Presentation of Rob Adolfsen from Anno12 at Crowdfunding Day (April 15, 2013)

1. De nieuwe zorgverzekeraar
The new healthcare insurance company
Rob Adolfsen

2. ANNO12
WHY
 Newspapers last week
 No influence by the insured people
WHAT
 Fully owned by the customers
 Decisions approved by the customers
WHEN
 01-01-2014
Crowdfunding Day <15 april 2013>

3. Basics
Starting a healthcare insurance company is easy
1. Knowledge of the business and legal systems
2. Customers
3. Capital
Hasn’t been done since 25 years!
Crowdfunding Day <15 april 2013>

4. Figures
 Target
o first year > 10.000 policyholders
o fifth year > 100.000 policyholders
 Turnover
o first year > € 25.000.000
o fifth year > € 250.000.000
 Capital (Solvency-II level)
o first year > € 8 mln
o fifth year > € 75 mln
 Start-up cost
o € 3,2 mln
Crowdfunding Day <15 april 2013>

5. Facts
 DNB requires guarantee for Solvency capital
 No private financier for Solvency capital
 Little interest of financiers in startup
o initiators: € 1,0 mln
o financiers: € 1,0 mln
o to go: € 1,2 mln
 Banks?
o next sheet please!
Crowdfunding Day <15 april 2013>

6. Conclusions
 Nice idea
 Lot of fascination
 Not enough money
 Lot of rules to meet
STOP!!
It can’t be done, or??
Crowdfunding Day <15 april 2013>

7. Another way
 Think differently
o without big financiers
o without banks
o with people
o with innovation
 Use the power of the crowd
 Use innovative thoughts
o cooperation's
o web
Crowdfunding Day <15 april 2013>

8. Power and thoughts
 Use and combine thoughts about
o cooperation's
o solidarity
o independence
o web
 Use and combine the power of
o sourcing
o funding
Resulting in innovative crowd
Crowdfunding Day <15 april 2013>

9. Crowdfunding
Two campaigns
1. Funding start-up cost of € 1,2 mio
o Starts now on this moment (16.00h)!!
o 50 days
2. Funding solvency capital of € 8 à 75 mio
o Yearly
o Starts in October every year
Crowdfunding Day <15 april 2013>

10. Before: CHECK, CHECK, DOUBLE CHECK
 The business idea (2011)
o use and purpose
o feasebility
 Realism of crowdsourcing (2012)
o registration interested people
o registration Newsflash
 Verify crowdfunding (feb-march 2013)
o € 700.000 in six weeks!!
o without obligations,
but beyond our expectations
Crowdfunding Day <15 april 2013>

11. Crowdfunding campaign website
Having a good website (www.anno12.nl) is a must 
Crowdfunding Day <15 april 2013>

12. Crowdfunding campaign actions
 Inside – out (not all at once)
o members of crowdfunding investigation
o interested people
o network of the initiators
o classic media
 The rank and file of our “believers”
 Use of social media and blogs
Crowdfunding Day <15 april 2013>

13. Essentials of success
 Outside world
o finding “believers”
o enough “believers” WITH guts
 Inside world
o teamwork
o don’t give up
o creativity
o passion
 Powered by
Crowdfunding Day <15 april 2013>

14. Real succes?
We’ll see in 50 days !!
Crowdfunding Day <15 april 2013>