SlideShare a Scribd company logo
consumption
habits
Application
• So how will our music video apply to our
audience?
• We plan on using part of Blumler and Katz’s
theory of uses and gratifications.
They developed this theory in 1974 and we
want to use it to help define our audience.
The reasons
This theory suggests that audiences use media texts for various reasons; here
are those suggestions:
1. Diversion (escapism)- To escape from everyday life.
2. Personal relationships (social interaction)- The use of a media text for
emotional use and other interaction.
3. Personal identity (create their own identity) – from characters or
celebrities- in order to help find themselves.
4. Entertainment- use of relaxation, enjoyment, and emotional release.
5. Surveillance- To gain information and knowledge.
SO WHO WILL WE BE APPLYING THIS
THEORY TOO?
WOLF ALICE and consumption
•We will use the ‘uses and gratification theory’ in order to narrow down our
audiences and help us limit what kind of look and style we will go for when
recreating our music video.
• We will use the ideas of diversion and personal identity when creating our content
for our recreated music video.
• In order to push for our video to be a source of personal identity we will use
locations, music, style to target our audiences at the ages between 13-21. I think it is
very important to put content into the media for teens because those are the years
where you get the opportunity to find yourself and create your individual style and
ideas.

More Related Content

What's hot

Evaluation question one
Evaluation question oneEvaluation question one
Evaluation question one
dobbyclark
 
Question 1
Question 1Question 1
Question 1
georgiaadderley
 
Mise En Scene - BlueSkyStudios
Mise En Scene - BlueSkyStudiosMise En Scene - BlueSkyStudios
Mise En Scene - BlueSkyStudios
rhsmediastudies
 
Digipak and ad planning
Digipak and ad planningDigipak and ad planning
Digipak and ad planning
Hannah-cowling
 
In what ways does your media product use, develop or challenge conventions of...
In what ways does your media product use, develop or challenge conventions of...In what ways does your media product use, develop or challenge conventions of...
In what ways does your media product use, develop or challenge conventions of...RHoney10
 
Evaluation q1
Evaluation q1Evaluation q1
Evaluation q1
Pierre Houston
 
Media evaluation
Media evaluationMedia evaluation
Media evaluation04lovellh
 
Media evaluation 1
Media evaluation 1Media evaluation 1
Media evaluation 104lovellh
 
Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2
samanthacelosa
 
Question 2 media evaluation
Question 2 media evaluation Question 2 media evaluation
Question 2 media evaluation
Pedz97
 
BlueSkyStudios Initial Audience Survey
BlueSkyStudios Initial Audience SurveyBlueSkyStudios Initial Audience Survey
BlueSkyStudios Initial Audience Survey
rhsmediastudies
 
BlueSkyStudios Pitch
BlueSkyStudios PitchBlueSkyStudios Pitch
BlueSkyStudios Pitch
rhsmediastudies
 
Evaluation task 1
Evaluation task 1Evaluation task 1
Evaluation task 1
Lucinda Pager
 
Evaluation - Question 1
Evaluation - Question 1Evaluation - Question 1
Evaluation - Question 1
Tom Ibbott
 
Evaluation question one
Evaluation question oneEvaluation question one
Evaluation question oneHannah Woods
 
Task 1
Task 1 Task 1
Task 1
meganhavard
 
Evaluation Question #1
Evaluation Question #1Evaluation Question #1
Evaluation Question #1
A2 Media
 
Media Evaluation Q1
Media Evaluation Q1Media Evaluation Q1
Media Evaluation Q1megaberhope
 

What's hot (20)

Evaluation question one
Evaluation question oneEvaluation question one
Evaluation question one
 
Question 1
Question 1Question 1
Question 1
 
Evaluation Question One
Evaluation Question OneEvaluation Question One
Evaluation Question One
 
Mise En Scene - BlueSkyStudios
Mise En Scene - BlueSkyStudiosMise En Scene - BlueSkyStudios
Mise En Scene - BlueSkyStudios
 
Digipak and ad planning
Digipak and ad planningDigipak and ad planning
Digipak and ad planning
 
In what ways does your media product use, develop or challenge conventions of...
In what ways does your media product use, develop or challenge conventions of...In what ways does your media product use, develop or challenge conventions of...
In what ways does your media product use, develop or challenge conventions of...
 
