Making Your API Delightful & Memorable by Bear Douglas, Developer Relations Lead at Slack

1. Making Your API
Delightful & Memorable
Bear Douglas
Developer Relations Lead at Slack

2. Building Delight into API
Interactions
Bear Douglas
@beardigsit
DevRel Lead @SlackHQ

3. Hi, I’m Bear!

4. Do you remember your first Heroku
deploy?

5. From web.archive.org, Mar 30, 2010

6. What does “delight” get you?

7. 1. Adoption
2. Success rate of integration
3. Customer Satisfaction (CSAT)
4. Willingness to promote (NPS)
5. Retention over time
Quality Affects

8. Think about the user journey

9. 1. Onboarding and setup
2. Daily use
3. When something goes wrong
Key Moments For Delight

10. Let’s start with daily use

11. Consistency

12. OpenAPI Magic

13. 41 68 8:48 PM – 15 Jul 2014
Ease and speed of use

14. Now, let’s talk onboarding

15. Controversy - the Fabric installer

16. Can you make it one step easier?

17. Can you reduce context
switching?

18. Delight in failure - really.

19. Grace in failure

20. The power of suggestion

21. Support as DevX

22. Love coffee? Visit our site to
see the full Barista Bar menu
and specials! #LoveCoffee
41 68 8:48 PM – 15 Jul 2014
The Barista Bar
@baristabar
Voice & tone

23. Engage in real dialogue

24. Surprise and delight

25. Follow up & follow through

26. Your team feels delight dividends

27. 1. Adoption
2. Success rate of integration
3. Customer Satisfaction (CSAT)
4. Willingness to promote (NPS)
5. Retention over time
Quality Affects

28. Thanks!