 5 Tips for Managing Your Reputation
  5. 5. #Glassdoor #SmartTalkHR Why Your Brand Matters
  6. 6. #Glassdoor #SmartTalkHR Why Word of Mouth Matters for Your Employer Brand hope their friends and families will see the complaints 75% 79% 70% of exiting employees would not recommend working for their employer of people trust online reviews over brand advertising
  7. 7. #Glassdoor #SmartTalkHR The secret to employer branding is not to convince people that you’re a good company, it’s to… be a good company
  8. 8. #Glassdoor #SmartTalkHR Internal Mobility Recognition Social Listening STAND OUT AS AN EMPLOYER OF CHOICE How to Influence Word of Mouth
  9. 9. #Glassdoor #SmartTalkHR YOU CAN BE A GOOD COMPANY DURING A LAYOFF— EVEN WITH IMPACTED EMPLOYEES But What About a Layoff?
  10. 10. #Glassdoor #SmartTalkHR How to Be a Good Company During a Layoff Communicate about the state of the business Prepare managers Support impacted employees
  11. 11. #Glassdoor #SmartTalkHR Responding to Feedback
  12. 12. #Glassdoor #SmartTalkHR Reviews on Glassdoor
  13. 13. #Glassdoor #SmartTalkHR Reviews Are Good for Business! of consumers trust reviews more when they see both good and bad reviews. 95%
  14. 14. #Glassdoor #SmartTalkHR Who Should Respond? Anyone at your company who is in a position to speak on your behalf. EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS
  15. 15. #Glassdoor #SmartTalkHR How Often Should I Respond? of job seekers find employer perspective useful when learning about jobs and companies 90% RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES
  16. 16. #Glassdoor #SmartTalkHR 5 Tips to Follow When Responding to Reviews
  17. 17. #Glassdoor #SmartTalkHR Tip No. 1: Be Professional
  18. 18. #Glassdoor #SmartTalkHR Responding to a Review Shows that You Care of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others. 71%
  19. 19. #Glassdoor #SmartTalkHR Tip No. 2: Say Thank You
  20. 20. #Glassdoor #SmartTalkHR of organizations suffer from a deficit in recognition according to a recent Bersin study. Saying Thank You Shows You Are Listening 83%
  21. 21. #Glassdoor #SmartTalkHR Tip No. 3: Address Specific Issues LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER
  22. 22. #Glassdoor #SmartTalkHR No One Is Perfect BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY
  23. 23. #Glassdoor #SmartTalkHR Tip No. 4: Be Authentic
  24. 24. #Glassdoor #SmartTalkHR Set Expectations Up Front by Being Authentic of employees say new job realities differ from expectations set during the interview process. 61%
  25. 25. #Glassdoor #SmartTalkHR Tip No. 5: Utilize Reviews to Fix Problems
  26. 26. #Glassdoor #SmartTalkHR Benefits of Responding to Reviews Find out more about OpenCompany at employers.glassdoor.co.uk
  27. 27. #Glassdoor #SmartTalkHR

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