1. Mission: Lead the revitalization of the agriculture industry on St. Croix providing sustainability, improved
health, increased employment opportunity and economic development.
Vision: Sun Croix brand will be recognized just like other national produce and value-added food brands
and its offerings will be ubiquitous throughout the USVI.
Values:
• Use island natural resources while enhancing or preserving the environment
• Compete with “expensive” imported brands by delivering quality products at or above comparable levels
without costing more
• Maintain efficient operations, creating attractive employment opportunities and returning a generous
portion of profits to the community
• Be service-oriented: customers will count on consistency in quality and delivery. Consumers will identify with
the imagery of the brand and the taste, freshness, variety, color and quality of the products
