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Fix your tech diversity issues by hiring the actual users of your product

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This presentation is a visual representation of my piece recently published in Quartz: Tech companies should diversify by making their product teams look like their user base. https://qz.com/1203025/how-tech-companies-can-fix-their-diversity-issues-hire-the-actual-users-of-their-products/

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Fix your tech diversity issues by hiring the actual users of your product

  1. 1. Amanda Munday Marketing Manager, HiMama.com Diversity & Inclusion in Tech: Hire the Actual Users of Your Product
  2. 2. Ellen Pao questioned whether anything has changed for women in tech. Early childhood education is critically important.We’ve established that it can be dangerous to work in tech 🤔
  3. 3. Early childhood education is critically important. We need to stop calling out these issues and start taking action. If the tech sector truly placed a priority on hiring actual app users, diverse staff representation would naturally improve. 📣
  4. 4. Early childhood education is critically important. “What are the company’s culture secrets? How bad is it for women and minorities? Is anyone managing human resources in any capacity?” I often quiz ex-employees before taking on a new role. ❓
  5. 5. Early childhood education is critically important. In Frome’s Toronto startup, the signals of a frat house company culture are absent. No bullying or pay inequity issues are present. She has hired early childhood educators to make decisions about which data to include in the daycare-focused app. Alana is quietly building the anti-bro startup ♀
  6. 6. The Result? Early childhood education is critically important. By the time I’ve arrived at my open concept desk in the morning, I’ve said hello to a team made up of 70% people who identify as women, whose familial origins span from Bangladesh, China, Philippines, Malaysia, Italy, and elsewhere. 🌎
  7. 7. Diversity at HiMama Early childhood education is critically important. When a management meeting is called, everyone who shows up at the table (other than our CEO) is a woman. 👭
  8. 8. Early childhood education is critically important. And 50% of the board of directors are women. Diversity at HiMama 👭
  9. 9. Early childhood education is critically important. Some call Toronto, Canada the next big startup sanctuary.
  10. 10. Early childhood education is critically important. While we are not immune from sexism, harassment and generally oppressive behavior, we can acknowledge the characteristics of those not making the problem worse. We can look to brands like Sephora, who can celebrate having 62% woman-led technology workforce, citing a strong connection to the consumer as a reason for their success.💄
  11. 11. Early childhood education is critically important. There aren’t enough women, people of color or LGBTQ folks working in this sector. 👭
  12. 12. Early childhood education is critically important.But guess what?
  13. 13. Early childhood education is critically important. Women, people of color and LGBTQ people use mobile apps and software technology. Maybe obvious to some, but mobile app users are not entirely comprised of white, heterosexual men. 👭
  14. 14. Why don’t we place a priority on hiring the users of our products? Early childhood education is critically important. Women game, chat and bank on their smartphones. What’s baffling about the persistent “broism” trend is that bros aren’t representative of the mobile app consumer market. 🏦
  15. 15. Why don’t we place a priority on hiring the users of our products? Early childhood education is critically important. The Federal Reserve reported in 2016 that “53% of smartphone owners with a bank account had used mobile banking in the 12 months prior to the survey.” 🏦
  16. 16. Early childhood education is critically important. And 75% of adult women in the U.S use a smartphone. 📱
  17. 17. Early childhood education is critically important. Yet, the tech talent I’ve seen is not even close to representative of the consumer business market. Forbes revealed in 2015 that the average gender diversity ratio in tech was one-third women.💸
  18. 18. Early childhood education is critically important. Women in technical roles at Google make up only 20% of staff and 25% in leadership roles. At Facebook, the number is 35% women- identified staff globally. ⌨
  19. 19. Early childhood education is critically important. You know this: women use the products but we aren’t currently building the products. 👷
  20. 20. Early childhood education is critically important.The disconnect comes from a (conscious or unconscious) desire to maintain a frat house culture. 🕴
  21. 21. Early childhood education is critically important. The search for a unicorn, the term used for a billion-dollar valuation, has created a heated race to the top where winning comes at the expense of human-centric leadership. 🕴
  22. 22. Early childhood education is critically important. True societal disruption and social justice are secondary to being compared to a legendary creature whose horn is presumably intended for none other than causing harm to others. 🤔
  23. 23. Early childhood education is critically important. Some are gunning to be the one with the biggest horn, instead of just a component in a sustainable ecosystem genuinely dedicated to easing the world’s inconveniences. 🤔
  24. 24. Early childhood education is critically important. The resulting culture is vicious and self-perpetuating. 🤔
  25. 25. Early childhood education is critically important. Unfortunately, instead of leaving the fairy tales to the children, we are still chasing unicorns in business and complaining that gender diversity mandates hurt talent acquisition. 🤔
  26. 26. Early childhood education is critically important. Canadians startups can be the role model for diversity in tech alongside important growth that will continue to catch the eye of important Silicon Valley investors, and make news for things other than which beer is on tap. 🤔
  27. 27. Early childhood education is critically important. Canadians startups can be the role model for diversity in tech alongside important growth that will continue to catch the eye of important Silicon Valley investors, and make news for things other than which beer is on tap.
  28. 28. Early childhood education is critically important. Things will improve for women when leaders stop chasing the unicorn and start valuing the opportunities a culturally diverse team will create. 🤔
  29. 29. Early childhood education is critically important. Workplaces can thrive when executives start to do what so many claim to do, but don’t actually do. Hire the actual users of your app. 📱
  30. 30. Early childhood education is critically important. Except no bros allowed.

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