Case Exercise for jpard.com

1. Jpard Digital
Marketing
Services v2.
We deliver. We care.

2. Search Engine
Optimization (SEO)
Services.
Improve the current brand visibility in Search
Engine Results Page (such as Google, Bing) by
creating a unique mix of the SEO services, special
tailored for each customer.
SEO is known to have the highest
ROI of all marketing channels and
being a long lasting investment.
Search engine optimization (SEO)
strategy.
Site audits and consultancy.
Technical audit.
Site speed audit.
Link profile analysis.
On Page optimizations.
Keyword research.
Content audit.
Onsite content strategy.
Multi-channel campaigns.
Local optimization.
Site and domain migration.
International and multilingual SEO.
Mobile optimization.
Single-page application (SPA)
optimization.
JPARDSOLUTIONS.

3. At JPARD, we know that
information and most importantly
the data insights drives results
faster than anything else. Having
data and using data in decision
making process greatly increase
the efficiency of decisions.
Tools used:
Data Analytics &
Science.
We are tool-oholics and can work
with multiple data sources and data
outputs. Data fuels performance.
JPARDSOLUTIONS.

4. Data Foundation.
where data is stored
Analytics (eg. Universal
Analytics, Omniture)
Data QA Models
(Automation and Manual)
CRM & Customer Funnels (eg.
Eloqua, Salesforce, Microsoft
Dynamics)
Data Layers, Triggers &
Structures (e.g. interactions,
automation)
Application tracking (eg.
Firebase, SQL etc.)
Integration Training &
Consultancy

5. Data Science.
where data is analyzed
Validation & regression
Attribution & Cohorts
User journeys and
engagements
Conversion optimization
Statistical Modelling
Data based digital insights
Optimization Training &
Consultancy
R, Excel, APIs

6. Reporting.
where data is visualized.
Measurement Planning
Performance Reporting
Dashboarding (Data Studio,
Power BI, Excel)
Insights Training &
Consultancy

7. We start by understanding. Then we
deliver. And continue to care.
General
Project
Methodology.
JPARD SOLUTIONS.

8. Get insights on SEO current strategy.
Review current SEO implementation /
status quo.
Inventory of SEO key parameters /
indicators.
Understand and align priorities.
Identify major gaps.
Identify major risks.
Identify potential quick wins.
Define next steps / roadmap.
SEO Discovery
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9. Update SEO Strategy lines if
necessary.
Refine roadmap and priorities.
Deep-dive into major gaps &
risks.
Create implementation
planning.
SEO Refinement &
Planning
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10. Implement the SEO tasks.
Create documentation for SEO
tasks.
Coordinate / collaborate with
connected website /
application teams.
SEO
Implementation
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11. Review the implementation of tasks
that are dependent on other teams.
Lunch.
Fine tuning.
SEO Roll-out
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12. Execute various measurement that
are necessary to assess the
implementation
Create reports based on the
outcomes of the
measurements
Review & Reporting
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13. JPARDSOUTIONS.
Visit our website
About jpard.
We are here to partner with you for
an outstanding digital
transformation experience. In a
journey beyond technology.
We are a company and
a community of quality-
and-result driven
individuals.
We’ve seen good and
bad. Our advantage is
our know-how. Our
strength is in our teams.
And we are here
to partner with you!