2. Facebook for Libraries &
Networks
Gerry McKiernan
Science and Technology Librarian
Iowa State University Library
Ames IA 50011
http://www.public.iastate.edu/~gerrymck/CIL2008.ppt
3. Computers in Libraries 2008
Post-Conference
Hyatt Regency Crystal City
Arlington VA
April 10
9AM - Noon
http://www.infotoday.com/cil2008/
4. !!! THANK YOU !!!
Jane Dysart
Dysart & Jones Associates
>>><<<
Computers in Libraries
2008
Organizing/Reviewing
Committee
5. DISCLAIMER (1)
The screen prints selected
for this presentation are for
educational purposes, and
their inclusion does not
constitute an endorsement of
an associated person,
product, service, or
institution.
6. DISCLAIMER (2)
The views and opinions
expressed in this presentation
are those of the presenter and
do not constitute an
endorsement by Iowa State
University or its Library.
9. WEB 2.0=PARTICIPATORY WEB
Web 2.0, refers to a perceived second
generation of Web-based communities and
hosted services — such as social-networking
sites, wikis and folksonomies — which aim to
***facilitate collaboration and sharing***
between users.
The term became popular following the first
O'Reilly Media Web 2.0 conference in 2004.
Although the term suggests a new version of
the World Wide Web, it does not refer to an
update to any technical specifications, but to
***changes in the ways software developers
and end-users use the Web***
http://en.wikipedia.org/wiki/Web_2
10.
11. SOCIAL NETWORKING (1)
A social network service focuses
on the building and verifying of
online social networks for
communities of people who share
interests and activities, or who are
interested in exploring the
interests and activities of others,
and which necessitates the use of
software.
12. SOCIAL NETWORKING (2)
Most social network services are
primarily Web-based and provide
a collection of various ways for
users to interact, such as chat,
messaging, email, video, voice
chat, file sharing, blogging,
discussion groups, … [etc.]
http://en.wikipedia.org/wiki/Social_network_service
25. FACEBOOK OVERVIEW (1)
Launched on February 4 2004
Founded by Mark Zuckerberg at Harvard
Expanded from Harvard to other
colleges and universities, then to high
schools, then to companies, then to any
one
Largest number of registered users
among college-focused sites (July
2007)
Facebook is the 5th most-trafficked
website in the world (comScore)
http://en.wikipedia.org/wiki/Facebook
http://www.facebook.com/press/info.php?statistics
26. FACEBOOK OVERVIEW (2)
Number One site for photos in the United
States, ahead of public sites such as Flickr
Membership
~ 68 million
Growth
7 million (July 2006)
9 million (September 2006)
14 million (January 2007)
36 million (August 2007)
68 million (April 12008)
1 million new registrations / week
http://www.wired.com/techbiz/startups/news/2007/09/ff_facebook
http://www.facebook.com/press/info.php?statistics
30. ELIGIBILITY
Membership in the Service is void where prohibited.
This Site is intended solely for users who are thirteen
(13) years of age or older, and users of the Site
under 18 who are currently in high school or college.
Any registration by, use of or access to the Site by
anyone under 13, or by anyone who is under 18 and
not in high school or college, is unauthorized,
unlicensed and in violation of these Terms of Use.
By using the Service or the Site, you represent and
warrant that you are 13 or older and in high school
or college, or else that you are 18 or older, and that
you agree to and to abide by all of the terms and
conditions of this Agreement.
http://www.facebook.com/terms.php
31. REGISTRATION DATA
In consideration of your use of the Site, you
agree to
(a) provide accurate, current and complete
information about you as may be prompted by
any registration forms on the Site
("Registration Data");
(b) maintain the security of your password
and identification;
(c) maintain and promptly update the
Registration Data, and any other information
you provide to Company, to keep it accurate,
current and complete; and
(d) be fully responsible for all use of your
account and for any actions that take place
using your account.
http://www.facebook.com/terms.php
32. All content on the Site and available through the
Service, including designs, text, graphics, pictures,
video, information, applications, software, music,
sound and other files, and their selection and
arrangement (the "Site Content"), are the
proprietary property of the Company, its users or its
licensors with all rights reserved.
No Site Content may be modified, copied, distributed,
framed, reproduced, republished, downloaded,
displayed, posted, transmitted, or sold in any form or
by any means, in whole or in part, without the
Company's prior written permission, except that the
foregoing does not apply to your own User Content
(as defined below) that you legally post on the Site.
