The document outlines Expo2015's social media strategy, which aims to achieve brand awareness, information sharing, and public interaction/sentiment detection. It details objectives, platforms like Facebook and Twitter, content types, publication plans, and active projects/initiatives to engage communities and promote Expo2015. The social media team manages strategy, content production, community management, and performance measurement across multiple channels.
toyno® is a brand that has fun creating products and spaces. Born in 2011 between Berlin and Lisbon, toyno® currently counts with the heart and imagination of six grown ups - sorry, six adults - who are not satisfied with the fact that they have grown over 1 meter.
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toyno® is a brand that has fun creating products and spaces. Born in 2011 between Berlin and Lisbon, toyno® currently counts with the heart and imagination of six grown ups - sorry, six adults - who are not satisfied with the fact that they have grown over 1 meter.
Enform Networks Auto Expo 2009 Marketing Performance Seminar - Social MediaJim Gurieff
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The #svegliamuseo project and the concept of a network of digital communicati...#svegliamuseo
On the occasion of the International Conference of Information Technologies for Epigraphy and Digital Cultural Heritage in the Ancient World (EAGLE 2014 , September, 29 – October 1st ), #svegliamuseo took part to the session ‘Who cares? Users, epigraphy and the social web’ and presented the work done for the creation of a strong community rotating around the topic of digital communication and involving as many museum professionals as possible.
The project had its fundamentals from the OCSE Manual “A guide for local
governments, communities and museums ” that explains the importance and effect
on local community of transforming a museum from a place to visit into a “living
museum”, seen from the citizens and local government like the central point of the
local development.
EXPOs are one of the places for the negotiation of the concepts “Danish contribution to the Expo ” an, “co-branding” as a “Public-Private Partnership” (nation branding, organizational branding, corporate branding).This paper looks at the social / discursive construction of the mentioned concept/s (macro) by analyzing the retrospective evaluation (micro) of the event itself and the co-operation by different stakeholders. This relation between the conceptual level and the everyday enactment and (indirect) negotiation might be seen as a dichotomy; but the different levels might only be different places for negation of meaning, enactment and institutionalization of the concepts.
Presented at
Workshop discussing Theory Building at the Intersections of Organizing, Communication and the Public Private Debate, Copenhagen Business School 6th September 2012
E5 marco rendina_co-creationmethodologyeuropeanafashionevaminerva
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Creative re-use of digital content, the co-creation methodology in Europeana Fashion
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http://2016.minervaisrael.org.il
http://www.digital-heritage.org.il
The #svegliamuseo project and the concept of a network of digital communicati...#svegliamuseo
On the occasion of the International Conference of Information Technologies for Epigraphy and Digital Cultural Heritage in the Ancient World (EAGLE 2014 , September, 29 – October 1st ), #svegliamuseo took part to the session ‘Who cares? Users, epigraphy and the social web’ and presented the work done for the creation of a strong community rotating around the topic of digital communication and involving as many museum professionals as possible.
The project had its fundamentals from the OCSE Manual “A guide for local
governments, communities and museums ” that explains the importance and effect
on local community of transforming a museum from a place to visit into a “living
museum”, seen from the citizens and local government like the central point of the
local development.
EXPOs are one of the places for the negotiation of the concepts “Danish contribution to the Expo ” an, “co-branding” as a “Public-Private Partnership” (nation branding, organizational branding, corporate branding).This paper looks at the social / discursive construction of the mentioned concept/s (macro) by analyzing the retrospective evaluation (micro) of the event itself and the co-operation by different stakeholders. This relation between the conceptual level and the everyday enactment and (indirect) negotiation might be seen as a dichotomy; but the different levels might only be different places for negation of meaning, enactment and institutionalization of the concepts.
Presented at
Workshop discussing Theory Building at the Intersections of Organizing, Communication and the Public Private Debate, Copenhagen Business School 6th September 2012
E5 marco rendina_co-creationmethodologyeuropeanafashionevaminerva
Marco Rendina, Europeana Fashion International Association
Creative re-use of digital content, the co-creation methodology in Europeana Fashion
2016 EVA/Minerva Jerusalem International Conference on Digitisation of Cultural Heritage
http://2016.minervaisrael.org.il
http://www.digital-heritage.org.il
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Introduction and Key Concepts of Sustainability
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What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. Expo2015 | Strategia social media
October 2014 | Milano 2
Social media are the most
important communication
tool for an international
event such as Expo 2015
3. Expo2015 | Strategia social media
October 2014 | Milano 3
Objectives: what do we
want to achieve?
