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Beatstoc, Inc. Confidential June, 2018
Beatstoc, Inc. Confidential June, 2018
NewRelationship. NewRoyalty. New Reality.
Beatstoc is an exclusive experience platform that sells pieces of
artists’ Popularity (PoP’s) to their most loyal fans.
Artists sell a limited number of PoP’s to their fans, and these PoP’s act as
“season tickets” that are available for renewal every year. These PoP’s
give fans exclusive access to content and experiences only found on
Beatstoc.
• Beatstoc platformcurrentlyinfinalstage of development
• Betatesting,launchedinMarch,2018
• $5millionincapital secured to date
• LOI’ssignedwithartists
• Strongandexperiencedmanagementteam
Key Highlights
2
Beatstoc, Inc. Confidential June, 2018
An IndustryOutOfRhythm
From cassettes, to CDs, to downloads, to
streaming, the vehicles for music
consumption have evolved rapidly and
dramatically.
As music streaming has become pervasive, fans now have
instant, on-demand access to millions of songs from countless
artists all over the world, as well as a vastly streamlined means
to music discovery and the ability to create and consume
playlists for little to no cost.
However, despite all the benefits that come with music
streaming, there is a downside.
From the artists’ perspective, streaming their content on
platforms such as Spotify and Apple Music yields very little, if
any, income. At the same time, while fans gain unprecedented
access to music via streaming, the medium lacks the crucial
sense of direct engagement that fans crave and used to
experience with physical media.
ThisiswhereBeatstoc comes in.
3
Beatstoc, Inc. Confidential June, 2018
RewritingThe Narrative
It is Beatstoc’s philosophy that the future of
music should rest in the hands of artists and fans.
We believe that artists should have the freedom
to develop closer relationships with their fans, and
benefit from doing so. And we believe that the
artist-fan relationship should fuel itself, rather
thanbeing driven by an industry that capitalizes
on the passion of consumers.
That’s why we’ve developed a new technology
that has the power to change the dynamic
between artists and fans, and create a
mutually beneficial relationship
in which everyone wins.
Here’showit works.
4
Beatstoc, Inc. Confidential June, 2018
Beatstoc
HowItWorksForArtists
Artists offer PoP’s(pieces of
popularity) through an IFO(Initial
Fan Offering) totheir fans
Thiscreates a newroyalty for
artists based on theirpopularity
Thisnewroyaltysupports the
artist’s ability to create new
content andexperiences for
release on the Beatstocplatform
HowItWorks ForFans
Fans purchase PoP’s through
the IFO’sof their favoriteartists
Fans participate inthe
popularity experiences of artists
Fans receive access to
exclusive content and
Beatstoc experiences
5
Beatstoc, Inc. Confidential June, 2018
WhyFansWillLoveBeatstoc
Beatstoc empowers fans through the platform
to have a direct role in the music they listen to
by experiencing a closer connection to their
favorite artist through FanVesting
Access
tonewmusic, music
videos, studio
streaming sessions,
artistexclusives,
and more.
Impact
artistpopularity like never
before. Follow, share,and
directly supportartistsas
they tour,record, and live
the superstar life.
Engage
withartistsat exclusive
Beatstoc Concerts, through
Beatstoc Livestreaming, PoP
holder exclusive live events,
and FanVestor Artist
Showcases.
6
Beatstoc, Inc. Confidential June, 2018
WhyArtistsLove Beatstoc
Beatstoc provides artists with a new opportunity to
monetize their popularity, invest in their fan base, and
benefit from the freedom to continue to create.
The more content and experiences an artist provides to their
fans, the closer the connection they will have with them, the
more popular and successful they will be on the platform
7
Beatstoc, Inc. Confidential June, 2018
TheBeatstocManagementTeam
Gene Jackson is the Chief Executive Officer and Founder of Beatstoc. Gene has extensive experience as an
entrepreneur, with expertise including structuring businesses that connect passion with purpose, and success
with legacy. Gene has worked with start-up founders, successful public and private company leadership
teams, and with venture capital and philanthropic capital sources globally. This entrepreneurship runs in
Gene’s family, as his is one of the two families that started the Salvation Army.
8
Mick Sweeney is our Chief Operating Officer and a Co-Founder of Beatstoc, and Leads Beatstoc Artist
Management Inc. and Beatstoc Technology Group, Inc. (BAM - BTG both wholly owned subsidiaries of
BeatStoc). He oversees the operations of the Company, including its partnerships. From 1998 to 2016,
Mick worked for Verizon, with experience including launching numerous apps and products into the
marketplace, managing and growing national and local businesses, and opening and launching over 150
small business and new points of distribution.
