2. Meet Our Team
“Great things in business never done by one person.
They’re done by a team of people”
- Steve Jobs
Claudia Lamagna
Project Manager
and Foreign
Languages student
Gianluca Oliviero
Designer and
Biology student
3. The Problem
The bad user experience that current Smart Working
platforms are supplying to the Costumers.
“Design is successful only if the final product is successful
—if people buy it, use it, and enjoy it, thus spreading the
word. A design that people do not purchase is a failed
design, no matter how great the design team might
consider it.”
― Donald A. Norman, The Design of Everyday Things
4. Competitors
How others have dealt with this problem
Competitor
One Sk
Competitor
two Sl
Competitor
Three Z
Competitor
Four MT
UXUI
Friendly
Free Services
Long
LifeCycle
opportunity
Security
Integration
5. Target Market
According to researches and interviews we decided to
focus on those who are new to this kind of technology
66,7%
3%
6%
66%
9%
16%
50+ 26-33 18-25 34-41 42-50
8. Experience
Not another mainstream SmartWorking platform
No Learning Curve;
No External Training Needed;
UIUX Friendly;
Not Invasive Notification;
9. Technics
All the features are thought to offer the user
the best experience possible
Video Calls;
Encryption;
Notification;
Guiding Tools;
Private Messages;
10. Marketing Strategies
Filling the gaps in order to reach the user in the easiest way possible
Free Services
User Friendly
Sl
Z
MT
Sk
“The main goal is not to complicate
the already difficult
life of the consumer.”
– Raymond Loewy
11. Financials
0
10
20
30
40
2018 2019 2020 2021
PA SMC
We expect to have 30% of Public
Administration workers involved in
Smart Working by the 2021
We expect to have 34% of Small and
Medium Companies involved in Smart
Working by the 2021
Growing Market of 8-10% per year
Roots can supply Users with the
Guiding Tools they need and the reach
all those who are new to remote work
Why invest in Roots?