Brand awareness
Information about the event
Interaction with potential and
actual visitors
To detect the sentiment of
public opinion
4. Expo2015 | Strategia social media
October 2014 | Milano 4
Strategies: how can we achieve
the objectives?
Protection of the most widespread platforms
Production of contents
Activation of third parties for the
production of original contents
Community management
5. Expo2015 | Strategia social media
October 2014 | Milano 5
Who we are? Head of social
Susanna
Legrenzi
Franz Goria
Digital creative
director
Stefano Mirti
Head of social
Giulia Vai
Digital PR
Giuseppe
Rubinetti
Social media
manager
Roberto
Bianchi
Junior social
media manager
Manuela
Bonfiglio
Communication
specialist
Alessandro
Mininno
Media planning e
Special project
Anna Maggi
Visual designer
Saida Rao
Ipparla
Visual designer
Margherita
Compiani
Visual designer
Leda
Palermo
Visual designer
Laura
Mor
Visual designer
6. Expo2015 | Strategia social media
October 2014 | Milano
What does the social media
team do?
Editing
Strategy
Mapping of
stakeholders
Production of
in-house contents
3rd party content
collection
Publication on
platforms
Promotion and
advertising
Interaction
with the public
Measurement and
feedback loop
7. Expo2015 | Strategia social media
October 2014 | Milano 7
Platforms and objectives
Platform Contents Pressure Objectives Goals Status
Facebook
News on Expo
Branded contents
Original contents
11 contents a day in
two languages
Brand awareness
Communication with
the final client
700k fan 300k fan
Twitter
News on Expo
Contenuti branded
Original contents
8 contents a day in
two languages
Brand awareness
Media relations
150k follower 220k follower
Instagram
Iconographic
contents on Expo
and on Expo
Vintage
1 content a day for
every account
(2 accounts)
Brand awareness
Communication with
the final client
- 16k follower
Pinterest
Contents on the
themes of Expo
Content curation
Daily publication
(1,000 images a
month)
Brand awareness on
female public
Traffic generation
5k follower 7k follower
Tumblr 7 Tumblr thematic Daily publication
Brand awareness
Publication of
specific contents
(partner)
- -
8. Expo2015 | Strategia social media
October 2014 | Milano 8
Additional platforms
Platform Contents Pressure
Social media hub
Aggregator of contents from
other social networks
Constant automatic updating
Website
socialmediaexpo2015.com
Point of reference of the
social media team
Updated when necessary
Slideshare
Report on the activity of
social networks
Strategy and guideline
documents
To be used when necessary
Linkli.st
Collection of links about press
regarding social networks
Use when necessary
Urlist Collection of reference links Daily updating
9. Expo2015 | Strategia social media
October 2014 | Milano 9
Platforms in real life
Platform for Contents Goals Activity
Workshop Expo Gate
Workshop on contents relating to
Expo's theme and to social media 1 a month
5 workshops realized with an
average of 40 participants
Expo in viaggio
Workshop on Expo's contents,
in collaboration with
Giacomo Biraghi
approximately
4 a month
5 workshops realized in 5 cities
10. Expo2015 | Strategia social media
October 2014 | Milano 10
Active projects
Project What is? Status
Book
A collection of books, essays, illustrated books, scientific
publications. For a small ideal library that offers a transversal view
on the themes of Expo 2015.
Published weekly on Expo's
social networks
Quote
Quotes A collection of brief thoughts published with a visual
based on Social Media.
Published weekly on Expo's
social networks
Cluster Game
Expo 2015's Clusters told through a system of questions and
answers between sciences, history, geography, costume. A
dedicated visual accompanies the game.
un visual dedicato.
Published weekly on Expo's
social networks
Hashtag
A collection of case histories which delineate new scenarios on
the themes of Expo 2015: from scientific research to food, from
sustainability to technologies, to food waste.
Published weekly on Expo's
social networks
Number
Numbers, metrics and statistics regarding nutrition, resources,
sustainability, innovation.
Published weekly on Expo's
social networks
People
The faces, the projects. Expo2015's story told in the first person by
those who work daily to make the event a success. From the staff to
the Countries' delegations, to the Partners, to the protagonists of
the Inclusion Projects, down to the users who have a story to share.
