2.17.22

1. Mistakes Women Business Owners
Make With Their Finances
April Murdaugh is a Registered Representative of and offers securities solely through Equity Services, Inc., 1050 Crown Pointe
Parkway, Suite 1700, Atlanta, GA 30338 (770) 5123-5100. Women to Women Financial is independent of ESI.

2. April D. Murdaugh, EdD.
• Financial Professional.
• Single mom of three children.
• 2011 Homeless.
• Lost everything three times.
Committed to helping professional women and
business owners create and grow generational
wealth.

3. The Facts

4. Women Business Owners In America
• More than 11.6 million firms are owned by women.
• Women employ 9 million people.
• Women control 1.7 trillion in sales.
• 5.4 million business are owned by women of color.
https://www.nawbo.org/resources/women-business-owner-statistics

5. 7th Biggest Mistake

6. Mistake #7: Lack Financial Confidence
• Men are more likely than women to be engaged in the market.
• Millionaire Investor Confidence Index for Men it is 1 for
Women it is -10.
• Women rate themselves as “not very knowledgeable” or “not
at all knowledgeable,” while men rate themselves very
knowledgeable or fairly-knowledgeable.
Spectrum Group (2016). Voice of the investor. Retrieved from:
https://spectrem.com/Content/men-vs-women-investor-confidence-gap.aspx

7. 6th Biggest Mistake

8. Mistake #6: Not Negotiating
• Women negotiate mor assertively for others.
• They don’t want to be pushy.
• Not sure of their worth.
• Don’t know how to negotiate.
• Women make .80 cents for every dollar that a man
makes.
Sanker, C. (2017). Why don’t more women negotiate? Forbes Magazine. Retrieved from:
https://www.forbes.com/sites/forbescoachescouncil/2017/07/13/why-dont-more-women-negotiate/#2f6cd1a0e769
https://www.pon.harvard.edu/daily/business-negotiations/women-and-negotiation-narrowing-the-gender-gap/

9. 5th Biggest Mistake

10. Mistake #5: Avoiding It
•Finances seem too overwhelming.
•Women make .80 cents for every dollar that a
man makes
•8 of 10 women do not discuss money with their
close friends or family.
•50% of women lack confidence.
Sanker, C. (2017). Why don’t more women negotiate? Forbes Magazine. Retrieved from:
https://www.forbes.com/sites/forbescoachescouncil/2017/07/13/why-dont-more-women-
negotiate/#2f6cd1a0e769

11. 4th Biggest Mistake

12. Mistake #4
Mixing Business and Personal Expenses
• Impact loan eligibility.
• Accounting problems.
• “Piercing the Corporate Veil.”
• Spur and IRS Audit.
https://tolbertcpa.com/2019/08/14/heres-why-business-personal-expenses-should-be-kept-separate/

13. 3rd Biggest Mistake

14. Mistake #3:
Lack of Risk Management
•75% of business are underinsured by more
than 40%.
•More than 80% don’t have Small Business
Insurance.
• Lack Insurance for: Theft, Being Sued,
Contracts, Accidents, Disability, and Death.
https://www.entrepreneur.com/article/321029

15. 2nd Biggest Mistake

16. Mistake #2:
No Business Succession Plan
•Peace of mind for the business you’ve built.
•Ability to respond to life/business events.
•Prepare for your heirs financially.
•Retirement strategy.
https://www.score.org/resource/small-business-owner-guide-succession-planning

17. The Biggest
Mistake

18. Mistake #1

19. Mistake #1: Not Hiring A Team
Certified Public Accountant, Bookkeeper, Attorney & Financial Adviser
• Reduces your burden.
• Helps maximize investments.
• Helps to cut costs
• Helps you stay legal.
• Independent non-partial advice.
• Helps with Business & Personal.
https://www.mindmybusinessnyc.com/why-you-need-a-financial-advisor/

20. How I Can

21. Six Key Areas
Current Financial Position
Risk Management
Long-Term Strategies
Tax Strategies
Retirement Strategies
Legacy Planning Strategies
My Financial
Process

22. Always complimentary.
60-minute virtual appointments.
Assess your financial position and learn about
your goals.
Determine if there is synergy to work
together.
Work together to develop and implement
your financial goals.
Contact me at:
www.womantowomanfinancial.com
info@womantowomanfinancial.com
904-753-5250
Financial
Consultation

23. Sanker, C. (2017). Why don’t more women negotiate? Forbes Magazine. Retrieved from:
https://www.forbes.com/sites/forbescoachescouncil/2017/07/13/why-dont-more-women-
negotiate/#2f6cd1a0e769
https://agentblog.nationallife.com/review-the-cares-act-with-your-clients/
Spectrum Group (2016). Voice of the investor. Retrieved from:
https://spectrem.com/Content/men-vs-women-investor-confidence-gap.aspx
NAWBO Statistics. Retrieved from: https://www.nawbo.org/resources/women-business-owner-statistics
The Small Business Owners Guide to Succession Planning. Retrieved from:
https://www.score.org/resource/small-business-owner-guide-succession-planning
References

24. References
• Here’s Why Business & Personal Expenses Should Be Kept Separate.
Retrieved from: https://tolbertcpa.com/2019/08/14/heres-why-business-personal-
expenses-should-be-kept-separate/
•
Women and Negotiation: Narrowing the Gender Gap in Negotiation
Retrieved from: https://www.pon.harvard.edu/daily/business-negotiations/women-
and-negotiation-narrowing-the-gender-gap/
• Using Personal Insurance to Protect Your Small Business Is Like Not Having Insurance at
All Retrieved from: https://www.entrepreneur.com/article/321029
7 Reasons Why You Need a Financial Advisor for Your Business. Retrieved from:
https://www.mindmybusinessnyc.com/why-you-need-a-financial-advisor/