PROPRIETY RIGHTS IN
SITE CONTENT (1)
http://www.facebook.com/terms.php
33. Provided that you are eligible for use of the Site, you are
granted a limited license to access and use the Site and
the Site Content and to download or print a copy of any
portion of the Site Content to which you have properly
gained access solely for your personal, non-commercial
use, provided that you keep all copyright or other
proprietary notices intact.
Except for your own User Content, you may not upload
or republish Site Content on any Internet, Intranet or
Extranet site or incorporate the information in any other
database or compilation, and any other use of the Site
Content is strictly prohibited. Such license is subject to
these Terms of Use and does not include use of any data
mining, robots or similar data gathering or extraction
methods.
PROPRIETY RIGHTS IN
SITE CONTENT (2)
34. Any use of the Site or the Site Content other
than as specifically authorized herein, without
the prior written permission of Company, is
strictly prohibited and will terminate the license
granted herein.
Such unauthorized use may also violate
applicable laws including copyright and
trademark laws and applicable communications
regulations and statutes.
Unless explicitly stated herein, nothing in these
Terms of Use shall be construed as conferring
any license to intellectual property rights,
whether by estoppel, implication or otherwise.
This license is revocable at any time without
notice and with or without cause.
PROPRIETY RIGHTS IN
SITE CONTENT (3)
35. You understand that except for advertising
programs offered by us on the Site (e.g.,
Facebook Flyers, Facebook Marketplace),
the Service and the Site are available for
your personal, non-commercial use only.
You represent, warrant and agree that no
materials of any kind submitted through
your account or otherwise posted,
transmitted, or shared by you on or through
the Service will violate or infringe upon the
rights of any third party, including
copyright, trademark, privacy, publicity or
other personal or proprietary rights; or
contain libelous, defamatory or otherwise
unlawful material.
USER CONDUCT (1)
36. In addition, you agree not to use the Service or the Site to:
harvest or collect email addresses or other contact
information of other users from the Service or the Site by
electronic or other means for the purposes of sending
unsolicited emails or other unsolicited communications;
use the Service or the Site in any unlawful manner or in
any other manner that could damage, disable, overburden
or impair the Site;
use automated scripts to collect information from or
otherwise interact with the Service or the Site;
upload, post, transmit, share, store or otherwise make
available any content that we deem to be harmful,
threatening, unlawful, defamatory, infringing, abusive,
inflammatory, harassing, vulgar, obscene, fraudulent,
invasive of privacy or publicity rights, hateful, or racially,
ethnically or otherwise objectionable;
USER CONDUCT (2)
37. upload, post, transmit, share, store or otherwise make
available any videos other than those of a personal nature
that: (i) are of you or your friends, (ii) are taken by you or
your friends, or (iii) are original art or animation created by
you or your friends;
register for more than one User account, register for a User
account on behalf of an individual other than yourself, or
register for a User account on behalf of any group or entity;
impersonate any person or entity, or falsely state or otherwise
misrepresent yourself, your age or your affiliation with any
person or entity;
upload, post, transmit, share or otherwise make available any
unsolicited or unauthorized advertising, solicitations,
promotional materials, "junk mail," "spam," "chain letters,"
"pyramid schemes," or any other form of solicitation;
USER CONDUCT (3)
38. upload, post, transmit, share, store or otherwise make
publicly available on the Site any private information of any
third party, including, addresses, phone numbers, email
addresses, Social Security numbers and credit card
numbers;
solicit personal information from anyone under 18 or solicit
passwords or personally identifying information for
commercial or unlawful purposes;
upload, post, transmit, share or otherwise make available
any material that contains software viruses or any other
computer code, files or programs designed to interrupt,
destroy or limit the functionality of any computer software
or hardware or telecommunications equipment;
intimidate or harass another;
upload, post, transmit, share, store or otherwise make
available content that would constitute, encourage or
provide instructions for a criminal offense, violate the
rights of any party, or that would otherwise create liability
or violate any local, state, national or international law;
USER CONDUCT (4)
39. use or attempt to use another's account, service or
system without authorization from the Company, or
create a false identity on the Service or the Site.
upload, post, transmit, share, store or otherwise
make available content that, in the sole judgment of
Company, is objectionable or which restricts or
inhibits any other person from using or enjoying the
Site, or which may expose Company or its users to
any harm or liability of any type.