Ryan Jackson is our Chief Marketing Officer and a Co-Founder of Beatstoc, and Leads Beatstoc Artist
Management Inc. and Beatstoc Technology Group, Inc. (BAM - BTG both wholly owned subsidiaries of
Beatstoc). He oversees all marketing aspects of the organization including its partnerships with third-party
entities. Ryan has a vast knowledge of the music industry and contacts with the most popular artists in the
EDM and Rap/HipHop genres, the two largest in music today.
Jesse Davis is our VP of Technology, Since 2002, Jesse has lead hundreds of technology projects
stretching across a wide range of industry verticals. From managing large scale web and mobile app builds,
to developing LAMP and MEAN stack systems, he has been at the forefront of emerging creative
technologies. Past clients include; Hyundai, Toyota, Porsche, Yahoo!, and Newell Rubbermaid.
KevinOhlin
BeatstocTechnologyGroup
SimranSingh
Legal Counsel
David Hudson
ARM(Pop)
TheBeatstocTeam
Jared Teska
ARM (Rock)
DeWayneWarren
ARM (Rap/Hip Hop)
Dairold Potts
ARM (HipHop/R&B)
Ryan Jackson
CMO
Mick Sweeney
COO
Gene Jackson
CEO
Reinaldo Zavarce
“Peche”
ARM (Latin)
Tori Jackson-Founder
Beatstoc Foundation
Erica Bizzell
Beatstoc Foundation
Jessie Davis
VP of Technology
Beatstoc Technology Group
Isaac Swiderski
VP of Product
Beatstoc Technology Group
Beatstoc, Inc. Confidential June, 2018
Beatstoc Live
Imagine watching a sold out show from
the comfort of your own living room with
friends and a glass of wine, by having
exclusive Beatstoc concerts available to you on
your mobiles devices anywhere you may be.
Beatstoc Live makes that possible.
10
Beatstoc, Inc. Confidential June, 2018
Beatstoc Financial Summary
11
Beatstoc, Inc. Confidential March, 2018
Beatstoc is currently seeking a total of $5 million in additional financing to achieve
key company growth initiatives.
USE OF FUNDS:
50%:
Acquisition of
Artists
25%:
Phase2Platform
Development
25%:
Go-to-Market Artist
ContentProduction
12
Beatstoc, Inc. Confidential June, 2018
The Legwork is Complete
We’ve already progressed
through theinitial product
development phase and
are nowintheprocess of
onboarding beta users
andsigningartists.
Team Strength
Ourleadership team has
decades of experience
founding and operating
successful ventures and
has theknow-howto
replicate thatsame
success withBeatstoc.
Scalability
Beatstoc’s core
technology and business
model has wide-ranging
applicability across
numerousmarket verticals,
including sports,media,
and film,among others.
13
Beatstoc, Inc. Confidential June, 2018
ThankYou!
Our team would like to thank you for taking the time to learn about Beatstoc, our mission, and this investment opportunity. We firmly believe
that our technology and fan/artist connectivity will be a strong, positive force for the music industry and other fan-based verticals.
14
Gene Jackson, CEO
BeatStoc, Inc.
gene@Beatstoc.com
(775) 721-2311
Michael Sweeney, COO (Mick)
Beatstoc, Inc.
mick@Beatstoc.com
(707) 761-6264
DISCLAIMER
This presentation (the “Deck”) is based on information provided by Beatstoc (the “Company”) and is being delivered on behalf of the Company to a select number of qualified parties.
This Deck and the information it contains is highly confidential and should be treated accordingly. The sole purpose of this Deck is to provide information that may assist interested
parties in deciding whether to proceed with further investigation of the Company. This Deck does not purport to be all-inclusive or to necessarily contain all the information that a
prospective investor may desire in investigating the Company.
This Deck may not be photocopied, reproduced, or distributed to others without the express permission of the Company. Additionally, this Deck should be returned along with other
material received from the Company if requested.
The information contained in this Deck was obtained from the Company and other sources and may be used only for the purposes permitted. Any estimates and projections contained
herein have been prepared by the Management of the Company and involve significant elements of subjective judgment and analysis, which may or may not be correct. Neither the
Company makes any representation or warranty, express or implied, and nothing contained herein is, or shall be relied upon as, a promise or representation, whether as to the past or
the future. This Deck does not purport to contain all of the information that may be required to evaluate such a transaction and any recipient hereof should conduct its own independent
analysis of the Company and all the data contained or referred to herein.
In furnishing this Deck, the Company is not obligated to provide interested parties with access to any additional information. This Deck shall not be deemed an indication of the state of
affairs of the Company nor shall it constitute an indication that there has been no change in the business affairs of the Company since the date hereof. Neither the Company nor you
are under any legal obligation to pursue any transaction. The Company may pursue any transaction with any party and provide any person with any information (including this Deck),
whether or not provided to you, at their sole discretion.