Evaluation q1
Evaluation q1Evaluation q1
Evaluation q1
 
Media evaluation
Media evaluationMedia evaluation
Media evaluation
 
Media evaluation 1
Media evaluation 1Media evaluation 1
Media evaluation 1
 
Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2
 
Question 2 media evaluation
Question 2 media evaluation Question 2 media evaluation
Question 2 media evaluation
 
BlueSkyStudios Initial Audience Survey
BlueSkyStudios Initial Audience SurveyBlueSkyStudios Initial Audience Survey
BlueSkyStudios Initial Audience Survey
 
BlueSkyStudios Pitch
BlueSkyStudios PitchBlueSkyStudios Pitch
BlueSkyStudios Pitch
 
Media evaluation 1
Media evaluation 1Media evaluation 1
Media evaluation 1
 
Evaluation task 1
Evaluation task 1Evaluation task 1
Evaluation task 1
 
Evaluation - Question 1
Evaluation - Question 1Evaluation - Question 1
Evaluation - Question 1
 
Evaluation question one
Evaluation question oneEvaluation question one
Evaluation question one
 
Task 1
Task 1 Task 1
Task 1
 
Evaluation Question #1
Evaluation Question #1Evaluation Question #1
Evaluation Question #1
 
Media Evaluation Q1
Media Evaluation Q1Media Evaluation Q1
Media Evaluation Q1
 

Similar to uses and gratifications- wolf alice

Task 3 Summary
Task 3 SummaryTask 3 Summary
Task 3 Summary
dunkleyella
 
Audience
AudienceAudience
Audience
chelseaharper
 
Uses and gratifications
Uses and gratificationsUses and gratifications
Uses and gratifications
Natasha Newman
 
THEORETICAL RESEARCH
THEORETICAL RESEARCH THEORETICAL RESEARCH
THEORETICAL RESEARCH
AELMedia
 
Presentation2
Presentation2Presentation2
Presentation2
AELMedia
 
Uses and Gratification Theory
Uses and Gratification TheoryUses and Gratification Theory
Uses and Gratification Theory
Thuvaa Kuru
 
Presentation2
Presentation2Presentation2
Presentation2
AELMedia
 
Section A audience
Section A audienceSection A audience
Section A audience
Naamah Hill
 
audience theory
audience theoryaudience theory
audience theory
s0016541
 
Research and Planning
Research and Planning Research and Planning
Research and Planning
hurtwoodhousemedia5
 
Uses and Gratification Theory
Uses and Gratification TheoryUses and Gratification Theory
Uses and Gratification Theory
Thuvaa Kuru
 
Mv assignment 01 2021 pro forma
Mv assignment 01 2021 pro formaMv assignment 01 2021 pro forma
Mv assignment 01 2021 pro forma
ScottMandis
 
Media lessons 7-9 - Active audiences
Media lessons 7-9 - Active audiencesMedia lessons 7-9 - Active audiences
Media lessons 7-9 - Active audiences
Mike Gunn
 
Question 1
Question 1Question 1
Question 1
pishipal
 
Section A Audience
Section A AudienceSection A Audience
Section A Audience
Naamah Hill
 
Audience theory
Audience theoryAudience theory
Audience theory
StephBlanchard
 
Mv assignment 01 2020 pro forma jack hurst
Mv assignment 01 2020 pro forma jack hurstMv assignment 01 2020 pro forma jack hurst
Mv assignment 01 2020 pro forma jack hurst
jackhurst8
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theorykomedia
 
Exam lessons 3 (audiences) Section A A2 Media Exam
Exam lessons 3 (audiences) Section A A2 Media Exam Exam lessons 3 (audiences) Section A A2 Media Exam
Exam lessons 3 (audiences) Section A A2 Media Exam
Belinda Raji
 

Similar to uses and gratifications- wolf alice (20)

Task 3 Summary
Task 3 SummaryTask 3 Summary
Task 3 Summary
 
Audience
AudienceAudience
Audience
 
Uses and gratifications
Uses and gratificationsUses and gratifications
Uses and gratifications
 
THEORETICAL RESEARCH
THEORETICAL RESEARCH THEORETICAL RESEARCH
THEORETICAL RESEARCH
 
Presentation2
Presentation2Presentation2
Presentation2
 
Uses and Gratification Theory
Uses and Gratification TheoryUses and Gratification Theory
Uses and Gratification Theory
 
