Email Marketing Best Practices

1. Test your way to
success!
Mack Gorski – Education Expert

2. What is Split Testing?
Split Testing, or A/B testing as some call it, is the testing of
different versions of your email to see which one delivers the best
results.!
Mack Gorski – Education Expert

3. How it Works?
!
Test group > Test message > Results > Conversion!
Mack Gorski – Education Expert

4. Testing the subject line
When you get it right, you increase your open rates.!
Mack Gorski – Education Expert

5. Testing From Fields
!
Cut through the inbox clutter with a little creativity and, !
of course, personalization! !
Mack Gorski – Education Expert

6. Testing offers/discounts
!
Think form not values.!
Mack Gorski – Education Expert

7. Testing Email
length !
!
We think it’s just wiser to split test.!
Mack Gorski – Education Expert

8. Testing Design,
format
and
fonts
!
This is self explanatory, so let’s move on…!
Mack Gorski – Education Expert

9. Testing Sending
8me !
!
Day of the week, time of day.!
Mack Gorski – Education Expert

10. Benefits of Split Testing
!
ü Improved
response
and
conversion
rates
ü Increased
sales,
revenue,
and
re-­‐orders
ü Enhanced
brand
loyalty
ü Increased
customer
reten8on
ü Brand
Reputa8on
Mack Gorski – Education Expert

11. Thank you! !
!
maciej.gorski@getresponse.com!
Mack Gorski – Education Expert