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Roots
By Claudia Lamagna & Gianluca Oliviero
Meet Our Team
“Great things in business never done by one person.
They’re done by a team of people”
- Steve Jobs
Claudia Lamagna

Project Manager
and Foreign
Languages student
Gianluca Oliviero
Designer and
Biology student
The Problem
The bad user experience that current Smart Working
platforms are supplying to the Costumers.
“Design is successful only if the final product is successful
—if people buy it, use it, and enjoy it, thus spreading the
word. A design that people do not purchase is a failed
design, no matter how great the design team might
consider it.”
― Donald A. Norman, The Design of Everyday Things
Competitors
How others have dealt with this problem
Competitor
One Sk
Competitor
two Sl
Competitor
Three Z
Competitor
Four MT
UXUI
Friendly
Free Services
Long
LifeCycle
opportunity
Security
Integration
Target Market
According to researches and interviews we decided to
focus on those who are new to this kind of technology
66,7%
3%
6%
66%
9%
16%
50+ 26-33 18-25 34-41 42-50
Solution
A Platform that fills all the gaps of this
saturated market
Marcus
Jennifer
Olivia
Vanessa
Tony
chat
Back
Type something…
ID
Password
Already have an account?
Sign In
Forgot password
Roots
Spread your connection
Experience
Not another mainstream SmartWorking platform
No Learning Curve;
No External Training Needed;
UIUX Friendly;
Not Invasive Notification;
Technics
All the features are thought to offer the user
the best experience possible
Video Calls;
Encryption;
Notification;
Guiding Tools;
Private Messages;
Marketing Strategies
Filling the gaps in order to reach the user in the easiest way possible
Free Services
User Friendly
Sl
Z
MT
Sk
“The main goal is not to complicate
the already difficult
life of the consumer.”
– Raymond Loewy
Financials
0
10
20
30
40
2018 2019 2020 2021
PA SMC
We expect to have 30% of Public
Administration workers involved in
Smart Working by the 2021
We expect to have 34% of Small and
Medium Companies involved in Smart
Working by the 2021
Growing Market of 8-10% per year
Roots can supply Users with the
Guiding Tools they need and the reach
all those who are new to remote work
Why invest in Roots?
FUNDINGS
Make an impact that matters
Marketing
30%
Team
20% Integration
15%
Developing
35%
Thank You For Your Time
Les Enfantes Terribles

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Roots Deck Pitch

  • 1. Spread your connection! Roots By Claudia Lamagna & Gianluca Oliviero
  • 2. Meet Our Team “Great things in business never done by one person. They’re done by a team of people” - Steve Jobs Claudia Lamagna
 Project Manager and Foreign Languages student Gianluca Oliviero Designer and Biology student
  • 3. The Problem The bad user experience that current Smart Working platforms are supplying to the Costumers. “Design is successful only if the final product is successful —if people buy it, use it, and enjoy it, thus spreading the word. A design that people do not purchase is a failed design, no matter how great the design team might consider it.” ― Donald A. Norman, The Design of Everyday Things
  • 4. Competitors How others have dealt with this problem Competitor One Sk Competitor two Sl Competitor Three Z Competitor Four MT UXUI Friendly Free Services Long LifeCycle opportunity Security Integration
  • 5. Target Market According to researches and interviews we decided to focus on those who are new to this kind of technology 66,7% 3% 6% 66% 9% 16% 50+ 26-33 18-25 34-41 42-50
  • 6. Solution A Platform that fills all the gaps of this saturated market
  • 7. Marcus Jennifer Olivia Vanessa Tony chat Back Type something… ID Password Already have an account? Sign In Forgot password Roots Spread your connection
  • 8. Experience Not another mainstream SmartWorking platform No Learning Curve; No External Training Needed; UIUX Friendly; Not Invasive Notification;
  • 9. Technics All the features are thought to offer the user the best experience possible Video Calls; Encryption; Notification; Guiding Tools; Private Messages;
  • 10. Marketing Strategies Filling the gaps in order to reach the user in the easiest way possible Free Services User Friendly Sl Z MT Sk “The main goal is not to complicate the already difficult life of the consumer.” – Raymond Loewy
  • 11. Financials 0 10 20 30 40 2018 2019 2020 2021 PA SMC We expect to have 30% of Public Administration workers involved in Smart Working by the 2021 We expect to have 34% of Small and Medium Companies involved in Smart Working by the 2021 Growing Market of 8-10% per year Roots can supply Users with the Guiding Tools they need and the reach all those who are new to remote work Why invest in Roots?
  • 12. FUNDINGS Make an impact that matters Marketing 30% Team 20% Integration 15% Developing 35%
  • 13. Thank You For Your Time Les Enfantes Terribles