Best Practices to Build and Engage Your Email Audience Presentation given at ad:tech asean July 8th, Suntec, Singapore by Ireneusz Klimczak, GetResponse Explaining in more detail aspects such as: – list building and lead generation techniques – email marketing funnel – customer loyalty strategy

1. Best
Practices
to
Build
and
Engage
Your
Email
Audience
Ireneusz
Klimczak,
Content
Marketing
Expert
GetResponse

3. Irek Klimczak
Content Marketing Expert
iklimczak@getresponse.com

5. Building your email list

6. What is a good list?

9. 9
Provide an incentive

17. 17Email marketing funnel

25. CONTENT MAPPING PROCESS For Lead Nurturing Strategy + Content Inventory
IDENTIFY
Personas; define
concerns,
drivers, role,
etc.
QUESTIONS
What ?'s do
your persona's
ask at each
stage of their
buying process?
ANSWERS
Answer the
questions your
personas ask.
AUDIT
Audit content
to determine
what's good /
bad &
answers ????'s
BE CRITICAL
MAP
Map content
available to the
questions that
content can
answer.
IDENTIFY
Holes.Ask,
where are we
missing
content?
CREATE
Content to fill
in the HOLES!!
1 2 3 4 5 6 7

27. 27Customer loyalty strategy

29. It costs 5 - 10 times more to
acquire new customers

30. Current customer spends
67% more than a new one

31. What is a good loyalty
program about?

36. Thanks!