Without limiting any of the foregoing, you also agree
to abide by our Facebook Code of Conduct that
provides further information regarding the authorized
conduct of users on Facebook.
USER CONDUCT (5)
40. You are solely responsible for the photos, profiles (including your
name, image, and likeness), messages, notes, text, information,
music, video, advertisements, listings, and other content that you
upload, publish or display (hereinafter, "post") on or through the
Service or the Site, or transmit to or share with other users
(collectively the "User Content").
You may not post, transmit, or share User Content on the Site or
Service that you did not create or that you do not have permission
to post.
You understand and agree that the Company may, but is not
obligated to, review the Site and may delete or remove (without
notice) any Site Content or User Content in its sole discretion, for
any reason or no reason, including User Content that in the sole
judgment of the Company violates this Agreement or the Facebook
Code of Conduct, or which might be offensive, illegal, or that might
violate the rights, harm, or threaten the safety of users or others.
You are solely responsible at your sole cost and expense for
creating backup copies and replacing any User Content you post or
store on the Site or provide to the Company.
USER CONTENT ON THE SITE (1)
http://www.facebook.com/terms.php
41. When you post User Content to the Site, you authorize and
direct us to make such copies thereof as we deem
necessary in order to facilitate the posting and storage of
the User Content on the Site.
By posting User Content to any part of the Site, you
automatically grant, and you represent and warrant that
you have the right to grant, to the Company an irrevocable,
perpetual, non-exclusive, transferable, fully paid,
worldwide license (with the right to sublicense) to use,
copy, publicly perform, publicly display, reformat,
translate, excerpt (in whole or in part) and distribute such
User Content for any purpose, commercial, advertising, or
otherwise, on or in connection with the Site or the
promotion thereof, to prepare derivative works of, or
incorporate into other works, such User Content, and to
grant and authorize sublicenses of the foregoing.
USER CONTENT ON THE SITE (2)
42. You may remove your User Content from the Site at any
time. If you choose to remove your User Content, the
license granted above will automatically expire, however
you acknowledge that the Company may retain archived
copies of your User Content.
Facebook does not assert any ownership over your User
Content; rather, as between us and you, subject to the
rights granted to us in these Terms, you retain full
ownership of all of your User Content and any intellectual
property rights or other proprietary rights associated with
your User Content.
USER CONTENT ON THE SITE (3)
50. Facebook Features (1)
Profile
Contains all the information about an individual that
friends and people in your networks can view
Networks, Sex, Relationship Status, Birthday,
Hometown, Political Views, Religious Views
Education and Work--Education Info: Colleges,
High School. Work Info: Employer, Position, Time
Period
Information -- Contact Info: E-mail, AIM, Land
Phone, Current Address, Residence, Website.
Personal Info: Activities, Interests, Favorite
Music, Favorite TV Shows, Favorite Books,
Favorite Quotes
http://iastate.facebook.com/privacy.php?view=profile
51.
52.
53.
54. Facebook Features (2)
Individual Provides
OR
Chooses NOT
To Provide
Nearly ALL Details
http://iastate.facebook.com/privacy.php?view=profile
55. Core Features
Friends
Inbox and Messages
News Feed and Status
Profile and Mini-Feed
Pokes
Requests and Notifications
The Wall
Facebook Features (3)
56. Applications by Facebook
Groups
Events
Notes
Posted Items
Video
Facebook Features (4)
64. Facebook is made up of MANY
NETWORKS, each based around
a workplace, region, high
school or college.
Join your networks to discover
more about the people around
you.
JOINING
81. THE WALL
The Wall is a forum for your friends to
post comments or insights about you.
You can always remove comments
you don't like from your own Wall.
You can restrict who your Wall is
visible to, or turn it off entirely, by
going to the "Profile" section of the
Privacy page.
118. Launched in November 2007, Facebook
Pages allow “local businesses, sports
teams, artists, films, brands, public
figures, non-profits [,consortia] and
other business organizations to have a
presence on Facebook.”
Facebook Pages (1)
http://www.facebook.com/FacebookPages
119. Facebook Pages (2)
“Users can add themselves to … [a]
Facebook Page as fans, write on …[its] Wall,
purchase products, learn about special
promotions, upload photos, and join other
users in discussion groups, … [as well as]
send updates ... . … [A]pplications [can be
added] to … [a] Page and engage users with
videos, notes, links, Flash content, and
more.”