Presentation2
Presentation2Presentation2
Presentation2
 
Section A audience
Section A audienceSection A audience
Section A audience
 
audience theory
audience theoryaudience theory
audience theory
 
Research and Planning
Research and Planning Research and Planning
Research and Planning
 
Uses and Gratification Theory
Uses and Gratification TheoryUses and Gratification Theory
Uses and Gratification Theory
 
Uses&grats
Uses&gratsUses&grats
Uses&grats
 
Mv assignment 01 2021 pro forma
Mv assignment 01 2021 pro formaMv assignment 01 2021 pro forma
Mv assignment 01 2021 pro forma
 
Media lessons 7-9 - Active audiences
Media lessons 7-9 - Active audiencesMedia lessons 7-9 - Active audiences
Media lessons 7-9 - Active audiences
 
Question 1
Question 1Question 1
Question 1
 
Section A Audience
Section A AudienceSection A Audience
Section A Audience
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Mv assignment 01 2020 pro forma jack hurst
Mv assignment 01 2020 pro forma jack hurstMv assignment 01 2020 pro forma jack hurst
Mv assignment 01 2020 pro forma jack hurst
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theory
 
Exam lessons 3 (audiences) Section A A2 Media Exam
Exam lessons 3 (audiences) Section A A2 Media Exam Exam lessons 3 (audiences) Section A A2 Media Exam
Exam lessons 3 (audiences) Section A A2 Media Exam
 

More from Georgie Brough

Mtv company case study
Mtv  company case studyMtv  company case study
Mtv company case study
Georgie Brough
 
Music video regulation
Music video regulationMusic video regulation
Music video regulation
Georgie Brough
 
Star theory
Star theoryStar theory
Star theory
Georgie Brough
 
Coolest album covers
Coolest album coversCoolest album covers
Coolest album covers
Georgie Brough
 
History of the music video
History of the music videoHistory of the music video
History of the music videoGeorgie Brough
 
Textual analysis lana del rey
Textual analysis lana del reyTextual analysis lana del rey
Textual analysis lana del reyGeorgie Brough
 
Question 1
Question 1Question 1
Question 1
Georgie Brough
 
Preliminary evaluation
Preliminary evaluationPreliminary evaluation
Preliminary evaluation
Georgie Brough
 

More from Georgie Brough (9)

Mtv company case study
Mtv  company case studyMtv  company case study
Mtv company case study
 
Music video regulation
Music video regulationMusic video regulation
Music video regulation
 
Star theory
Star theoryStar theory
Star theory
 
Coolest album covers
Coolest album coversCoolest album covers
Coolest album covers
 
History of the music video
History of the music videoHistory of the music video
History of the music video
 
Textual analysis lana del rey
Textual analysis lana del reyTextual analysis lana del rey
Textual analysis lana del rey
 
Question 1
Question 1Question 1
Question 1
 
Question 1
Question 1Question 1
Question 1
 
Preliminary evaluation
Preliminary evaluationPreliminary evaluation
Preliminary evaluation
 

Recently uploaded

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Product School
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
Abida Shariff
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
Fwdays
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Product School
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*
Frank van Harmelen
 
Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical Futures
Bhaskar Mitra
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 

Recently uploaded (20)

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*
 
Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical Futures
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 

uses and gratifications- wolf alice

  • 2. Application • So how will our music video apply to our audience? • We plan on using part of Blumler and Katz’s theory of uses and gratifications. They developed this theory in 1974 and we want to use it to help define our audience.
  • 3. The reasons This theory suggests that audiences use media texts for various reasons; here are those suggestions: 1. Diversion (escapism)- To escape from everyday life. 2. Personal relationships (social interaction)- The use of a media text for emotional use and other interaction. 3. Personal identity (create their own identity) – from characters or celebrities- in order to help find themselves. 4. Entertainment- use of relaxation, enjoyment, and emotional release. 5. Surveillance- To gain information and knowledge.
  • 4. SO WHO WILL WE BE APPLYING THIS THEORY TOO?
  • 5. WOLF ALICE and consumption •We will use the ‘uses and gratification theory’ in order to narrow down our audiences and help us limit what kind of look and style we will go for when recreating our music video. • We will use the ideas of diversion and personal identity when creating our content for our recreated music video. • In order to push for our video to be a source of personal identity we will use locations, music, style to target our audiences at the ages between 13-21. I think it is very important to put content into the media for teens because those are the years where you get the opportunity to find yourself and create your individual style and ideas.