All communications, inquiries and requests for information relating to these materials should be addressed to the Company directly.

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Beatstoc deck gj 061218

  • 2. Beatstoc, Inc. Confidential June, 2018 NewRelationship. NewRoyalty. New Reality. Beatstoc is an exclusive experience platform that sells pieces of artists’ Popularity (PoP’s) to their most loyal fans. Artists sell a limited number of PoP’s to their fans, and these PoP’s act as “season tickets” that are available for renewal every year. These PoP’s give fans exclusive access to content and experiences only found on Beatstoc. • Beatstoc platformcurrentlyinfinalstage of development • Betatesting,launchedinMarch,2018 • $5millionincapital secured to date • LOI’ssignedwithartists • Strongandexperiencedmanagementteam Key Highlights 2
  • 3. Beatstoc, Inc. Confidential June, 2018 An IndustryOutOfRhythm From cassettes, to CDs, to downloads, to streaming, the vehicles for music consumption have evolved rapidly and dramatically. As music streaming has become pervasive, fans now have instant, on-demand access to millions of songs from countless artists all over the world, as well as a vastly streamlined means to music discovery and the ability to create and consume playlists for little to no cost. However, despite all the benefits that come with music streaming, there is a downside. From the artists’ perspective, streaming their content on platforms such as Spotify and Apple Music yields very little, if any, income. At the same time, while fans gain unprecedented access to music via streaming, the medium lacks the crucial sense of direct engagement that fans crave and used to experience with physical media. ThisiswhereBeatstoc comes in. 3
  • 4. Beatstoc, Inc. Confidential June, 2018 RewritingThe Narrative It is Beatstoc’s philosophy that the future of music should rest in the hands of artists and fans. We believe that artists should have the freedom to develop closer relationships with their fans, and benefit from doing so. And we believe that the artist-fan relationship should fuel itself, rather thanbeing driven by an industry that capitalizes on the passion of consumers. That’s why we’ve developed a new technology that has the power to change the dynamic between artists and fans, and create a mutually beneficial relationship in which everyone wins. Here’showit works. 4
  • 5. Beatstoc, Inc. Confidential June, 2018 Beatstoc HowItWorksForArtists Artists offer PoP’s(pieces of popularity) through an IFO(Initial Fan Offering) totheir fans Thiscreates a newroyalty for artists based on theirpopularity Thisnewroyaltysupports the artist’s ability to create new content andexperiences for release on the Beatstocplatform HowItWorks ForFans Fans purchase PoP’s through the IFO’sof their favoriteartists Fans participate inthe popularity experiences of artists Fans receive access to exclusive content and Beatstoc experiences 5
  • 6. Beatstoc, Inc. Confidential June, 2018 WhyFansWillLoveBeatstoc Beatstoc empowers fans through the platform to have a direct role in the music they listen to by experiencing a closer connection to their favorite artist through FanVesting Access tonewmusic, music videos, studio streaming sessions, artistexclusives, and more. Impact artistpopularity like never before. Follow, share,and directly supportartistsas they tour,record, and live the superstar life. Engage withartistsat exclusive Beatstoc Concerts, through Beatstoc Livestreaming, PoP holder exclusive live events, and FanVestor Artist Showcases. 6
  • 7. Beatstoc, Inc. Confidential June, 2018 WhyArtistsLove Beatstoc Beatstoc provides artists with a new opportunity to monetize their popularity, invest in their fan base, and benefit from the freedom to continue to create. The more content and experiences an artist provides to their fans, the closer the connection they will have with them, the more popular and successful they will be on the platform 7
  • 8. Beatstoc, Inc. Confidential June, 2018 TheBeatstocManagementTeam Gene Jackson is the Chief Executive Officer and Founder of Beatstoc. Gene has extensive experience as an entrepreneur, with expertise including structuring businesses that connect passion with purpose, and success with legacy. Gene has worked with start-up founders, successful public and private company leadership teams, and with venture capital and philanthropic capital sources globally. This entrepreneurship runs in Gene’s family, as his is one of the two families that started the Salvation Army. 8 Mick Sweeney is our Chief Operating Officer and a Co-Founder of Beatstoc, and Leads Beatstoc Artist Management Inc. and Beatstoc Technology Group, Inc. (BAM - BTG both wholly owned subsidiaries of BeatStoc). He oversees the operations of the Company, including its partnerships. From 1998 to 2016, Mick worked for Verizon, with experience including launching numerous apps and products into the marketplace, managing and growing national and local businesses, and opening and launching over 150 small business and new points of distribution. Ryan Jackson is our Chief Marketing Officer and a Co-Founder of Beatstoc, and Leads Beatstoc Artist Management Inc. and Beatstoc Technology Group, Inc. (BAM - BTG both wholly owned subsidiaries of Beatstoc). He oversees all marketing aspects of the organization including its partnerships with third-party entities. Ryan has a vast knowledge of the music industry and contacts with the most popular artists in the EDM and Rap/HipHop genres, the two largest in music today. Jesse Davis is our VP of Technology, Since 2002, Jesse has lead hundreds of technology projects stretching across a wide range of industry verticals. From managing large scale web and mobile app builds, to developing LAMP and MEAN stack systems, he has been at the forefront of emerging creative technologies. Past clients include; Hyundai, Toyota, Porsche, Yahoo!, and Newell Rubbermaid.