120. http://ads.ak.facebook.com/ads/pages/
guides/creating_a_facebook_page.pdf
Available Elements:
A. Business Picture: Can be a maximum width of
396, and the height can only ever be 3x the width
B. Basic Info: “General info” about the brand.
Fields are category specific to your vertical and
can be left blank.
C. The Wall: Users can post messages to you
D. Discussion Board: Users can discuss new
products, services and promotions
Facebook Pages (3)
121. http://ads.ak.facebook.com/ads/pages/
guides/creating_a_facebook_page.pdf
Facebook Pages (4)
E. Links: Click to edit the page or Admin
capabilities
F. Fans: Displays users that are fans of the
business
G. Video: Admin can upload to share
H. Photos: Admin can upload and Facebook
Pages can be tagged in photos by their fans
I. Events: Once an event is added, it can be
populated in the user’s calendar
125. Facebook Applications
Facebook Platform announced at
Facebook F8 conference in late
May 2007
20,000+ apps (04-01-08)
140 new apps/ day (04-01-08)
http://www.facebook.com/press/info.php?statistics
126.
127.
128.
129.
130.
131. EXTENDED INFO (1)
With Facebook, your profile comes
with fields such as Activities,
Interests, and Favorite Music, but
Extended Info allows you to
customize the titles of fields that are
put on your profile, as well as the
content.
132. EXTENDED INFO(2)
New Features
Add Extended Info to your Facebook Pages
A second box for your profile: install More
Extended Info
Friend tagging
Can't think of what to enter? Insert a
random field title
Search across Extended Info
Preview your Extended Info changes
without going to your profile
View the most popular field titles and
categories used
Customize links and fonts
133. EXTENDED INFO(2)
Preferences page
Add as many fields to your Extended Info as
you'd like
Include MP3s and images
Include YouTube and Google Video clips
Custom categories (similar to Contact Info,
Personal Info)
Re-position/move fields
News Feed integration
Support for all character sets (Chinese,
Japanese, Russian, Hebrew, Spanish, etc.)
134. FACEBOOK APPS FOR LIBRARIES
http://iastate.facebook.com/group.php?gid=2469777131
135. Books
Digital Reference
Events
Journal Articles
Library Search
News
Photos
RSS / Webfeeds
Reference Resources
Social Bookmarking
User Guides
Video / YouTube
Video Box
Wikis
FACEBOOK APPS FOR LIBRARIES
160. RESEARCHERS AND SCHOLARS
2collab [http://www.2collab.com/]
Chemistry.org/exchange
[http://exchange.chemistry.org/cms/]
Nature Network [http://network.nature.com/]
Pronetos: The Social Network For Scholars
[http://pronetos.com/]
MEMBER SERVICES
American Chemical Society Member Network
[http://membernetwork.acs.org/]
My ALA
[http://blogs.ala.org/media/blogs/ittsupdate.ph
p/2008ALA-RFP-DrupalDeveloper.pdf]
SOCIAL NETWORKING SITES (3)
162. LinkedIn is an online network of more than 20
million experienced professionals from around the
world, representing 150 industries.
When you join, you create a profile that
summarizes your professional accomplishments.
Your profile helps you find and be found by former
colleagues, clients, and partners. You can add
more connections by inviting trusted contacts to
join LinkedIn and connect to you.
Your network consists of your connections, your
connections’ connections, and the people they
know, linking you to thousands of qualified
professionals.
LinkedIn (1)
163. Through Your Network You Can
Find potential clients, service providers, subject
experts, and partners who come recommended
Be found for business opportunities
Search for great jobs
Discover inside connections that can help you
land jobs and close deals
Post and distribute job listings
Find high-quality passive candidates
Get introduced to other professionals through
the people you know
LinkedIn is free to join. We also offer paid
accounts that give you more tools for finding and
reaching the right people, whether or not they
are in your network.
LinkedIn (2)
165. We are the social network for
scholars.
We are the home for Faculty,
Students, and Researchers of every
academic discipline who want to be
recognized as leaders in their field.
We give you a platform to network
and collaborate with your colleagues
all over the world. We are the forum
for building ideas, keeping up with
the latest in your field, and nurturing
your professional legacy.
