In this presentation I explain how OTAs change the way professionals are distributing online their products and the advantages of creating micro local OTAs

1. GIANPAOLO VAIROCEO AND FOUNDER OF LOCALLER
+7 YEARS EXPERIENCE AS PROPERTY MANAGER
+5 YEARS EXPERIENCE AS ONLINE TOURISM ADVISOR

2. FUTURE OF TOURISM
COLLABORATIVE
ECONOMY
INTERNET,NEW
TECHNOLOGY
SHARING
ECONOMY

3. INTERNET HAS REVOLUTIONIZED THE TOURISM INDUSTRY
DURING THE PAST 25 YEARS THE INDUSTRY SHIFT FROM
PHISICAL TRAVEL AGENCIES TO ONLINE TRAVEL AGENCIES
1990 2016
ONLINE
OFFLINE

4. 2000 2016
ESTIMATED PRODUCTS
AVAILABLE ONLINE
WELL KNOWN
ONLINE SALE CHANNELS
ESTIMATED PRODUCTS
AVAILABLE ONLINE
TARGET CUSTOMERS TARGET CUSTOMERS
<20 +500
<500.000
1 Million
+50 Millions
+200 Millions
VERY EXPENSIVE
AIRLINE TICKETS
ONLINE MARKETING VERY CHEAP
AIRLINE TICKETS
ONLINE MARKETING
WELL KNOWN
ONLINE SALE CHANNELS
KEY FACTS KEY FACTS
POOR INTERNET EXCELLENT INTERNET
COVERAGE
LACK OF CONFIDENCE MASSIVE USE OF
MOBILE DEVICES

5. 1990 - 2000
2010 - NOWADAYS
2000 - 2010
WHAT’S NEXT IN THE
TOURISM ONLINE
DISTRIBUTION?

6. SOUTHERN
EUROPE
24,5%
AVERAGE OTA
COMMISSION
22,3%
SPAIN
26,1%
FRANCE
25,2%
ITALY

7. 0,84$
2012
0,92$
2013 1,02$
2014
1,58$
2015
CPC COST EVOLUTION
ONLINE
SEARCHES
MOBILE
SEARCHES
KEY FACTS
A LOT OF
COMPETITIONS
RISING
COSTS
1$

8. HUSTON, WE HAVE A PROBLEM!
LOW
VISIBILITY
HIGH
COMMISSIONS
LOW
BUDGET

9. HI GIANPAOLO, XXXXXX CANCELLED MY LISTING.
IF I WOULD HAVE KNOWN, I WOULD HAD INVEST
MORE TIME AND MONEY ON THE SEO OF MY OWN
WEBSITE!!! ;-(
PROPERTY MANAGER
GIANPAOLO VAIRO
HEY, PROPERTY MANAGER I’M SO SORRY!! ;-(
WHY DON’T YOU CREATE A LOCAL OTA WITH
PROFESSIONALS OF YOUR AREA?

10. DURING THE PAST 2
YEARS WE INTERVIEWED
+500 PROFESSIONALS IN
SPAIN, ITALY AND FRANCE

11. HOW MANY OF YOU.......

12. HAVE A WEBSITE?
OF THEM DON’T HAVE
A WEBSITE30%

13. ACCEPT ONLINE BOOKINGS?
HAVE A WEBSITE THAT
ACCEPT ONLINE BOOKINGS50%

14. SELL ONLY THROUGH OTAS?
SELL THEIR PRODUCTS ONLY
THROUGH OTAS32%

15. HAVE YOU EVER
THOUGHT THAT YOU CAN
HAVE YOUR OWN OTA?

16. IMAGINE
THAT YOU CAN
ACCESS TO ALL
PRODUCT OF
YOUR AREA
OR COUNTRY

17. MARIAPEDROPAULANDREA
RICKHENRYFRANKJULIE
ROSEJENNYMARYJOSE
CHANNEL
MANAGER
YOUR OWN
WEBSITE
MANAGEMENT
PLATFORM

18. mywebsite.com
TOUR AND ACTIVITY 1 TOUR AND ACTIVITY 2 TOUR AND ACTIVITY 3
ACCOMMODATION 1 ACCOMMODATION 2 ACCOMMODATION 3
BOOK NOW BOOK NOW BOOK NOW
WITH A SIMPLE
PROCESS
YOU CAN
BUILD YOUR
OWN LOCAL
OTA

19. COLLABORATE THROUGH LOCAL NETWORKS
BRINGS YOU INSTANT BENEFITS
SAVE ON
ONLINE MARKETING
MORE ORGANIC
TRAFFIC AND
INDIRECT SALES
LESS
INTERMEDIARIES
IMPROVED
LOCAL TOURISM
OFFER
SHARE WITH YOUR
LOCAL NETWORK THE
COST OF THE
PROMOTION OF YOUR
LOCAL OTA
REDUCE THE NUMBER
OF INTERMEDIARIES
AND SAVE ON
COMMISSIONS AND
DISTRIBUTIONS COSTS
CREATE YOUR OWN
TRAFFIC TO YOUR
LOCAL OTA WITH
AUTOMATED
UPSELLING PROCESSES
IMPROVE THE
POSITIONING OF YOUR
DESTINATION WITH A
WELL INTEGRATED
OFFER

20. ALL THIS IT’S POSSIBLE THANKS TO
OPEN
PRODUCT
PLATFORM
API &
WEBSITE
EDITOR
+ INCREASE YOUR OFFER
+ EASY COMMISSIONS MANAGEMENT
+ ACCEPT ONLINE PAYMENTS
+ EASY TO USE
+ EASY TO IMPLEMENT
+ UNLIMITED POSSIBILITIES

21. TOURISM MARKETING GOES SMART
THANKS