Published weekly on Expo's
social networks
11. Expo2015 | Strategia social media
October 2014 | Milano 11
Active projects
Project What is? Status
Call to action
Milano 101
An international Call to Action in collaboration with Instagramers Italia and the Third
Sector organizations participating in Expo2015. Protagonist: the community of
instagramers worldwide, invited to share how/ where/ with whom they spend
their “Lunch Break”.
To be activated
Call to action
Lunchbreak
Project for the valorization of Milan: a collective game on Facebook and Twitter to
identify 101 “reasons” for visiting the city of Expo 2015. It completes the storytelling
trend, a website with a very strong visual impact: a great photographic album as a
vehicle of information about and promotion of the territory.
To be activated
Co design
Welcome to Italy
A project to valorize the Italian heritage. A “Grand Tour” on the 21st-century virtual
motorways with over 200 stops, illustrated by as many historical “postcards” from
travelling Italy, which invite the community to suggest destinations and share
experiences. In collaboration with Touring Club Italiano.
Underway
Co design
Belvedere in
the city
The progress of Expo 2015's Construction Site documented via drone, in collaboration
with Tim4Expo. The weekly video material - about 45 min – is made available for
possible projects of institutional communication.
Underway
12. Expo2015 | Strategia social media
October 2014 | Milano 1212
Active projects
Project What is? Status
Co Design
Italy at the table
Social Media, community and Food Experience: a journey among
Italian food excellences, through the presentation of 266 certified
products. The project is in collaboration with consortiums and districts
of the systems Doc, Dop, Docg
To be activated
Co Design
White night Italian
cinema
The 100 films that have moved us: live tweeting dedicated to the great
Italian cinema on the occasion of the International Rome Film Festival.
The “White Night” - in collaboration with Short Food Movie – will
involve the community and a series of testimonials in the game.
Finished
#100thingsToDo
A project to valorize Expo's Ambassadors. Each Ambassador suggests
to us what to do, the books to read, places to see in view of Expo
2015.
Active
Countries Game
A game conveyed on Expo's social networks, in which people
compete with each other on the basis of their knowledge of the
Countries participating in Expo To be activated
To be activated
13. Expo2015 | Strategia social media
October 2014 | Milano 13
The social networks include a
publishing plan that envisages
approximately 60 content units
a day developed for the most
part in-house.
Approximately 50% of these
contents are in two languages.
14. Expo2015 | Strategia social media
October 2014 | Milano 14
Publishing plan
LUN MAR MER GIO VEN SAB DOM
PADIGLIONE CLUSTER PADIGLIONE CLUSTER PADIGLIONE DAILY NEWS DAILY NEWS
DAILY NEWS DAILY NEWS DAILY NEWS DAILY NEWS DAILY NEWS LABEXPO / WE / FEEDING LABEXPO / WE / FEEDING
PEOPLE AMBASSADOR EXPO PEOPLE AMBASSADOR WE EXPO ITINERARI TEMATICI QUOTE MASCOTTE
SCUOLA TERZO SETTORE onu, ue, triulza CANTIERE NUMBERS PEOPLE BOOK HASHTAG
CANTIERE EXPO VINTAGE AZIENDE EXPOGATE PARTNER PINTEREST PINTEREST
WELCOME TO ITALY WELCOME TO ITALY WELCOME TO ITALY WELCOME TO ITALY WELCOME TO ITALY WELCOME TO ITALY WELCOME TO ITALY
15. Expo2015 | Strategia social media
October 2014 | Milano 15
27tweets
adayonTwitter
1.000images
amonthonPinterest
10contents
adayonFacebook,
intwolanguages
Team's activity
20images
amonthonInstagram
16. Expo2015 | Strategia social media
October 2014 | Milano
Expo2015Milano
Expo2015Milano.it
expo2015milano expo2015milano
expovintage/
expo2015book
expo2015quote
expo2015number
expo2015hashtag
expo2015people
expo2015cluster
FACEBOOK TWITTER INSTAGRAM TUMBLR
17. Expo2015 | Strategia social media
October 2014 | Milano
socialmediaexpo2015.com
socialmediaexpo2015.com
/workshop/
socialmediaexpo2015.com
/expoinviaggio/
expo2015milano
expo2015milano report
SLIDESHARE WEB
groups/705481589518382/
groups/expoinviaggio/
Expostories
GRUPPIURLIST
library/expo2015milano
18. Susanna Legrenzi e Stefano Mirti
Direzione e Strategie
Franz Goria
Digital Art Director
Alessandro Mininno
Senior Consultant Web Marketing
Contatti
socialmedia@expo2015.org
Credits