Pronetos (1)
166. Share a paper with colleagues
Find scholars in your field
Post course materials
Network and collaborate
Find research in your field
Post an announcement to your
colleagues
See the message board in your
discipline
Pronetos (2)
168. chemistry.org/exchange is user-driven
scientific content: you can share, vote,
and comment on articles and news
among a global community.
chemistry.org/exchange is a scientific
community: create a profile, assign tags
(keywords) to your account, and find
and network with other registered
users.
chemistry.org/exchange is an article
repository: start a library of scientific
research that's important to you--
publications you've authored, or articles
that furthers your research.
chemistry.org/exchange (1)
170. Nature Network is the online meeting place
for you and fellow scientists to gather, talk
and find out about the latest scientific news
and events. Science is an international
endeavor and deserves a global stage for
discussion.
Scientists can also benefit from interactions
at the local level. That's why you'll see an
increasing number of local city hubs on
Nature Network, starting with Boston and
London.
Nature Network (1)
171. Nature Network is completely free. Here's what
you can do on it:
Create your own personal profile page and
describe yourself and your research.
Set up a group for your lab, department or
institution. Or you can form a topic-based
group, such as an RNAi, climate change, or
nanotechnology group.
Join and have discussions with group members.
Build your own online network of likeminded
people. and give us your take on what's going
on in your field or in the broader world of
science; post comments on other people's blogs
Nature Network (2)
172. On the city pages, search and browse our
comprehensive listing of all upcoming
seminars and conferences. We aim to list
everything from niche meetings to
screenings of science-based films and plays.
You can even post your own events.
Read the latest news, views and historical
insights in the news sections of our featured
cities. And then discuss these articles via
our commenting system.
Browse local jobs listings.
Nature Network (3)
174. Develop Your Own Personal Network
Of ACS Members
Share Research And Publication
Information
Find Friends And Colleagues Faster
and Easier Than Ever Before
ACS Member Network
http://membernetwork.acs.org/
182. MY ALA (2)
Communication
Modules
Announcements
Contextual help
FAQs
Member search
Online status
RSS feeds (both
displaying external
feeds & generating
internal ones)
Search across all
communities
Welcome message
Interactive
Communication
Modules
Chat
Discussion forums (with
opt-in subscriptions by
email)
Document & file
repository (upload &
download)
Messaging (email) within
the system
Surveys & voting
183. Planning &
Organization
Modules
Contacts
(name, phones,
email)
Event calendar
Tables
Site Administration
Features
Module inserting,
moving, deletion &
restoration (from
recycle bin)
Module permissions
Navigation options for
left hand, dropdown &
top navigation
30 days of usage
statistics
MY ALA (3)
184. APIs for interaction
with external sites
(Facebook, Flickr,
Mediawiki, etc.)
Blogs
Collaborative web
pages/documents,
including versioning
Embedded content
(Flickr pictures,
YouTube videos, etc.)
Surfacing of relevant
communities to
members based on
interests noted in
their profiles
Tagging and tag
clouds for nodes
Wiki functionality or
integration
MY ALA (4)
New Features & Functionality (1)
Web 2.0 Features
185. MY ALA (5)
New Features & Functionality (2)
Interface Interaction Options
Advanced member
search
Ability to opt-in to
forward messages
to personal email,
or just use of
personal email
instead of an
internal messaging
system
Dashboard page to
show most current
content from
communities member
has joined
Enhanced member
profiles
Font size widgets that
let members set the
text size for their own
individual taste
186. MY ALA (6)
Sitewide Features
Archiving of all content
Contextual help
Media support (audio,
video, screencasts, etc.
Photo/images galleries,
integration of Flickr
content, image resizing
Spellcheck
WYSIWYG editor that
adheres to WAI
guidelines
New Features & Functionality (3)
Backend
Ability for each
community to choose a
default theme or use
one of their own design
Caching and/or other
techniques to improve
performance
Default community w/
full functionality
designed in conjunction
with ALA’s trainer
Usage statistics
187. Friends: Social Networking Sites for
Engaged Library Services
http://onlinesocialnetworks.blogspot.com/
190. Facebook for Libraries &
Networks
Gerry McKiernan
Science and Technology Librarian
Iowa State University Library
Ames IA 50011
http://www.public.iastate.edu/~gerrymck/CIL2008.ppt
