Who is Giuseppe Laricchia? Something about this amazing guy. Yes it's me!

6. Role: Strategist, Copywriter
Project: #CalcioBarilla Real time content marketing to
engage users during Fifa world Cup 2014
Results: 6 million users reached; 8 milions of impressions, 13
milions of interactions (organic results). The campaign has
been reported by the main italian newspapers

7. Role: Creative, Copywriting, Strategist
Project: ‘Indovina chi viene a Cine’ a special dinner for selected influencers where
everything is a clue for a Movie. An offline and online activation to engage fans in the
Infinity TV storytelling.
Results: 166 content generated, more than 1.465.000 people reached
Reference: https://www.youtube.com/watch?v=UrXKqyUsyQI

8. Role: Strategist, Public Speaking, Training
Project: Create Instruments to develop social activities of over 1k travel agencies in
the «Welcome Travel» network.
Output: A Brand Facebook Page with engaging sharable contents. A structure of
Social and digital webinar s to help and train agencies

9. Role: Strategist, Creative, Copywriter
Project: A Recipe contest to engage fans of Live Inspire in the Expo 2015 Themes
connecting those values with the card ‘Live Inspire’ of Intesa San Paolo
Output: 10 Countries involved, a coordinate editoral plan good for different cultures
and languages, an E-book user generated, a digital Pr activitiy in all the countries
involved.

10. Role: Strategist, Copywriter
Project: Communicate themes of the new WOBI 2014 focusing on values and guests
Output: First time all tickets Sold out, live tweeting activities, special video for
external and internal communication
Reference: https://www.youtube.com/playlist?list