  • 9. KevinOhlin BeatstocTechnologyGroup SimranSingh Legal Counsel David Hudson ARM(Pop) TheBeatstocTeam Jared Teska ARM (Rock) DeWayneWarren ARM (Rap/Hip Hop) Dairold Potts ARM (HipHop/R&B) Ryan Jackson CMO Mick Sweeney COO Gene Jackson CEO Reinaldo Zavarce “Peche” ARM (Latin) Tori Jackson-Founder Beatstoc Foundation Erica Bizzell Beatstoc Foundation Jessie Davis VP of Technology Beatstoc Technology Group Isaac Swiderski VP of Product Beatstoc Technology Group
  • 10. Beatstoc, Inc. Confidential June, 2018 Beatstoc Live Imagine watching a sold out show from the comfort of your own living room with friends and a glass of wine, by having exclusive Beatstoc concerts available to you on your mobiles devices anywhere you may be. Beatstoc Live makes that possible. 10
  • 11. Beatstoc, Inc. Confidential June, 2018 Beatstoc Financial Summary 11
  • 12. Beatstoc, Inc. Confidential March, 2018 Beatstoc is currently seeking a total of $5 million in additional financing to achieve key company growth initiatives. USE OF FUNDS: 50%: Acquisition of Artists 25%: Phase2Platform Development 25%: Go-to-Market Artist ContentProduction 12
  • 13. Beatstoc, Inc. Confidential June, 2018 The Legwork is Complete We’ve already progressed through theinitial product development phase and are nowintheprocess of onboarding beta users andsigningartists. Team Strength Ourleadership team has decades of experience founding and operating successful ventures and has theknow-howto replicate thatsame success withBeatstoc. Scalability Beatstoc’s core technology and business model has wide-ranging applicability across numerousmarket verticals, including sports,media, and film,among others. 13
  • 14. Beatstoc, Inc. Confidential June, 2018 ThankYou! Our team would like to thank you for taking the time to learn about Beatstoc, our mission, and this investment opportunity. We firmly believe that our technology and fan/artist connectivity will be a strong, positive force for the music industry and other fan-based verticals. 14 Gene Jackson, CEO BeatStoc, Inc. gene@Beatstoc.com (775) 721-2311 Michael Sweeney, COO (Mick) Beatstoc, Inc. mick@Beatstoc.com (707) 761-6264 DISCLAIMER This presentation (the “Deck”) is based on information provided by Beatstoc (the “Company”) and is being delivered on behalf of the Company to a select number of qualified parties. This Deck and the information it contains is highly confidential and should be treated accordingly. The sole purpose of this Deck is to provide information that may assist interested parties in deciding whether to proceed with further investigation of the Company. This Deck does not purport to be all-inclusive or to necessarily contain all the information that a prospective investor may desire in investigating the Company. This Deck may not be photocopied, reproduced, or distributed to others without the express permission of the Company. Additionally, this Deck should be returned along with other material received from the Company if requested. The information contained in this Deck was obtained from the Company and other sources and may be used only for the purposes permitted. Any estimates and projections contained herein have been prepared by the Management of the Company and involve significant elements of subjective judgment and analysis, which may or may not be correct. Neither the Company makes any representation or warranty, express or implied, and nothing contained herein is, or shall be relied upon as, a promise or representation, whether as to the past or the future. This Deck does not purport to contain all of the information that may be required to evaluate such a transaction and any recipient hereof should conduct its own independent analysis of the Company and all the data contained or referred to herein. In furnishing this Deck, the Company is not obligated to provide interested parties with access to any additional information. This Deck shall not be deemed an indication of the state of affairs of the Company nor shall it constitute an indication that there has been no change in the business affairs of the Company since the date hereof. Neither the Company nor you are under any legal obligation to pursue any transaction. The Company may pursue any transaction with any party and provide any person with any information (including this Deck), whether or not provided to you, at their sole discretion. All communications, inquiries and requests for information relating to these materials should be addressed to the Company directly.