In this presentation you'll learn the current trends around starting a business. I provide you the entrepreneurship trends by gender, race, & age. You'll also learn why people start a business and the skills required to be a successful small business owner.
2. 73%
% of Small Business that are Sole
Proprietors
41.8
Identify as a one-person company
(and the number is growing)
million people
$1.3
Contribution to the U.S. Economy
trillion dollars
SOLOPRENEURS MAKE UP THE MAJORITY OF
SMALL BUSINESS OWNERSHIP
Source: Forbes www.stewartswayze.com
3. WHY DO YOU WANT TO START A NEW BUSINESS?
PERCEPTION VS. REALITY
Source: OnePoll
(Poll of 1000 U.S. adults + 500 Small Business Owners)
Perception of U.S. Adults
Be in charge of my own destiny
Financial independence
Flexible working
More satisfaction
More money
01
02
03
04
05
Reality of Small Business Owners
More satisfaction
Flexible working
Be in charge of my own destiny
Financial independence
Work/life balance
01
02
03
04
05
www.stewartswayze.com
4. THE MAJORITY OF NEW BUSINESS OWNERS FIND
"BEING THEIR OWN BOSS" MORE SATISFYING
THAN EXPECTED
Source: OnePoll
% of total entrepreneurs say being their own
boss is more satisfying than they ever expected.
% of millennial entrepreneurs say being their own
boss is more satisfying than they ever expected.
62%
81%
33%
of entrepreneurs say that
it's harder than expected
www.stewartswayze.com
5. 0.5
0.4
0.3
0.2
0.1
0
2011 2012 2013
2014
2015
2016
2017
2018
2019
2020
Women Men
FOR TWO DECADES...MEN ARE MOST LIKELY
TO START A BUSINESS
Key Takeaway
The gap between men and
women in new entrepreneurs
has persisted for 2+ decades
and continued
in 2020.
Source: National Report on Early-Stage Entrepreneurship in the United States: 2020 & U.S. Census Data www.stewartswayze.com
6. 0.5
0.4
0.3
0.2
0.1
0
2011 2012 2013
2014
2015
2016
2017
2018
2019
2020
Asian Black Latino White
TRADITIONALLY, LATINOS ARE MOST LIKELY
TO START A BUSINESS
Key Takeaway
There was a significant
increase in new business
startups by African
Americans in 2020.
Source: National Report on Early-Stage Entrepreneurship in the United States: 2020 & U.S. Census Data www.stewartswayze.com
7. 0.5
0.4
0.3
0.2
0.1
0
2011 2012 2013
2014
2015
2016
2017
2018
2019
2020
20-34 35-44 45-54 55-64
SINCE 2016, PEOPLE 45-54 YEARS OLD ARE
MOST LIKELY TO START A BUSINESS
Key Takeaway
All age groups
experienced sharp increases
in the rate of new
entrepreneurs in 2020.
Source: National Report on Early-Stage Entrepreneurship in the United States: 2020 & U.S. Census Data www.stewartswayze.com
8. TOP 5 PERSONALITY TRAITS TO START A BUSINESS:
PERCEPTION VS. REALITY
Source: OnePoll
Poll of 1000 U.S. adults + 500 Small Business Owners
What U.S. Adults Perceive You Need
Hardworking
Persistent
Risk-taker
Creative
Ambitious
01
02
03
04
05
What Small Business Owners Recommend
Persistent
Self-confident
Hardworking
Intelligent
Friendly
01
02
03
04
05
www.stewartswayze.com
9. ARE YOU READY TO CONTROL YOUR DESTINY?
Don't start your business alone. Let an expert support you.
Schedule your free 30-minute
Strategy Session
Click Here:
www.stewartswayze.com/scheduling
Don't worry. No hard selling. That's not my
style.